marketing speaker - tim reid - a marketing wake-up call
DESCRIPTION
This is a 30-minute marketing keynote I gave to a group of business owners from the boating and marine industry at the Sandringham Yacht Club in December 2013. The event was part of the International Sailing Federation's World Cup and there were about 80 businesses represented. The premis of this marketing keynote - like many of my marketing talks - was simple. It's all about the fact that there has never been a better time to market a small business. Ever! Once I share that bit of good news, I then spend the balance of my allocated time showing my audience why this is true and how they can jump on the marketing gravy train! In this particular marketing keynote, I cover the following topics: - My practical definition of marketing. - The importance of branding. - How Google works. - A concept I call marketing voyeurism. - Pull versus push marketing - and which is better. - The power of content marketing. - How to set up a video marketing strategy. - Podcasting as a marketing tool. - Blogging. - And I finish by introducing the concept of a virtual marketing team - AKA the importance of outsourcing. This is a highly practical, marketing presentation that always leaves small business owners feeling inspired and ready for action. You can watch me present this slide deck on YouTube.TRANSCRIPT
A Marketing Wake-Up Call ….
2
3
4
Podcasting …
6
7
opportunityisnowhere
Marketing is what you do when you can’t go
see someone.
“People can copy what you do, but not
who you are.”Martin Daley, Virgin Blue
Know your Dazza.
You are who Google says you are.
Your customers are online.
Marketing Voyeurism
Pull. Don’t always push.
Content marketing
positions you as a thought-
leader.
Content marketing takes many forms …
Video
Blogs
Podcasts
eBooks
Articles
Books
Webinars
Infographics
Forums
iPad apps
eNewsletter
Magazines
Online training
White Papers
Vodcasts
Case Studies
Testimonials
Online Press
Releases
Custom social
networks
eMags
Round Tables
Slides
Masterminds
Online Surveys
Screencasts
Video marketing is way easy …
Podcasting is even easier …
Challenge your category.
A Virtual Marketing
Team
Article Writer (UK) $9 / 400 words
Transcriber (UK) $20 / audio hour
Audio Editor (USA)$40 / per episode
Virtual Assistant $3 / hour (Manila)
Design (Serbia)$10 / per hour
Copy Writer (Aus)$40 / hour
Improve your marketing starting tomorrow
www.DeepDiveMastermind.com
opportunityisnowhere
A Marketing Wake-Up Call ….