marketing speaker - tim reid - a marketing wake-up call

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A Marketing Wake-Up Call … .

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This is a 30-minute marketing keynote I gave to a group of business owners from the boating and marine industry at the Sandringham Yacht Club in December 2013. The event was part of the International Sailing Federation's World Cup and there were about 80 businesses represented. The premis of this marketing keynote - like many of my marketing talks - was simple. It's all about the fact that there has never been a better time to market a small business. Ever! Once I share that bit of good news, I then spend the balance of my allocated time showing my audience why this is true and how they can jump on the marketing gravy train! In this particular marketing keynote, I cover the following topics: - My practical definition of marketing. - The importance of branding. - How Google works. - A concept I call marketing voyeurism. - Pull versus push marketing - and which is better. - The power of content marketing. - How to set up a video marketing strategy. - Podcasting as a marketing tool. - Blogging. - And I finish by introducing the concept of a virtual marketing team - AKA the importance of outsourcing. This is a highly practical, marketing presentation that always leaves small business owners feeling inspired and ready for action. You can watch me present this slide deck on YouTube.

TRANSCRIPT

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A Marketing Wake-Up Call ….

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Podcasting …

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opportunityisnowhere

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Marketing is what you do when you can’t go

see someone.

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“People can copy what you do, but not

who you are.”Martin Daley, Virgin Blue

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Know your Dazza.

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You are who Google says you are.

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Your customers are online.

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Marketing Voyeurism

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Pull. Don’t always push.

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Content marketing

positions you as a thought-

leader.

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Content marketing takes many forms …

Video

Blogs

Podcasts

eBooks

Articles

Books

Webinars

Infographics

Forums

iPad apps

eNewsletter

Magazines

Online training

White Papers

Vodcasts

Case Studies

Testimonials

Online Press

Releases

Custom social

networks

eMags

Round Tables

Slides

Masterminds

Online Surveys

Screencasts

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Video marketing is way easy …

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Podcasting is even easier …

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Challenge your category.

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A Virtual Marketing

Team

Article Writer (UK) $9 / 400 words

Transcriber (UK) $20 / audio hour

Audio Editor (USA)$40 / per episode

Virtual Assistant $3 / hour (Manila)

Design (Serbia)$10 / per hour

Copy Writer (Aus)$40 / hour

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Improve your marketing starting tomorrow

www.DeepDiveMastermind.com

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opportunityisnowhere

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A Marketing Wake-Up Call ….