marketing simplified - woodland rotarywoodland.clubwizard.com/imupload/vanessa errecarte...job...

31
Marketing Simplified

Upload: others

Post on 21-May-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Marketing Simplified

Page 2: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Hello, it’s nice to meet you •

Page 3: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Fun Facts (and why I’m glad you’re interested)!

Page 4: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Fun Facts Continued

Email: 1972 Facebook: 2004 YouTube: 2005 iPhone: 2007 Kindle: 2007

Page 5: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

And we’re changing with technology…

Page 6: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

What would do if you could afford another storefront for your business?

The truth is, we have more opportunity to grow our businesses than ever before in ways we never imagined.

Page 7: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents
Page 8: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents
Page 9: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents
Page 10: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

And remember my secret?

Page 11: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Marketing Principles

Page 12: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Leading Tactics

Know →Like→ Trust

Page 13: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Digital Differences

Page 14: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Set Your FIRST Goal

Now—how do you sell it?

Page 15: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Four Pillars

Page 16: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

We don’t have time for…

Page 17: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Email marketing is essential

Page 18: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Back to “Know Like Trust” Know

Like

Trust

Page 19: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Email Marketing Tips

Page 20: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Social Media’s Role in Marketing

It’s the “know” of the “know-like-trust”

Page 21: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Most effective platforms

If you focus on one platform, choose Facebook

Page 22: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

More Facebook Stats

Page 23: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Facebook’s Fab Five Business Pages:

Facebook Groups:

Facebook Live:

Facebook Innovation: Economical Ad Platform:

Page 24: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Facebook’s Opportunity

Page 25: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Facebook Targeting

Page 26: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Sneak Peak

Page 27: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Automation

Page 28: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

So What Else?

Page 29: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Instagram’s Edge Hashtags:

Stories: Highlights:

IGTV:

Shares Facebook’s ad platform

Page 30: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

The Next Best

Page 31: Marketing Simplified - Woodland Rotarywoodland.clubwizard.com/IMUpload/Vanessa Errecarte...Job titles + LTJfle Office type Home office Small office Corporation Parents All parents

Parting Words