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Eric Yu Birth Date: 01/01/1979; Gender: Male; Location: Shanghai

Tel: 131-2293-6990, E-mail: jazzrockhome@outlook.com;

WORK EXPERIENCE

RONA Home & Garden (www.rona.ca)

2011.04 – 2015.10, Calgary, Canada

Position: Market Intelligence (Tools and Hardware Sector)

Monitor product financials (turnover, standard & go-in margin, SKU count, product efficiency,

buying backlog) and initiate business development action;

Analyze the consumer and market trends to improve the category product range and identify

growth opportunities;

Develop supplier cost composite formulas and intelligent price forecasts;

Translate market/regulatory trends into opportunities and threats for the firm;

Conduct research and develop reports on suppliers, competitive intelligence, and industries;

Identify and analyze potential suppliers in the marketplace;

Offer insights about product potentials, evaluate demographics, prices, distribution channels;

Determine product perceptions and reputations;

Support developing sales strategies with sales department;

COSCO Kansai Paint & Chemicals Co., Ltd. (www.kansai.com.cn)

2009 – 2011, Shanghai, China

Position: Assistant Marketing Manager

Marketing Analysis - Create questionnaires and surveys, conduct secondary research for

information from industry associations, statisticians and marketing experts, generate reports that

analyze competition, financial outcomes to increase profitability;

Marketing Strategy - Planned and implemented strategies for corporate marketing and public

relations program, developed and administrated annual budget, duties include evaluating

distribution channels and marketing outlets;

Media Relations - Interacted with media, duties include managing media relations, distributing

press releases and technical articles, pitching opportunities for advertorials, speeches and

interviews in publications and events;

Sales support - duties include design product catalogues, company profile, PPT, monthly

intelligence, etc.

Event Management - Product launches & promotions, duties include managing press

conferences, exhibitions, seminars and forums;

Major Events:

2009 - 2011 Top 10 International Brand of Protective Coating

2008 - 2011 2010 Annual Conference on Fluoro-silicone Coatings;

2011 20th Anniversary Ceremony of Cosco Kansai

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Bentley Communications (A member of the Omnicom Group), (www.bentleyhk.com)

2004 -2008, Shanghai, China

Position: Media Specialist

Conducted service in business developing, brand marketing, media relations, event management,

trade show support (specific work same as above approximately );

Major Clients:

Analog Devices Inc. (ADI) - RF & Wireless Division- Greater China PR planning;

Singapore Tourism Board - Greater China PR planning;

Carlson Hotels Worldwide - Greater China PR planning;

Standard Chartered Bank - Greater China CSR marketing;

YMCA of Shanghai (www.shymca.org.cn)

2002 – 2004, Shanghai, China

Position: Event Specialist

Managed communication relations with other YMCAs, NGOs, governments and media;

Planned and implemented programs, duties include conducting proposal, presentation, post

event evaluation report and visual archive;

Major Events:

2002 - 2004 Housekeeping Retraining Program for Laid-off Workers (Sponsored by Norway

government)

2003 Sino-US Volunteer Exchange Program, co-operate with CCS(Cross Cultural Solution);

2003 “Spring Anthem” Charity Concert for environmental protection, co-operating with

Inner-Mongolia Government, China;

2003 “Anti-AIDS” Theme Painting Exhibition of Children (Shanghai, Yokohama, Kwangju)

EDUCATION

SAIT Polytechnic, Calgary, Canada, 2011 - 2013

Library Operations Certificate of Achievement

University of Shanghai for Science and Technology, 1997 – 2001

Architecture and Decoration Technology

TECHNOLOGICAL PROFICIENCIES

Fluent in English and Chinese;

MS Office(Word, Excel, PowerPoint), Adobe Photoshop, 3-D Max Studio, Corel Video Studio 12;

HIGHLIGHTS OF QUALIFICATIONS

Effective negotiation and communication skills;

Responsible individual who manages time well, and prioritizes work in order to meet deadlines

while maintaining quality and accuracy;

Highly self-motivated, positive attitude individual with a strong work ethic who enjoys working

both with the team and independently;

Sound knowledge in world history, politics, economy and culture;

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余 曰 简 出生日期: 01/01/1979; 性别: 男; 居住地：上海

电话: 131-2293-6990,；电子邮件: jazzrockhome@outlook.com;

工 作 经 历

RONA Home & Garden（www.rona.ca）

2011. 04 –2015. 10， 卡尔加里，加拿大

职位：市场分析 （机电工具和配件市场）

监测行业要闻和竞争对手营销案，撰写阅读分析报告，提出评估和建议；

搜集竞争对手产品数据，分析同类产品参数（价格、性能、用户网站反馈）；

分析各品牌同类型产品质量数据（退货率、客户反馈、售后维修数据），提出采购建议；

分析产品销售数据（销量，利润率，销售趋势），提出营销建议；

提出具体产品销售建议（销售渠道、陈列策略、配套产品搭配、促销周期）；

对比分析历年同期销售数据（销量、退货率

建立和更新供应商数据库，提出评估和采购建议；

中远关西涂料化工有限公司 （www.kansi.com.cn）

2009 – 2011，上海，中国

职位：市场部副经理

市场分析 – 制定初步调查问卷和统计表，收集一手信息；分析第三方数据（官方媒体、行业协会、科研机

构等），对新市场拓展和新品研发提交可行性报告；

市场策划 – 制定年度营销计划、预算，产品推广策略和发布渠道，撰写季度监测分析报告；

媒体推广 – 新闻稿、软文投稿，推广案策划及执行（挖掘媒体软文/专访机会，活动和会议的发言机会）；

媒体关系 – 维护及拓展媒体关系，挖掘媒体宣传机会，监测负面新闻预警；

销售支持：新闻发布会、行业展会、技术讲座、年会等策划和执行（策划、执行、评估、媒体监测等；场地

布置、新闻稿、演讲稿、幻灯片和 POP 等资料的制作监督）；

宣传品制作：企业和产品图册的文案、美工策划；

活动案例：

2009 – 2011， 慧聪网“十佳工业涂料国外品牌”

2008 – 2011， 氟硅涂料行业年会；

2011， 中远关西二十周年庆典；

恒信公关（宏盟传播集团下属）（www.bentleyhk.com）

2004 – 2008， 上海，中国

职位：客户主任

产品/品牌推广，活动策划/执行，媒体关系维护，文案策划

项目案例：

2004 – 2008， 美国 ADI模拟器件公司-射频/无线通信部–中国区推广；

2004 – 2008， 新加坡旅游局–中国区推广；

2007 – 2008， 美国卡尔森酒店集团–中国区推广；

2007 – 2008， 渣打银行–企业社会责任活动推广；

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上海基督教青年会 （www.shymca.org.cn）

2002 – 2004，上海，中国

职位：事工部干事

对外联络 - 负责各国 YMCA、非政府组织和赞助机构（政府、基金会等）间的工作联络，接待项目赞助机构、

非赢利组织和政府机构的访问；

活动策划/执行；

印刷品美工和文案策划，监督设计制作；

海外志愿者和国际交流人员培训

活动案例：

2002 – 2004， 与挪威奥斯陆市政府合作开发老年人护工培训项目；

2003， 与美国 CCS（Cross Cultural Solution）合作开发中美民间文化旅游项目；

2003， 与内蒙古达拉特旗政府合作环保计划，举办“春之赞颂”上海大剧院慈善音乐会；

2003， YMCA 反艾滋病主题活动——上海、横滨、光州三城市少儿绘画展

教 育 背 景

2011 – 2013 加拿大南阿尔伯塔技术学院 – 文档管理证书

1997 – 2001 上海理工大学 – 建筑装饰技术

软 件 技 能

办公软件 Microsoft Office (Word, Excel, Access, PowerPoint)

设计软件 Photoshop, Corel Video Studio

自 我 评 价

优秀的中英文沟通和演讲能力；

高度的团队合作精神和负责精神；

良好的信息搜索和分析能力，敏锐的市场意识；

知识面广泛，对各国历史、政治、经济及文化有广泛了解；