marketing resource management

Marketing Resource Management Aanleiding Gevolg Oplossing

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Eerste deel van globale opzet voor marketing resource management. Verdieping en specificatie volgen binnenkort in nadere presentaties

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MarketingResource

Management

AanleidingGevolg

Oplossing

Aanleiding

Informatie

‣ Print vs digitaal

‣ verhouding slaat om

‣ absolute volumes nemen toe

Ontwikkeling informatie

Digitaal

Dus:

Digitaal moet

Print blijft

Digitalisering

Grafisch productieproces

Kopij Digitaal Opmaak Films Montage Platen Productie

Kopij Opmaak Films Montage Platen Productie

Kopij Opmaak Films Platen Productie

Kopij Opmaak Platen Productie

Kopij Opmaak Productie

Internet:

Publicatie en transportReproductie bereikbaar

Co-creatie

Middelen:Camera en telefoon

SoftwareComputers

Gevolg

SnelheidDoorlooptijd

Eisen aan bestand hogerBronnen onbekendMulti- of crossmedia

Kwaliteit bestand en dataGoed bestandsbeheer

Versiebeheer

Jouw organisatie

Diverse afdelingenDiverse bronnen

Jouw communicatie:Intern/ExternDiverse media

Hoe organiseer je dat?

Met als eisen:efficiënt

hergebruikbewaking en actualiteit

betrouwbaarheid

Oplossing:

Communicatieschil

BeheerBewakingProductie

Componenten:beeld- en databank

publishing oplossingen

Kenmerken:crossmedia en webbased

Resultaten:slagkracht

efficiënt en hergebruikbewaking en actualiteit

betrouwbaarheid

Voordelen:gebruikersvriendelijk

kostenbesparendpraktisch

oplossingsgericht

Peter van Teeselingdirecteur Imageworld

imageworld.nltwitter.com/pvantees

http://www.imageworld.nl

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