marketing resource management

• Marketing Resource Management

https://store.theartofservice.com/the-marketing-resource-management-toolkit.html

Real-time marketing Marketing vision

1 To this end, a class of marketing application known as marketing

resource management (MRM) which 'sits above' real-time marketing,

began to emerge during the early 21st Century, albeit in a fairly

bespoke and implementation-specific guise


Database marketing Background

1 Shaw incorporated new features into the Kestnbaum approach, including telephone and field sales channel

automation, contact strategy optimisation, campaign management

and co-ordination, marketing resource management, marketing

accountability and marketing analytics


Demand chain - Demand chain information systems

1 Recently, however, Marketing Resource Management systems have become available to plan, track and measure activities and costs as an

embedded part of marketing workflows.


Marketing management - Reporting, measurement, feedback and control systems

1 Recently, some software vendors have begun using the term

"marketing operations management" or "marketing resource

management" to describe systems that facilitate an integrated approach for controlling marketing resources


Marketing operations - Notes

1 Beal, Barney. (2009) Gartner: Now is the time to buy marketing resource

management (MRM) software SearchCRM.com.


Lawson Software - Acquisitions

1 On December 4, 2012, Infor announced it acquired Orbis Global, which sells Software as a Service|SaaS-based marketing resource

management software


Aprimo - History

1 The company opened its first international office in London in 2000BNET “Aprimo Opens European

Office; Marketing management firm targets European companies”

http://findarticles.com/p/articles/mi_m0EIN/is_2000_March_20/ai_60264125/ and an office in

Australia in 2006.Contact News “Aprimo opens regional office in Australia”

http://www.callcentres.net/CALLCENTRES/LIVE/me.get?site.sectionshowCALL2142 Analysts first

identified Aprimo for marketing resource management software in 2002


Enterprise marketing management

1 EMM consists of other marketing software categories such as Web

Analytics, Campaign Management, Digital Asset Management, Web Content Management, Marketing Resource Management, Marketing Dashboards, Lead Management,

Event-driven Marketing, Predictive Modeling and more


Marketing Operations Management

1 The Marketing Resource Management (MRM) industry,

including software vendors with integrated solutions who provides

the software infrastructure to assist organizations with their Marketing

Operations Management


Marketing Operations Management - Marketing Operations Management (MOM) Marketing Resource Management (MRM)

1 The processes it defines are built into actionable software tools (a

Marketing Resource Management system) to standardize marketing

operations carried out at scale


Marketing resource management

1 Marketing Resource Management (MRM) provides the software

infrastructure to support Marketing Operations Management


Marketing resource management - What MRM is, What it is not

1 Marketing Resource Management platforms can be confused with web-to-print systems that house digital

assets and send them to production with instructions


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marketing resource management

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