marketing reserch burke-prashant priyadarshi

8/14/2019 Marketing Reserch Burke-prashant priyadarshi

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BurkeBurkelearning and growing through

marketing research-by prashantpryadarshi


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About UsAbout Us
http://burke.com/About/Open.cfm?p=1&id=80


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Our MissionOur Mission


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Our Business CommitmentsOur Business Commitmentsand Valuesand Values


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Burke is well known as a full-service, custommarketing research company. Our reputationderives from our expertise in defining problems,developing research designs, executing complex

studies, analyzing data, and interpreting resultsto enable our clients to make the most informeddecisions possible. Over the years, we haveexpanded our core research competencies inresponse to emerging trends in our field. Areassuch as online research and reporting, data

integration, customer loyalty management, andemployee engagement are a few examples of thecapabilities that have allowed us to make evengreater contributions to our clients' decisionmaking process.


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Marketing ResearchMarketing Research

Observation of data

Burke is all about askingthe right questions andgetting the right answers.For over seven decades,we've been searching,digging, and probing forthe information you want,so you can make thedecisions you need. Fromuncovering the mysteriesof brand equity to

discovering the endlessresearch possibilities ofthe Internet, Burke isyour guide to a moreprofitable future.


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At Burke, we believe in a simple formula for success:First, set rigorous hiring and performance standards tobuild a world class staff of researchers. Then, create aculture of pride, passion, and commitment -commitment to continuous improvement in inventingand perfecting the world's best research practices, and

a commitment to providing top notch thinking, support,and service to our customers. The result is betterbusiness decisions by our customers. Which meanfaster growth, higher profits, and reduced risk, both forthe enterprise, and the individual decision-maker.

We provide our customers with far more than data orinformation. We become valued business partners byapplying superior thinking to research and consultingassignments to help our customers solve businessproblems

What sets Burke apart fromWhat sets Burke apart fromour competitors?our competitors?


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Burke provides full service custom marketing research, analysis, and consultingfor consumer and business-to-business product and service companies to helpthem understand marketplace dynamics worldwide. Services include producttesting, brand equity research, pricing research, market segmentation, image and

positioning studies, and a wide range of marketing research protocols targeted at

both tactical and strategic business issues.Burke has been providing marketing research services to blue chip companiessince 1931. There is virtually no product or service category, nor any business ormarketing topic, that we have not researched on behalf of clients in the past 70years. We have tremendous depth of experience in all forms of research designs,

including telephone, Internet, IVR, mail, mall intercept, and hybrid methods.


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Good marketing research dependson a great deal more than"canned" solutions to yourproblems. It requiresknowledgeable and experiencedpeople who are familiar withyour industry and thechallenges you face every day.It takes attention to detail, acommitment to findingactionable results, and a beliefin doing things right the firsttime.

When you work with Burke, youare working with one of themost respected researchcompanies in the world. Burke

has a broad spectrum ofindustry expertise dealing withboth qualitative andquantitative methods for solvingmarketing problems. Below areindustries where Burke isespecially experienced.

Industry ExpertiseIndustry Expertise


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Agricultural/Chemical Computer

Hardware/Software Consulting Firms Consumer Foods Consumer Goods and

Services Industrial/Business-To-

Business Insurance/Financial Pharmaceutical/Healt

h CareTelecommunications


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1931 Alberta Burke starts Burke Marketing Research as a data collection agency.

1952 Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and beginsdevelopment of the Day-After Recall (DAR) for testing TV commercials.

Late 1960's Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyoand Mexico City.

Mid 1980's Industry image study rates Burke as number one research firm in study design capability and analyticalsophistication.

1990 Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listeningand reacting to the "voice of the customer".

1995 Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name changereflects Burke's broader research and consulting activities outside traditional custom marketingresearch.

1996 Burke Strategic Consulting Group is established to help clients close-the-loop and to move from datacollection and analysis to implemation of strategic change.

2000 The Employee Engagement & Retention Management Practice Area is formed.

2004

2008

Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP(Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires100% ownership of the Burke Institute.

Completes 100% ESOP restructuring.

Burke TimelineBurke Timeline


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Top 50 U.S. Marketing ResearchTop 50 U.S. Marketing ResearchFirmsFirms


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Top 50 U.S. Marketing ResearchTop 50 U.S. Marketing ResearchFirmsFirms


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Lovely professionalLovely professional

universityuniversityBBA[H]MBALOVELY HONORS SCHOOL OF BUSINESS

PRASHANT PRIYADARSHI

09257337277

[email protected]

marketing reserch burke-prashant priyadarshi

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