Marketing Research Midterm Exam

Dr. Trappey

November 2

Midterm Task

• Write your literature review and references in APA style

• Write you research questions and hypotheses

• Write your methodology section

• Create the first draft of your survey or focus group plan or case method plan

• Due on day of exam

APA Style

• APA Formatting and Style Guide - The OWL at Purdue• General format of APA citation, the most commonly use

d style in the sciences.owl.english.purdue.edu/owl/resource/560/01/ - 45k - Cached - Similar pagesHomepage | APA Style

• This site is devoted to APA Style and includes free style tips as well as links to online purchasing of the APA Publication Manual, Style Guides, and APA ...apastyle.apa.org/ - 16k - Cached - Similar pagesAPA Citation Style

• http://www.psywww.com/resource/apacrib.htm

Other Sources

• http://www.vanguard.edu/faculty/ddegelman/index.aspx?doc_id=796

• http://owl.english.purdue.edu/workshops/hypertext/apa/parts/method.html

Purdue OWL APA Workshophttp://owl.english.purdue.edu/workshops/hypertext/apa/index.html

Abstract

Purdue Owl