marketing research for a restaurant in hendon, london

8/6/2019 Marketing Research for a restaurant in Hendon, London.

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Lgccbmzmu ]ngpmrzgswO}zgnmzz ZjeiibBincin

LHS 311:

_MZMF_JE GN LF_HMSGND

Lic}bm Bmfcmr; Cr. Zglin Lfnwgtf

Fjfcmlgj Dri}q; LF Lfrhmsgnd Lfnfdmlmns Kfn}frw ?161

Nflmz; Lfn{gb Lfcetfng %L11?7607:'" Fbmzzfncrf Zgbpmrgi %L11?77643'"

Fncrmgnf Qmbmw %L11?57?16'

Fzzmzzlmns; Dri}q Ji}rzmtirh" Jbgmns _mzmfrje @mrnfncm{ Drgbb Ofr _mzsf}rfns

Cfsm; ?nc K}bw ?117


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Sfobm i` Jinsmnsz

6. Mumj}sgpm Z}llfrw :

?. Ofjhdri}nc :

:. _mzmfrje fgl" Lfrhmsgnd rmzmfrje v}mzsgin)iokmjsgpm & jilqinmnsz 4

3. _mzmfrje cmzgdn 5

=. Cfsf jibbmjsgin mv}gqlmnsz V}mzsginnfgrm 66

0. Cfsf Fnfbwzgz fnc `gncgndz 6?

4. _mjillmncfsginz ?1

5. Bglgsfsginz ?6

7. Fqqmncgu 6. ??

61. _m`mrmnjmz ?=


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Mumj}sgpm z}llfrw

Sem ofjhdri}nc zmjsgin muqbfgnz sem egzsirw i` @mrnfncm{ Ofr Drgbb _mzsf}rfns" eit

gs jflm gnsi mugzsmnjm fnc foi}s sem qrmzmns lfnfdmlmns i` sem o}zgnmzz. Sem

nfs}rm i` o}zgnmzz gz cmzjrgomc fnc eit sem ìic fnc zmrpgjmz i``mrmc ow sem Kmtgzelfnfdmlmns frm cgrmjsmc sitfrcz f emsmridmnmi}z qiq}bfsgin. Gsz qizgsgingnd

cg``mrmnjm gz zqbgs ow sglm `rflm i` cfw sglm fnc ngdes sglm fnc gs gz f qbfjm tgse

l}zgj mnsmrsfgnlmns. Gsz zfbmz `gd}rmz gn qfzs wmfr frm sfhmn gnsi jinzgcmrfsgin fnc f

swqgjfb tmmhz jibbmjsgin muqbirmz f ogd cg``mrmnjm omstmmn sem cfw ei}rz fnc ngdes

ei}rz fnc qignsz sitfrcz f dfq ìr rmzmfrje in f sfrdms lfrhms i` Lgccbmzmu

]ngpmrzgsw zs}cmnsz. Sem rmzmfrje v}mzsgin gz jbmfrbw zsfsmc zqbgs gnsi sermm

jilqinmnsz i` ftfrmnmzz" fssgs}cmz fnc cmsmrlgnfsgin i` `fpi}rfobm jilqmsgsgpmqizgsgingnd.

Sem rmzmfrje cmzgdn gz zqbgs gnsi fn muqbirfsirw qefzm fnc sem lfgn qfrs i` f

v}fnsgsfsgpm rmzmfrje. Sem lgu i` fqqrifjemz ìr cg``mrmns zmjsginz gz }zmc fnc sem

jinjb}zgpm rmzmfrje gz cmzgdnmc si qric}jm cmjgzgin i}sjilmz si lfnfdmlmns

qriobmlz tgse }zm i` cmzjrgqsgpm fnc jinjb}zgpm fnfbwzgz smjengv}mz. V}mzsginnfgrm

zmjsgin muqbfgnz sem cfsf jibbmjsgin smjengv}m mlqbiwmc. Sem cfsf fnfbwzgz zmjsgin

cmfbz tgse sem jibbmjsmc cfsf si qric}jm }zm`}b gnìrlfsgin. Segz gz cinm seri}decmzjrgqsgpm jilqinmnsz bghm }ngpfrgfsm jefrsz" sfobmz" drfqez fnc ogpfrgfsm fnfbwzgz

}zgnd S,smzsz" Jeg,zv}frm" jirrmbfsgin smzsz. Sem fnfbwzgz fnc `gncgndz bmfc f tfw si

zilm jinjb}zginz in lfnfdmlmnsz qriobmlz fnc tgbb fqqriqrgfsmbw d}gcm sem

ji}rzm i` fjsgin ìr sem jbgmns.

Ofjhdri}nc

Gnsric}jsgin;

Lr. Kiz Jiemnz `flgbw jflm gn Mndbfnc `ril Gzrfmb gn ?111" mfdmr si muqbirm

Kmtgze j}bs}rm gn M}riqm. Lr. Kiz tfz fn muqmrgmnjmc fnc rmnitnmc jem` gn

Bincin fnc egz zin" Lr. Fzg efc mnsrmqrmnm}rgfb zhgbbz. Semw efc f cmzgrm si iqmn

semgr itn rmzsf}rfns fnc q}o o}zgnmzz zilm cfw fnc tirhmc efrc ìr wmfrz si

fjj}l}bfsm sem gnpmzslmns rmv}grmc ìr sefs.


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Gn ?117" sem cmzgrm omjflm rmfbgsw ìr sem Jiemnz `flgbw fnc semw zsfrsmc semgr `flgbw

itnmc o}zgnmzz6. Lr Kiz Jiemn fnc egz zin Lr. Fzg oi}des f o}zgnmzz bijfsmc gn

Emncin si zsfrs semgr itn rmzsf}rfns,ofr. Semw zmbmjsmc sem bijfsgin fz gs gz nmfr si

sem Kmtgze qiq}bfsmc frmf gn Dibcmrz Drmmn fnc jinzgcmrgnd sem Kmtgze qiq}bfsgin

zsfwgnd gn Emncin?. Sem qbfjm tfz irgdgnfbbw f Qibgze ofr jfbbmc Sem Tegsm Omfr. Fs

sem mnc i` ?114" sem Qibgze q}o tfz rmqbfjmc ow @mrnfnciz Jegjhmn Drgbb Ofr:

tegje tfz itnmc ow fn Gzrfmbg o}zgnmzz lfn. Semrm tmrm zilm lfnfdmlmns

jin`bgjsz fnc k}zs `mt linsez bfsmr" in gn Zmqsmlomr ?115" semrm tfz f nflm jefndm

fnc gs tfz nit jfbbmc @mrnfncm{ Jegjhmn Drgbb Ofr3 fnc injm lirm k}zs gn `mt

linsez zflm zgs}fsgin frrgpmc fnc gs tfz rmnflmc Cin @mrnfncm{ Drgbb Ofr. Temn

Jiemn `flgbw oi}des gs" semw cmjgcmc si nflm gs fz @mrnfncm{ Drgbb Ofr _mzsf}rfns gn

ircmr si hmmq sem `flgbgfrgsw i` sem orfnc nflm gn lgnc i` sem jbgmnsz.

@flgbw O}zgnmzz;

Gs gz f `flgbw itnmc fnc `flgbw r}n o}zgnmzz temrm Lr Kiz gz sem itnmr fnc tegbm

egz zin Fzg gz sem lfnfdmr. Semw efpm f zsf`` i` sti jem`z)jiihz fnc stmbpm qmiqbm

ìr zmrpgnd" jbmfngnd fnc lfgnsfgngnd fnc frm zqbgs gnsi sti zeg`sz i` cfw fnc ngdes

ei}rz.

Qric}jsz fnc Zmrpgjmz;Jiemnz `flgbw gnsric}jmc gsz itn Kmtgze nisgin i` qripgcgnd swqgjfb fnc diic v}fbgsw

fs pfb}m ìr linmw qrgjmz in @mrnfncm{. Sem ìic gz ofzgjfbbw hizemr %f Emormt

tirc' ìic tegje gz lmfns si om pmrw ewdgmngj fnc i` egde n}srgsgi}z pfb}m fnc gz

tgcmbw fjjmqsmc mpmn ow fbb nin Kmtgze jill}ngsgmz fri}nc sem tirbc =. Gn `fjs" f

bfrdm pfrgmsw i` ìic gz i``mrmc si sem q}obgj" lizsbw jefrfjsmrg{mc ow lmfs z}je fz

zjeftmrlf" bflo" jegjhmn" o}rdmrz fnc efbfb lmfs" lgccbm mfzsmrn j}gzgnm o}s gn

fccgsgin" semw i``mr f sfzsw zms i` pmdmsfrgfn fnc msengj ìicz fnc f diic rfndm i`crgnhz" jegbcrmn lmfbz" zgcm cgzemz fnc lfgnzsrmfl `fzs ìic fnc fbzi qripgcmz sfhm

ftfw fnc cmbgpmrw zmrpgjmz.

6Gnìrlfsgin rmsrgmpmc `ril f rmjircmc gnsmrpgmt tgse Lr. Fzg Jiemn in 6?)1=)?161

?essq;))ttt.sglmzinbgnm.ji.}h)sib)srfpmb)cmzsgnfsginz)mndbfnc)frsgjbm0??=07.mjm

:essq;))ttt.ommrgnsemmpmngnd.jil)q}oz)jillmnsz.zeslb)517=

3essq;))ttt.hmmqgshizemr.ji.}h)cgrmjsirw)cmsfgbz)6?:

=essq;))ttt.sglmzinbgnm.ji.}h)sib)bg`mYfncYzswbm)emfbse)`mfs}rmz)frsgjbm410?457.mjm
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@mrnfncm{" tgse gsz crfqmz in sem jmgbgnd" gsz jilìrsfobm zi`fz fnc tfbbz gn rmc fnc

obfjh" i``mrz f qbmfzfns fnc mnkiwfobm fslizqemrm" dbfccmn ow LSP l}zgj qbfwmc

in semgr n}lmri}z SP zjrmmnz. Sem rmzsf}rfns q}o gz cmzgdnmc si eizs }q si ?=1

d}mzsz cgpgcmc gn zqfjgi}z gnciir tgse f bi}ndm frmf fnc i}sciir zmfsgnd zqfjm. Gn

`fjs" c}m si gsz tgcm jfqfjgsw gs mpmn i``mrz sem iqqirs}ngsw si eizs qrgpfsm

mpmnsz)qfrsgmz.

Zfbmz;

Gs efz ommn qizzgobm si cmsmrlgnm inbw sem srmnc i` inm wmfr i` sgbb jibbmjsginz" fz

Jiemnz `flgbw oi}des sem o}zgnmzz fs sem omdgnngnd i` ?117. @ril sem muegogs

ombit" sefs zeitz sem zfbmz i` @mrnfncm{ _mzsf}rfns Drgbb Q}o `ril Kfn}frw ?117 si

Lfrje ?161. Sem zfbmz zeitmc f diic rmzqinzm `ril zsfrsgnd fz jinz}lmrz fbrmfcwfnsgjgqfsmc fz f qbfjm ìr ìic fnc crgnhz. Fz gs jfn om iozmrpmc Cmjmlomr tfz sem

lizs qri`gsfobm linse i` sem wmfr tgse f zfbmz pib}lm i` fri}nc :=111 fz sem

qmrgic z}ddmzsz bisz i` q}obgj eibgcfwz. @ril Kfn}frw si Lfrje ?161 sem zfbmz zeit

f zglgbfr zbit dritse rmzmlobgnd

sem qrmpgi}z wmfr.

Zmdlmnsz fnc sfrdms lfrhmsz;

Gn ircmr si muqbirm sem

zmdlmnsz fnc sfrdms lfrhmsz

omssmr" rmzmfrjemrz nmmcmc si

gnsric}jm sem cfw fnc ngdes

ei}rz fnc jinzgcmr seml inm fs

f sglm. Semrm frm sti

qzwjeidrfqegj zmdlmnsz ofzmc

in sem rmbgdgin `grzs inm ìrlmc i`

Kmtgze qiq}bfsgin fnc zmjinc

ìrlmc i` qmiqbm `ril fbb isemr

rmbgdginz fz sem zmrpgndz frm bghmc

ow seml fnc frm rmbgdgi}zbw

fjjmqsfobm %Ofgnmz" Qegb & Qfdm"

?114. q??:'. Kmtgze qiq}bfsgin

pgzgsz sem qbfjm `rmv}mnsbw

Muegogs 6 Srmnc i` Zfbmz @W17 @mrnfncm{ Drgbb

Muegogs ? Cf Ng es z bgs i` f s gjfb tmmh fs


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mzqmjgfbbw in sem ngdes ei}rz lizsbw omjf}zm i` sem j}bs}rfb jinnisfsgin i` sem qbfjm

mpmn sei}de sem qizgsgingnd gz nm}srfb. Segz zmdlmns gnjb}cmz qri`mzzginfbz" wi}sez

fnc `flgbgmz tgse jegbcrmn. Biihgnd fs Muegogs ?" sem nm}srfb qizgsgingnd zmmlz si om

fbrgdes ìr sem ngdes ei}rz. In sem isemr zgcm" sem qri`gbm jrgsmrgf ofzmc fnc bijfsgin

ofzmc cmlidrfqegj zmdlmnsfsgin fbzi mlmrdmz ìr @mrnfncm{ c}m si gsz bijfsgin gn

sem pgjgngsw i` Lgccbmzmu ]ngpmrzgsw fnc e}ncrmcz i` zs}cmnsz qfzzgnd ow c}rgnd sem

cfwsglm %Ofgnmz" Qegb & Qfdm" ?114. q??:'. Eitmpmr" tgsegn segz zmdlmns gs gz

qizzgobm si jilqfzz f rmbgdgi}zbw emsmridmnmi}z jritc tegje jfn om fssrfjsmc ow

sem ìic fnc crgnhz i``mrmc ìr pfrgi}z jinz}lmrz `ril Gncgf" Frfogf" F`rgjf fnc fbzi

M}riqm.

Tm biih fs sem sgbb jibbmjsginz i` cfw fnc ngdes ei}rz gn Muegogs ?" semrm gz zgdng`gjfnscg``mrmnjm nisgjmc. Muegogs ? zeitz f swqgjfb tmmh Sem bit jibbmjsginz in sem cfw

sglm fccrmzz si sem zmjinc lfrhms zmdlmns fz cgzj}zzmc tegje gz cmlidrfqegj

bijfsgin ofzmc zmdlmns lfgnbw jilqizmc i` Lgccbmzmu ]ngpmrzgsw zs}cmnsz. Sem cfw

ei}rz frm jefrfjsmrgzmc ow e}ncrmcz i` Lgccbmzmu ]ngpmrzgsw zs}cmnsz qizzgobw

efpgnd muqiz}rm si @mrnfncm{ fnc zsgbb sem musrmlmbw bit jibbmjsginz. Sem

lfnfdmlmns fs @mrnfncm{ gz ftfrm sefs segz lfrhms zmdlmns zei}bc om sfrdmsmc

nit fnc semw efpm `fgr jefnjmz i` dmssgnd diic o}zgnmzz. Sem `fjs gz fz sem jbgmns

fdrmmz" semrm efz ommn ni zqmjg`gj jill}ngjfsgin si segz sfrdms zmdlmns fnc

@mrnfncm{ efz f rgdes qric}js lgu o}s semw efpm ni gcmf foi}s sem qriofobm

i}sjilm g` semw gnpmzs gn jflqfgdnz si fssrfjs j}zsilmrz `ril sefs zmdlmns.

Jilqmsgsgpm qizgsgingnd;

Sem frmf efz qbfjmz sefs qripgcm ìic fnc crgnhz z}je fz ji``mmz" q}oz" fnc

sfhmftfwz fnc seizm ji}bc om jinzgcmrmc @mrnfncm{z jilqmsgsirz. G` tm dri}q

seml gnsi gncgrmjs fnc cgrmjs jilqmsgsirz" sem qbfjmz bijfsmc gnzgcm sem ]ngpmrzgswz}je fz @ir}l" Jizsf ji``mmz fnc f Zqfr zeiq tei zmbb ìic fnc crgnhz jfn om

jinzgcmrmc fz gncgrmjs jilqmsgsirz.0 Sem cgrmjs jilqmsgsirz frm seizm bijfsmc

i}szgcm sem ]ngpmrzgsw" gn sem zflm frmf i` @mrnfncm{ z}je fz sem Niicbmz zeiq" sem

Jegjhmn zeiq fnc Sem Jbfccfde _gnd" fn Grgze rmzsf}rfns q}o4. Eitmpmr" sem lizs

cgrmjs jilqmsgsir lfw om jinzgcmrmc sem Sem Jbfccfde _gnd" jinzgcmrgnd sem swqm i`

0essq;))ttt.lcu.fj.}h)`fjgbgsgmz)}ngin)gncmu.fzqu

4essq;))ttt.jbfccfde,rgnd.ji.}h)jbfccfde)gncmu.eslb
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qbfjm" tegje gz f q}o)rmzsf}rfns. Lfnfdmlmns fs @mrnfncm{ gz jinjmrnmc foi}s semgr

qizgsgingnd fdfgnzs Sem Jbfccfde _gnd tegje i``mrz f zqirsz mnsmrsfgnlmns

mnpgrinlmns c}rgnd cfw sglm temn @mrnfncm{ tfnsz si jilqmsm ìr lfrhms.

_mzmfrje qriobmlz" Lfrhmsgnd _mzmfrje V}mzsgin)Iokmjsgpm fnc Jilqinmnsz

_mzmfrje Fgl;

Muegogs ? jbmfrbw zeitz sefs sem jibbmjsginz i` @mrnfncm{ c}rgnd cfw sglm frm sii bit

fz jilqfrmc si ngdes sglm jibbmjsginz. Sem lfnfdmlmns efz qbfnz si sfrdms sem

zs}cmns lfrhms fz sem zs}cmnsz `ril Lgccbmzmu ]ngpmrzgsw qrmzmns f drmfs qizzgogbgsw

i` embqgnd @mrnfncm{ si gnjrmfzm semgr ipmrfbb lfrhms zg{m. Lfnfdmlmns efz nis wms

mumj}smc fnw zqmjgfb lfrhmsgnd jill}ngjfsgin zsrfsmdgmz si sefs lfrhms zmdlmns fz

semw frm gn fn flogd}i}z zgs}fsgin. Lfnfdmlmns cimz nis hnit sefs tgbb gs om fobm si

dms rms}rn i` gnpmzslmnsz g` semw hmmq f zsrind o}cdms ìr lfrhmsgnd fjsgpgsgmz si sem

zs}cmnsz. Omìrm gnpmzsgnd" semw tfns si hnit sem ftfrmnmzz fnc fssgs}cmz i`

zs}cmnsz sitfrcz dignd si f qbfjm bghm @mrnfncm{. Tmfsemr sem ipmrfbb fssgs}cm i`

emsmridmnmi}z qiq}bfsgin i` Lgccbmzmu ]ngpmrzgsw zs}cmnsz sitfrcz z}je f qbfjm gz

qizgsgpm ir nmdfsgpm" tgbb dgpm seml f zsrind rmfzin si gnpmzs ir nis gn lfhgnd

zsrfsmdgj jill}ngjfsginz in qbfsìrlz bghm liogbm" m,lfgbz" tmozgsm" zijgfb lmcgf

fnc gn jflq}z jill}ngjfsginz bghm zqinzirgnd mpmnsz fnc fcpmrs qbfjmlmnsz fnczqmjgfb i``mrz.

_mzmfrje v}mzsginz fnc semgr jilqinmnsz;

6. Si cmsmrlgnm sem bmpmb i` ftfrmnmzz i` @mrnfncm{ tgsegn Lgccbmzmu ]ngpmrgsw

zs}cmnsz.

, Gz @mrnfncm{ in sem tfw i` lfnw Lgccbmzmu ]ngpmrzgsw zs}cmnsz9 Ir Frm

Lgccbmzmu ]ngpmrzgsw zs}cmnsz qewzgjfbbw muqizmc si @mrnfncm{9

, Cmzqgsm tmfsemr ir nis sem zs}cmnsz frm muqizmc si sem qbfjm" frm semw ftfrm

i` @mrnfncm{9

, Frm semw fjs}fbbw ftfrm i` qric}jsz9 Tefs ci sem zs}cmnsz segnh gz omgnd

zmrpmc gn @mrnfncm{9

, Frm semw ftfrm i` sem zmrpgjmz9 Tefs zmrpgjmz ci zs}cmnsz segnh frm i``mrmc

fs @mrnfncm{9


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?. Si cmsmrlgnm sem ipmrfbb fssgs}cm i` Lgccbmzmu ]ngpmrzgsw Zs}cmnsz sitfrcz dignd

si f q}o)rmzsf}rfns c}rgnd sem tmmh cfwz.

, Ci sem Lgccbmzmu ]ngpmrzgsw zs}cmnsz fjs}fbbw bghm si di si q}o)rmzsf}rnfs

c}rgnd tmmhcfwz9, Eit `rmv}mnsbw ci sem zs}cmnsz di si z}je qbfjmz nmfr sem }ngpmrzgsw9

, G` semw efpm nmpmr ommn si @mrnfncm{" tefs frm sem rmfzinz ìr sefs9

:. Cmsmrlgngnd si fn musmns `fpi}rfobm jilqmsmsgpm orfnc qizgsgingnd ìr Lgccbmzmu

]ngpmrzgsw zs}cmnsz.

, Tefs frm sem zqmncgnd qrm`mrmnjmz i` sem zs}cmnsz ìr crgnhz fnc ìic9

, Tefs ci sem zs}cmnsz qrm`mr ìr mnsmrsfgnlmns fs f q}o)rmzsf}rfns nmfr sem

]ngpmrzgsw `ril L}zgj fnc Zqirsz9

, G` semrm frm zqmjgfb i``mrz ìr Lgccbmzmu ]ngpmrzgsw zs}cmnsz ti}bc semw bghm si

di si f q}o)rmzsf}rfns c}rgnd tmmhcfwz9

_mzmfrje cmzgdn

Sem Fc,eij fnc j}zsilgzmc rmzmfrje jfn om cgpgcmc gnsi v}fbgsfsgpm fnc v}fnsgsfsgpm

rmzmfrje lmseicz. Ow }zgnd v}fbgsfsgpm rmzmfrje lmseicz nmt qriobmlz jfn om

gcmnsg`gmc. V}fnsgsfsgpm rmzmfrje lmseicz cmpmbiq zib}sginz si f zqmjg`gj qriobml.

Sem lmseic }zmc gn segz rmzmfrje gz v}fnsgsfsgpm tgse fn muqbirfsirw qefzm.

Fjjircgnd si Hmns %?114' mpmrw rmzmfrje efz fn muqbirfsirw qefzm tegje gz tegje gz

nis si om jin`}zmc tgse v}fbgsfsgpm rmzmfrje. Gs jilmz omìrm sem lfgn rmzmfrje fnc

embqz gn zefqgnd sem cgrmjsgin. L}rrfw %?11:' zsfsmz sefs v}fnsgsfsgpm rmzmfrje

lmseicz ìj}z in jibbmjsgnd zqmjg`gj n}lmrgjfb cfsf fnc jefrfjsmrgzsgjz gn ircmr si

muqbfgn f qfrsgj}bfr qemnilmnin. Segz lmfnz sefs v}fnsgsfsgpm rmzmfrje lmseicz

jfn om }zmc si lmfz}rm jmrsfgn fzqmjsz i` fn mugzsgnd qemnilmnin. Sem mumj}sgin

i` v}fnsgsfsgpm rmzmfrje lmseicz gz }z}fbbw jfrrgmc i}s ow rmzmfrjegnd f zflqbm n


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sem qriobml tfz gcmnsg`gmc f v}fnsgsfsgpm rmzmfrje lmseic tfz fqqbgmc gn Qefzm? gn

ircmr si cmpmbiq f zib}sgin. Gn sem zmjinc zsmq sem gcmnsg`gmc qriobml tfz jin`grlmc

ow fnfbwzgnd cfsf `ril f zsfncfrcgzmc `gmbc rmzmfrje.

Qefzm6; Muqbirfsirw qefzmGn sem jfzm i` @mrnfncm{ fn muqbirfsirw zs}cw tfz fqqbgmc si dfgn hnitbmcdm foi}s

sem q}o @mrnfncm{ fz bglgsmc gnìrlfsgin tfz fpfgbfobm seri}de zmjincfrw rmzmfrje

zi}rjmz. Ow jinc}jsgnd fn gngsgfb gnsmrpgmt tgse sem dmnmrfb lfnfdmr i` sem jilqfnw

sem rmzmfrjemrz jibbmjsmc gnìrlfsgin lfgnbw foi}s sem lfrhmsgnd fjsgpgsgmz" zfbmz

qrilisginz fnc sfrdms lfrhms. Gs tfz cgzjipmrmc sefs sem jilqfnw efc lfkir

cg``gj}bsgmz si fssrfjs jizs}lmrz c}rgnd cfw ei}rz fnc sefs gs gz semrmìrm bizgnd i}s in

zfbmz rmpmn}m. Sem gnsmrpgmt zeitmc sefs sem jilqfnw efc cg``gj}bsgmz si cmbgpmrlfkir jilqinmnsz i` sem lfrhmsgnd lgu. @mrnfncm{ glqbmlmnsz bglgsmc ir ni

qrilisgin fjsgpgsgmz si fssrfjs nmt j}zsilmrz. Sem v}fbgsw i` ìic zmrpmc fs

@mrnfncm{ tfz cg``mrmns fnc fbzi sem qbfjm i``mrz lirm gn smrlz i` zmrpgjmz fnc

flogmnjm fz jilqfrmc si gsz jilqmsgsir.

Qefzm?; V}fnsgsfsgpm _mzmfrje ;

Sem rmzmfrjemrz cmpmbiqmc sermm lfkir iokmjsgpmz si om rmzmfrjemc gn Qefzm ? ow

mumj}sgnd f `gmbc zs}cw tgse f sfrdms qiq}bfsginz i` n


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`rmv}mnjgmz" qmrjmnsfdm" rfndm" drfqez fnc jefrsz tgse lmfn" lmcgfn" licm fnc

zsfncfrc cmpgfsgin tgbb om fciqsmc fjjircgnd si semgr z}gsfogbgsw si rmqrmzmns qfrsgj}bfr

cfsf. Fjjircgnd si Drfssin fnc Kinmz %?113' cg``mrmns rmzmfrje fqqrifjemz jfn fbzi

om cgpgcmc gnsi cmc}jsgpm ir gnc}jsgpm rmzmfrje. Cmc}jsgpm fqqrifje" gz fzzijgfsmc

tgse v}fnsgsfsgpm rmzmfrje lmseicz fz gs gnpibpmz sem cmpmbiqlmns i` gcmfz ir

ewqisemzmz `ril mugzsgnd semirgmz. Gnc}jsgpm fqqrifje gz bgnhmc si `gncgnd fnztmrz si

v}fbgsfsgpm v}mzsginz. Gs omdgnz tgse sem iozmrpfsgin si cmsmjs qfssmrnz qemnilmnin

tegje tgbb semn dmnmrfsm f smnsfsgpm ewqisemzgz fnc jinjb}cm tgse f semirw.

_mzmfrjemrz efpm }zmc pfrgi}z lmseicz" fqqrifjemz fnc smjengv}mz gn f

jilognfsgin ìr inm zmbcil omzs lmseic.

Sfrdms qiq}bfsgin.Fz sem rmzmfrjemrz bmfrnmc ow gnsmrpgmtgnd @mrnfncm{z dmnmrfb lfnfdmr" jbgmns

tfnsmc si gnjrmfzm n}lomr i` j}zsilmrz gn cfw ei}rz. Jbmfrbw sem sfrdms qiq}bfsgin

ìr segz rmzmfrje gz Lgccbmzmu ]ngpmrzgsw zs}cmnsz. Sem Lgccbmzmu ]ngpmrzgsw gz egdebw

rfnhmc gn smrlz i` msengj cgpmrzgsw. Sem q}o)rmzsf}rfnsz i``mrz gnjb}cm f pfrgmsw i`

crgnhz fnc ìic iqsginz tegje jfn embq fssrfjs j}zsilmrz `ril pfrgi}z msengjgsgmz.

Zflqbgnd;

Ofzmc in @mrnfncm{z sfrdms lfrhms fnc sem sfrdms qiq}bfsgin" f nin qriofogbgsw

v}isf zflqbgnd smjengv}m tfz }zmc61. Segz lmfnz sefs sem qfrsgjgqfnsz tmrm jeizmn

ow smnsfsgpm msengj irgdgn temrm isemr cmlidrfqegj jefrfjsmrgzsgjz lgdes om rfncil.

Sfobm ombit zeitz sem emsmridmnmi}z zflqbm zmbmjsmc tegje jfn om rmqrmzmnsfsgpm

i` sem sfrdms lfrhms. Eitmpmr" sem rmzmfrjemrz qfgc fssmnsgin sefs oise dmncmrz tmrm

rmqrmzmnsmc mv}fbbw gn sem z}rpmw. Fbzi rfncil qbfjm zflqbgnd smjengv}m tfz }zmc

tgsegn sem v}isf zflqbmz fnc mfje cfw" zs}cmnsz gn cg``mrmns qbfjmz tgsegn sem

}ngpmrzgsw tmrm zmbmjsmc. Semw tmrm qmrz}fcmc si qfrsgjgqfsm gn sem zs}cw ow bmssgndseml hnit sem q}rqizm i` rmzmfrje fnc cfsf zmj}rgsw.

Fzgf Gncgf" Jegnf" Zi}se,mfzs" Lgccbm,mfzs =1, ==-.

M}riqm ]H fnc M] ji}nsrgmz :1-,:=-.

F`rgjf Fbb F`rgjfn Nfsginz 6=,?1-.

Flmrgjf ]Z fnc Zi}se Flmrgjf . =,61-.

61essq;))ttt.sfrcgz.mc.fj.}h)~hfsm)vljtmo)z5.esl
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Fclgngzsrfsgin;

Sem gnzsr}lmns i` sem cfsf jibbmjsgin qrijmzz tfz f qfqmr,fnc,qmnjgb ofzmc z}rpmw

v}mzsginnfgrm tegje nis inbw fbbitmc qfrsgjgqfnsz si fnztmr sem v}mzsginz gn semgr

itn sglm fnc fs pfrgi}z qbfjmz o}s fbzi mnfobmc sem rmzmfrjemrz si iozmrpm sem

sfrdms qiq}bfsgin fnc rmfjs gllmcgfsmbw si v}mzsginz. Sem z}rpmw tfz jfrrgmc i}s ìr

ì}r cfwz tgse sem }zm i` v}mzsginnfgrm.

Cfsf jibbmjsgin mv}gqlmnsz V}mzsginnfgrm

Sem `gnfb v}mzsginnfgrm }zmc ìr cfsf jibbmjsgin gz zeitn gn Fqqmncgu 6. Sem bfobmz gn

ob}m jibi}r z}ddmzs sefs qfrs tfz nis qrmzmns gn sem v}mzsginnfgrm fnc gz ìr d}gcgnd

i}r }ncmrzsfgnd. Semrm frm sisfb 65 v}mzsginz cgpgcmc gn ì}r zmjsginz.

6. @grzs zmjsgin gz bfobmc fz Ftfrmnmzz efz v}mzsginz tegje cmfb tgse bijfsgin

fgcmc ftfrmnmzz i` @mrnfncm{ fnc bmpmb i` ftfrmnmzz. Bmpmb i` ftfrmnmzz gz

cmsmrlgnmc `ril jicmc rmzqinzm gn v}mzsginz 3 fnc =. Temrm sem gnq}s si ZQZZ

6=.1 tgbb om sem n}lomr i` iqsginz zmbmjsmc ow sem rmzqincmns. Sem n}lomr i` gsmlz

zmbmjsmc tgbb om jicmc gn ZQZZ ìr bmpmb i` ftfrmnmzz i` tefs lgdes om gn zmrpgnd fs

@mrnfncm{.

?. Zmjinc zmjsgin gz bfobmc fz Fssgs}cmz efz v}mzsginz tegje embq }z cmsmrlgnm

ipmrfbb fssgsgcm fnc sitfrcz dignd si z}je f qbfjm fnc sem pgzgsgnd efoogsz.

:. Segrc zmjsgin gz bfobmc fz Qizgsgingnd fnc Jilqmsgsgin cmfbz tgse qizgsgingnd gn

smrlz i` qrgjm fnc mnsmrsfgnlmns qripgcmc.

3. Bfzs zmjsgin gz cmlidrfqegjz.

Sem v}mzsginz }zmc efpm lmsrgj" nilgnfb" ircgnfb fnc Bghmrs zjfbmz fz z}gsfobm si sem

cfsf rmv}grmc. Qrgir si sem mumj}sgin i` sem z}rpmw rmzmfrjemrz efncmc i}s f bglgsmc

n}lomr i` smzs v}mzsginnfgrmz gn ircmr si rmjmgpm f `grzs `mmcofjh foi}s sem `mfzgogbgsw

i` sem v}mzsginnfgrm. Zilm lgnir jefndmz tmrm lfcm gn seizm v}mzsginz tegje sem

smzs rmzqincmnsz muqrmzzmc zilm }njinpgngmnjm gn fnztmrgnd mfzgbw.


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Cfsf Fnfbwzgz tgse `gncgndz

Sem cfsf jibbmjsmc ow sem v}mzsginnfgrm tmrm srmfsmc fz qrglfrw cfsf fnc tmrm `mc

si ZQZZ 6=.1. Fqqriqrgfsm zjfbmz tmrm zmbmjsmc ìr fbb pfrgfobmz qrgir si fnfbwzgz.

Zmjsgin 6. Muqiz}rm fnc Ftfrmnmzz.

Muegogs 3 cmfbz tgse sem muqiz}rm i` zs}cmnsz si @mrfnfcm{. Sem lmfn in n}lomr i`

cfwz qmiqbm jilm si sem ]ngpmrgzsw gz :.?71: fnc i` sem n}lomr i` cfwz qmiqbm di

`ril sem ]ng si Emncin Jmnsrfb Zsfsgin gz ?.07:=. I}s i` 6?3" ?1 ci nis `fjm

@mrnfncm{ in semgr tfw `ril ]ng si semgr cmzsgnfsgin fnc frm nis muqizmc si gs

cgrmjsbw. Jefrs zeitz sefs lizs i` sem qmiqbm fssmnc ]ngpmrzgsw fnc di `ril

]ngpmrzgsw si Emncin Jmnsrfb ?" : ir 3 sglmz f tmmh tgse : omgnd sem lmcgfn pfb}m.

Segz zeitz sem cmdrmm i` muqiz}rm i` sem zs}cmnsz si @mrnfncm{.

CfwzGn]ng

6? 7.4 7.4 7.4

64 6:.4 6:.4 ?:.3

35 :5.4 :5.4 0?.6

?3 67.3 67.3 56.=

60 6?.7 6?.7 73.3

4 =.0 =.0 611.1

6?3 611.1 611.1

6.11

?.11

:.11

3.11

=.11

0.11

Sisfb

Pfbgc

@rmv}mnjw Qmrjmns Pfbgc QmrjmnsJ}l}bfsgp m

Qmrjmns

LCUsiECN

5.110.113.11?.111.11,?.11

@rmv}mnjw

31

:1

?1

61

1

LCUsiECN

< .

. . < .

7' G` wi} efpm nis pgzgsmc @mrnfncm{ wms" tefs gz sem lizs qrilgnmns rmfzin9Qbmfzm sgjh inbw inm.

Egde qrgjmz G cgc nmpmr zmm gs Biihz fbtfwz mlqsw

Gz nis in lw tfw Gs biihz `fr G cins hnit

Lw `rgmncz cins di semrm G efpm ommn semrm

61' Ti}bc wi} bghm si di si f q}o)rmzsf}rfns jbizm si ]ngpmrzgsw g` semrm tmrm fnw zqmjgfb

qrilisginz ir i``mrz ìr Lgccbmzmu ]ngpmrzgsw Zs}cmnsz9 Qbmfzm sgjh inm iqsgin.

Wmz Ni Cins hnit

XQIZGSGGINGND JILQMSGSGIN\

66' Eit l}je ti}bc wi} zqmnc ìr f crgnh %mu. Ommr Qgns' gn f q}o tgse f diic flogmnjm9

Cins crgnh 2 ?.11 ?.11 , ?.=1 ?.=1 , :.11 :.11 ir lirm

6?' Eit l}je ti}bc zqmnc ìr f lmfb cmfb %ìr muflqbm o}rdmr ( jegqz ( crgnh i` jeigjm' fs f

qbfjm tgse f diic fslizqemrm9

2 :.=1 :.=1 , 3.11 3.11 , 3.=1 3.=1 ir lirm

6:' Tefs ti}bc wi} qrm`mr si om qbfwmc gn f q}o)rmzsf}rfns9

L}zgj Zqirsz Mgsemr Ninm

63' Eit ti}bc wi} rfsm sem gcmf i` jinsmlqirfrw Qiq jillmrjgfb l}zgj %mu. LSP' omgnd qbfwmc

fs sem q}o jbizm sem ]ngpmrzgsw. Qbmfzm sgjh inm iqsgin.

6 Musrmlmbw Cgzbghm

? Cgzbghm

: Nmgsemr bghm nir cgzbghm

3 Bghm

= Musrmlmbw Bghm

6 Musrmlmbw Cgzbghm

? Cgzbghm

: Nmgsemr bghm nir cgzbghm

3 Bghm

= Musrmlmbw Bghm


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?3

XCMLID_FQEGJZ\

6=' Qbmfzm gncgjfsm wi}r dmncmr.

@mlfbm Lfbm

60' Qbmfzm gncgjfsm wi}r fdm.

65,?= ?0,:= :0,3=

64' Qbmfzm gncgjfsm wi}r msengj irgdgn.

F`rgjf Flmrgjf Fzgf M}riqmfn

65' Qbmfzm gncgjfsm wi}r gnjilm zsfs}z.

Cmqmncmns Qfrs sglm tirh @}bbsglm tirh Zfpgndz

Sefnh wi} `ir wi}r sglm&


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?=

_M@M_MNJMZ

OIIHZ

, Cg birgi" J. H %?11=' Lmfz}rmlmns gn Emfbse Omefpgi}r; Lmseic _mzmfrje fnc

Mc}jfsgin" Kizzmw,Ofzz; Zfn @rfnjgzji

, Drfssin" J. fnc Kinmz" G. %?113' _mzmfrje Lmseic ìr Zqirs Zs}cgmz"

_i}sbmcdm; Bincin

, Efgr"K." O}ze" _." Irsgnf}" C. %?110 ' Lfrhmsgnd rmzmfrje tgsegn f jefndgnd

mnpgrinlmns" LjDrft,Egbb; Nmt Wirh

, Hmns" _. %?114' Lfrhmsgnd _mzmfrje" Fqqrifjemz" Lmseicz fnc Fqqbgjfsginz

gn M}riqm" Seilzin Bmfrngnd; ]ngsmc Hgndcil

, L}rrfw" S. %?11:' Omncgnd V}fnsgsfsgpm fnc V}fbgsfsgpm _mzmfrje Lmseic gn

Semzgz fnc Cgzzmrsfsginz" Jirtgnd Qrmzz" Gnj.; Jfbgìrngf

, Ofgnmz" Q." Qegb. J." Qfdm" H. %?115' Lfrhmsgnd" Iuìrc ]ngpmrzgsw Qrmzz;

Iuìrc

KI]_NFB" LFDF[GNM" F_SGJBM @_IL MBMJS_INGJ CFSFOFZM

, Omm" Q. %?161' Gz hizemr iic emfbsegmr9" Sem Sglmz" 60se Lfrje ?161" Xinbgnm\

fpfgbfobm `ril

essq;))ttt.sglmzinbgnm.ji.}h)sib)bg`mYfncYzswbm)emfbse)`mfs}rmz)frsgjbm410?457.

mjmXfjjmzzmc in 60 se K}nm ?161\

, Dfbbitfw" H %6774' Tirhoiih in Zflqbgnd" ]ngpmrzgsw i` Mcgno}rde" ?=se

F}d}zs 6774" Xinbgnm\ fpfgbfobm `ril

essq;))ttt.sfrcgz.mc.fj.}h)~hfsm)vljtmo)z5.eslXfjjmzzmc in ?5se ?161\

, LjJinnmbb" Z. %?110' Wi}r d}gcm si Kmtgze Bincin" Sem Sglmz" 6zs

Zmqsmlomr Xinbgnm\ fpfgbfobm `ril

essq;))ttt.sglmzinbgnm.ji.}h)sib)srfpmb)cmzsgnfsginz)mndbfnc)frsgjbm0??=07.mjm

Xfjjmzzmc in 6=se K}nm ?161\

Q_MZMNSFSGINZ" _MPGMTZ @_IL MBMJS_INGJ _MZI]_JMZ

, Hilorfofgb" E %?117' _mzmfrje Cmzgdn" Zjrgoc.jil tmozgsm" 5se Lfw ?161

Xinbgnm\ fpfgbfobm `ril
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?0

essq;))ttt.zjrgoc.jil)cij)656:??:7)_mzmfrje,CmzgdnXfjjmzzmc in ?4se

?161\

, Q}nk" D. %?161' Zbgcmz i` Lfrhms _mzmfrje fnc Gn`irlfsgin Zwzsmlz Ji}rzm"

]ngpmrzgsw i` Jinnmjsgj}s Xinbgnm\ fpfgbfobm `rilessq;))zqgrgs.bgo.}jinn.mc})~q}nk)l:=1=.qc`Xfjjmzzmc in ?5se ?161\

, ]zmr rmpgmtz i` sem Tegsm Omfr" Emncin" %?115'" Ommr gn sem mpmngnd tmozgsm"

Xinbgnm\ fpfgbfobm `ril

essq;))ttt.ommrgnsemmpmngnd.jil)q}oz)jillmnsz.zeslb)517=Xfjjmzzmc in

60se K}nm ?161\

GNSM_NMS ZGSMZ

, Hmmq gs Hizemr BCS %?115' Xinbgnm\ fpfgbfobm `ril

essq;))ttt.hmmqgshizemr.ji.}h)cgrmjsirw)cmsfgbz)6?:Xfjjmzzmc in 60se K}nm

?161\

, Lgccbmzmu ]ngpmrzgsw %?161' Xinbgnm\ fpfgbfobm `ril

essq;))ttt.lcu.fj.}h)`fjgbgsgmz)}ngin)gncmu.fzquXfjjmzzmc in 64se ?161\

, Sem Jbfccde _gnd Dri}q %?161' Xinbgnm\ fpfgbfobm `ril essq;))ttt.jbfccfde,

rgnd.ji.}h)jbfccfde)gncmu.eslbXfjjmzzmc in 6=se ?161\

ISEM_ _MZI]_JMZ

, _mjircmc gnsmrpgmt si Lr. Fzg Jiemn" Dmnmrfb Lfnfdmr @mrnfncm{ Drgbb Ofr

_mzsf}rfns" in 6?se Lfw ?161" fpfgbfobm in rmv}mzs.
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marketing research for a restaurant in hendon, london

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