1-1

Syndicated Research Environment in Turkey

TİAK: AGB Nielsen Media Research

BİAK: TNS-PİAR

RİAK: HTP

TGI: AGB Nielsen Media Research & TNS-PİAR

Hane Tüketim Paneli: HTP

TV ve Basın Reklam Harcamaları: Bileşim Medya

( www.bilesimedya.com )

Radyo Reklam Harcamaları: SAM Araştırma

Marketing Research Associations Online

1-2

Domestic

AD: Pazarlama ve Kamuoyu Araştırmacıları Derneği

( www.arastirmacilar.org )

RVD: Reklamverenler Derneği ( www.rvd.org.tr )

RD: Reklamcılar Derneği ( www.rd.org.tr )

IAA: Uluslararası Reklamcılık Derneği ( www.iaaturkey.com )

Marketing Research Associations Online

1-3

International

ESOMAR: European Society for Opinion and Marketing Research (www.esomar.nl)

MRS: The Market Research Society (UK) (www.marketresearch.org.uk)

MRSA: The Market Research Society of Australia (www.mrsa.com.au)

PMRS: The Professional Marketing Research Society (Canada)

(www.pmrs-aprm.com)

AAPOR: American Association for Public Opinion Research (www.aapor.org)

ARF: The Advertising Research Foundation (www.amic.com/arf)

CASRO: The Council of American Survey Research Organizations (www.casro.org)

MRA: Marketing Research Association (www.mra-net.org)

RIC: Research Industry Coalition (www.researchindustry.org)

Marketing Research Associations Online