marketing report - 18th october 2013

MARKETING REPORTOCTOBER 2013

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EVENTS

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LAUNCH EVENT IN PARISMUSÉE JACQUEMART-ANDRÉ, 3RD JULY 13,

HAUTE COUTURE WEEK

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CELEBRITIES FROM LUXURY, FASHION & MEDIA

Carine Roitfeld &Alex Savelli

Olivia Palermo Patrick Demarchelier & Astrid Munoz

John Nollet & Milla Jovovich

Julia Restoin RoitfeldAlex Savelli, Inga Savits & Alexis Mabille

LAUNCH EVENT IN PARIS

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CELEBRITIES FROM LUXURY, FASHION & MEDIA

Eugénie Niarchos Marie Beltrami, Alexis Mabille & Inga Savits

Virginie Courtin Clarins Bianca Brandolini, Carine Roitfeld & Eugénie Niarchos

LAUNCH EVENT IN PARIS

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DURING WATCHES & WONDERS ASIA HAUTEHORLOGERIE EXHIBITION, SAVELLI MET MORETHAN 70 JOURNALISTS:

- Majority, 50 of them, came from China

- Great variety of the Press: dailies, weeklies, monthlies, bloggers, TV

FASHION – LIFESTYLE - BUSINESS – TECH - WATCH & JEWELLERY

PR LAUNCH IN ASIA

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DURING WATCHES & WONDERS ASIA HAUTEHORLOGERIE EXHIBITION, SAVELLI MET MORETHAN 70 JOURNALISTS

PR LAUNCH IN ASIA

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POINTS OF SALE

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EUROPEAN LUXURY RETAIL PARTNERS LUXURY DEPARTMENT STORES OR LIFESTYLE BOUTIQUES

WITH AN INTERNATIONAL CLIENTELE

FRANCEPrintemps Haussman, Paris

UNITED KINGDOM

ITALY

Colette lifestyle store, Paris

Harrods, London

Harrods Pop-Up, Porto Cervo

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SAVELLI AT HARRODS, LONDON

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DISTRIBUTION: UNITED KINGDOMCOUNTER IN THE JEWELLERY ROOM / THEO FENNELPOP UP IN THE WATCH ROOM - DECEMBER

WINDOWS

IN-STORE

ADVERTISING HIGHLIGHTS

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OUTDOOR ADVERTISING SAVELLI BILLBOARD AT PRINTEMPS, PARIS

MEDIA CAMPAIGN IN LONDON WILL BE LAUNCHED IN AUTUMN 2013

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EDITORIAL COVERAGE

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SAVELLI MEDIA COVERAGE

14July 2013 Milla Jovovich.Olivia Palermo.

15August 2013


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THE HAUTE COUTURE PHONE

FACE MOISTURISERS

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FACE POWDERS

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< HOME (/) / < FASHION (/FASHION/) / < FASHION INSIDER (/FASHION/INSIDE/) / THE HAUTE COUTURE PHONE

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by Julie-Anne Dorff / 2 August 2013 / add commentsWATCH: RUTH

WILSON(/FASHION/INSIDE/WATCH--‐BEHIND--‐THE--‐SCENES--‐

RUTH--‐WILSON)

Following their debut at Paris Couture Week, Savelli’s luxury android powered haute phones are nowavailable from the Harrods’ Fine Jewellery Room.

Swiss luxury brand Savelli (http://www.harpersbazaar.co.uk/video/celebrity/savelli--behind--the--scenes?click=main_sr) fuses technology with rare stones, exotic skins, and precious metals to create an exquisitecollection of phones designed especially for women.

The line comprises 11 smartphone models, with a style to suit every taste, from contemporary sleek piecessuch as Black Sport – which boasts a luxurious black alligator skin cover – to the glamorous ChampagneDiamonds model, which is set with 395 white and cognac diamonds on satin.

French fashion model Julia Restoin Roitfeld (http://www.harpersbazaar.co.uk/fashion/inside/in--conversation--with--julia--restoin--roitfeld?click=main_sr) is Savelli’s muse and she also stars in the luxurybrand’s campaign, which was shot by legendary fashion photographer Patrick Demarchelier.

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August 2013

20/09/13 Le smartphone deviendra-t-il le prochain bijou de luxe ? - ELLE.be

www.elle.be/fr/9111-smartphone-deviendra-t-il-prochain-bijou-luxe.html 1/4

ELLE / Mode / Objet du désir / Le smartphone deviendra-t-il le prochain bijou de luxe ?

20/ 09/ 13 0

LE SM ARTPHONE DEVIENDRA-T-IL LE PROCHAIN BIJOU DE LUX E?

ShareShareShareShareMore

En lançant le premier smartphone façonné comme une pièce de haute joaillerie, la marque Savelli fait entrer letéléphone dans le coffret à bijoux.

Avec sa toute première collection « Jardin Secret », uniquement conçue pour les femmes, Alessandro Savelli a concrét isé son

rêve de réunir la technologie et le savoir-faire joaillier.

Concrètement, à quoi ressemble ce smartphone ?

Totalement conçu de A-Z par la marque implantée en Suisse, il ne ressemble à rien de connu. Si, on remarque tout de suite

que c’est un téléphone, on est vite intriguée par sa facture. Totalement en courbes et en matériaux précieux: diamants blancs,

or rose sculpté et poli, cristal de saphir, python…

Au niveau de l’allure, il y’ en a pour tous les goûts. La collection, composée de onze modèles, est divisée en trois gammes (du

Recherchez Follow US ON




20/ 09/ 13 0












September 2013


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20/ 09/ 13 0












September 2013

China


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August 2013

20July 2013


PR COVERAGE SAVELLI FEATURED IN THE BOOK “THE LUXURY ALCHEMIST”

The book focuses on how to take an idea and transform it into a luxury brandand success story. The author, Ketty Pucci-Sisti Maisonrouge, shares someof her experiences with the world’s leading luxury brands as well as her ownpersonal and recent journey in launching a new brand since its conception,SAVELLI!

KETTY PUCCI-SISTI MAISONROUGE is the founder of KM & Co.,consulting agency specializing in Luxury Innovation. Her extensive client listhas included Chaumet, Christofle, Damiani, Trussardi, Puiforcat, the ItalianTrade Office, Hermès, Escada, and La Biennale des Antiquaires.

She is also the co-founder and board member of Savelli ; a board memberof J. Mendel; and a senior advisor to The Gores Group. In 2004, Maisonrougejoined the Columbia Business School faculty as Adjunct Professor andteaches the master class "Marketing of Luxury Products." 21

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Fall 2013

23August 2013


24August 2013


25July 2013


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PRINT ADVERTISINGCARINE ROITFELD FASHION BOOK

27Fall 2013



28October 2013

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September 2013

30#July 2013


September 2013 31


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October 2013

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[email protected] 19.09.2010 14:47 ARC BLACK YELLOW MAGENTA CYAN [email protected] 19.09.2010 15:39 ARC BLACK YELLOW MAGENTA CYAN

Fall 2013

October 2013


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October 2013


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36August 2013


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October 2013

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June 2013

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October 2013

40July 2013


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September 2013

August 2013 42


August 2013 43


44July 2013


45July 2013


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SAVELLI COVERAGE IN SOCIAL MEDIAINSTAGRAM

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SAVELLI COVERAGE IN SOCIAL MEDIATWITTER

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SAVELLI COVERAGE IN SOCIAL MEDIA

marketing report - 18th october 2013

Documents

savelli met morethan

haute couture week3celebrities

haute phones

savellis luxury android

paris couture week

harrods fine jewellery

lifestyle boutiques

journalistspr launch