marketing, recruitment, and admission of transfer students ... · marketing, recruitment, and...
TRANSCRIPT
![Page 1: Marketing, Recruitment, and Admission of Transfer Students ... · Marketing, Recruitment, and Admission of Transfer Students SEM Summit 2016 Mike Bluhm – Thompson Rivers University](https://reader036.vdocuments.mx/reader036/viewer/2022062609/60fd05b31d0a4273c94abcc5/html5/thumbnails/1.jpg)
Marketing, Recruitment, and Admission of Transfer
Students
SEM Summit 2016
Mike Bluhm – Thompson Rivers UniversityCarol Girling – Red River CollegeJeff Adams – University of Manitoba
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Session focus
A discussion on trends and best practices used when marketing to, recruiting, and admitting transfer students
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Your facilitators
• Mike Bluhm, Associate Vice-President Strategic Enrolment and University Registrar
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Your facilitators
• Carol Girling, Dean of Student Services and Registrar
![Page 5: Marketing, Recruitment, and Admission of Transfer Students ... · Marketing, Recruitment, and Admission of Transfer Students SEM Summit 2016 Mike Bluhm – Thompson Rivers University](https://reader036.vdocuments.mx/reader036/viewer/2022062609/60fd05b31d0a4273c94abcc5/html5/thumbnails/5.jpg)
Your facilitators
• Jeff Adams, Executive Director of Enrolment Services
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Framing the discussion: What do we mean by transfer students?• College to University
• University to College
• College to College
• University to university
• Domestic
• International
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![Page 8: Marketing, Recruitment, and Admission of Transfer Students ... · Marketing, Recruitment, and Admission of Transfer Students SEM Summit 2016 Mike Bluhm – Thompson Rivers University](https://reader036.vdocuments.mx/reader036/viewer/2022062609/60fd05b31d0a4273c94abcc5/html5/thumbnails/8.jpg)
Discussion topic #1: Marketing and Recruitment
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What recruitment tactics do you employ to attract transfer students?Some things to consider:
• Centralized vs. De-centralized?
• Do these tactics differ for those applying via a formalized agreement or pathway?
• How do you promote your institution to prospective transfer students outside of a pathway or articulation agreement?
• How active is your institution and/or province in the creation of formalized articulation agreements?
• What else??
![Page 10: Marketing, Recruitment, and Admission of Transfer Students ... · Marketing, Recruitment, and Admission of Transfer Students SEM Summit 2016 Mike Bluhm – Thompson Rivers University](https://reader036.vdocuments.mx/reader036/viewer/2022062609/60fd05b31d0a4273c94abcc5/html5/thumbnails/10.jpg)
Discussion topic #2: Admissions
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What agreements/tools/programs do you have in place to facilitate transfer?Some things to consider:
• Articulation agreements? Pathway agreements?
− Domestic vs international
• Do you have separate admission categories for transfer students being admitted as a result of agreements?
• Is there a formal approval process when creating these types of agreements?
• Formal agreements vs. general admission categories for transfer students… Which are more successful?
• What else??
![Page 12: Marketing, Recruitment, and Admission of Transfer Students ... · Marketing, Recruitment, and Admission of Transfer Students SEM Summit 2016 Mike Bluhm – Thompson Rivers University](https://reader036.vdocuments.mx/reader036/viewer/2022062609/60fd05b31d0a4273c94abcc5/html5/thumbnails/12.jpg)
Discussion topic #3: Infrastructure and Policies
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What infrastructure and policies are required to support transfer/student mobility?
Some things to consider:
• Staffing?
− Who assesses transfer credit?
• Institutional policies?
− Do you grant specified and unspecified credits− Are transfer credits included with admission offers?
• What other supports do you require?
− IST support?
• What else??
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Discussion topic #4: Collaboration
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How important is collaboration in facilitating student transfer?
Some things to consider:
• The role of government?
• Provincial articulation committees?
• Provincial transfer credit databases?
• What else??
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Closing Remarks
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Discussion Topic #1 – Marketing & Recruitment
What recruitment tactics do you employ to attract transfer students?
Some things to consider:• Centralized vs. De‐centralized?• Do these tactics differ for those applying via a formalized
agreement or pathway?• How do you promote your institution to prospective
transfer students outside of a pathway or articulation agreement?
• How active is your institution and/or province in the creation of formalized articulation agreements?
• What else??
Discussion Topic #2 –Admissions
What agreements/tools/programs do you have in place to facilitate transfer?
Some things to consider:• Articulation agreements? Pathway agreements?
− Domestic vs international• Do you have separate admission categories for transfer
students being admitted as a result of agreements?• Is there a formal approval process when creating these
types of agreements?• Formal agreements vs. general admission categories for
transfer students… Which are more successful?• What else??
Discussion Topic #3 – Infrastructure & Policies
What infrastructure and policies are required to support transfer/student mobility?
Some things to consider:• Staffing?
− Who assesses transfer credit?• Institutional policies?
− Do you grant specified and unspecified credits− Are transfer credits included with admission offers?
• What other supports do you require?− IST support?
• What else??
Discussion Topic #4 – Collaboration
How important is collaboration in facilitating student transfer?
Some things to consider:• The role of government?• Provincial articulation committees?• Provincial transfer credit databases?• What else??
![Page 18: Marketing, Recruitment, and Admission of Transfer Students ... · Marketing, Recruitment, and Admission of Transfer Students SEM Summit 2016 Mike Bluhm – Thompson Rivers University](https://reader036.vdocuments.mx/reader036/viewer/2022062609/60fd05b31d0a4273c94abcc5/html5/thumbnails/18.jpg)
Feedback/The Answers to the Questions
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Marketing and Recruitment: What recruitment tactics do you employ to attract transfer students?
Area of improvement
• Actively recruiting transfers & use if PLAR
• Experts in market early = certainty for students
Best practices
• Vision + Collaboration + Data = Opportunity
• Promote articulation agreements for high school students
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Admissions: What agreements/tools/programs do you have in place to facilitate transfer?
Area of improvement
• One size fits all
• Online database
Best practices
• 2+2/block transfer articulation
• Build in financial costs to transfer
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Infrastructure and Policies: What infrastructure and policies are required to support transfer/student mobility?Area of improvement
• Proactive development of policies
• Timeliness
Best practices
• Respectful, collaborative trust
• Transparent transfer credit database
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Collaboration with Provincial government: How important is collaboration in facilitating student transfer?Area of improvement
• Data = Type + Quality + Quantity
• Speaking common language
Best practices
• Articulation committees with never-ending conversations
• CATs as facilitators and keepers of benchmarks