marketing quiz final

8/8/2019 Marketing Quiz Final

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Service Marketing

QUIZ



Question«

The alternative to price competition in services marketing

is to develop a _____

o Fighting brand

o Lower-cost approach

o Differentiated offer, delivery, or image

o Better and faster delivery system



Question«

Lexmark sells printers. It also provides a customer hotline

to help customers with problems such as the printer not

printing properly. This is an example of a ____.

o Pure tangible good

o Tangible good with accompanying service

o Major service with accompanying minor goods and Services

o None of the above



Question«

For a small fee, Mary will go to your home and feed

your cat while you are on vacation. She also will water

your plants and bring in the mail. The type of service she

provides is an example of a ____.

o Pure tangible good

o Tangible good with accompanying services

o Hybrid

o Pure service



Question«

The fact that services are typically produced and

consumed simultaneously is an example of which service

characteristic?

o Intangibility

o Perishability

o Variability

o Inseparability



Question«

In addition to the traditional four Ps of marketing, service

providers must pay attention to three more Ps suggested

by Boomer and Bitner. They are: ______

o People, privacy, and process

o Physical evidence, privacy, and process

o People, physical evidence, and process

o People, physical evidence, and privacy



Question«

_____ describes the normal work done by a company to

prepare, price, distribute, and promote a service to

customers.

o Interactive marketing

o Internal marketing

o TQM

o External marketing



Question«

_____ describes the work done by a company to train and

motivate its employees to serve customers well.

o Internal marketing

o External marketing

o Relationship marketing

o Interactive marketing



Question«

Charles Schwab, the nation's largest discount brokerage

house, uses the Internet to deliver both high-tech and

high-touch services to its clients. This is an example of

____

o External Marketing

o Consultive Marketing

o Interactive Marketing

o Internal Marketing



Question«

Because services are generally high in ____, a buyer

normally finds them hard to evaluate, even after

consumption.

o Search qualities

o Mystic qualities

o Credence qualities

o Differentiation



Question«

For a day care provider, the primary service package

includes ______.

o Feeding the children

o Swimming lessons

o Taking sick children to their pediatrician

o Art lessons



Question«

Which of the following is not one of the commonly usedapproaches to improving service productivity?

o Have service providers work more skillfully

o Increase the quantity of service by surrendering some value

o Industrialize the service by adding equipment and

standardizing production

o Design a less effective service



Question«

All of the following except one are identified as major trends in customer service. Which is the

exception?

o Customers are pressing for service unbundling

o Extended warranties may diminish in importance

o Rapid increase in customer service choices

o Customers are starting to attach less importance to customer

service



Question«

To provide the best support, a manufacturer must ______.

o Understand his customers' needs

o Understand his products' benefits

o Identify and prioritize the services that his customers valuemost

o Provide the same type of customer service that his major

competitor does.



Questions with 50:50 Option

50:50



Question.«

Which is not the characteristic of Services?

A. Variability B. Inseparability

C. Perishability D. Homogeneity

50:50



Question«

Which is not the component of a service?

A. Service Availability B. Physical product

C. Service environment D. Service Delivery

50:50



Question .«

Correct order of stages of Consumer-decision process?

50:50

1) Information search

2) Pre-purchase evaluation

3) Post purchase Evaluation

4) Need recognition

5) Consumption

6) Purchase

7) Divestment

A. 4-1-2-6-3-5-7

C. 4-1-2-6-5-2-7 D. 4-2-1-3-5-6-7

B. 4-1-2-6-5-3-7



Question .«

What are the Factors affecting a purchase decision

process?

50:50

A. Only C

D. Degree of InvolvementC. Consumer Mood

B. C & D both.



Question .«

Which is not type of decision-making behavior of consumers?

A. Complex Buying B. Dissonance reducing buying

C. Habitual Buying D. Forced Buying

50:50



Question .«

Describes the normal work done by a company to

prepare, price, distribute, and promote a service to

customers.

A. Interactive Marketing B. Internal Marketing

C. TQM D. External Marketing

50:50



Question .«

Which is the most easy to use and common approach to

pricing a product or service?

A. Market-based pricing B. Competition-based pricing

C. Cost-based pricing D. None of the above.

50:50



Question .«

Describes the work done by a company to train and

motivate its employees to serve customers well.

A. Interactive Marketing B. External Marketing

C. Relationship Marketing D. Internal Marketing

50:50



Dr. Eric Schmidt

Question«.

CEO of ???



Carleton Fiorina

Question«.

CEO of ???



CEO of

Hewlett Packard

(HP)

Answer«

Carleton Fiorina



RobertA. Iger

Question«.

CEO of ???



President & CEO of

Walt Disney

Company

Answer«

RobertA. Iger



Question«.

CEO of ???



CEO of

Bharti Group

Answer«

Sunil Mittal



K.V. Kamath

Question«.

CEO of ???



M.D & CEO of

ICICI Bank

Answer«

K.V. Kamath



Question«.

CEO of ???

Dan Carp



CEO of

Eastman Kodak

Company

Answer«

Dan Carp



Question«.

CEO of ???



CEO of

ITC

Answer«

Y.C Deveshwar



Question«.

CEO of ???

Shantanu Narayan



CEO of

Adobe

Answer«



Question«.

µMoving India Forward ¶

is Punchline of««

³Air India´



Question«.

µGood People to bank with¶

is Punchline of««

³Union Bank of India´



Question«.

µW e make importing smooth¶

is Punchline of««

³DHL´



Question«.

µ W e are building a new technology company ¶

is Punchline of

³Lenovo´



Question«.

µT he most friendly Airline¶

is Punchline of

³Austrian Airline´



Question«.

µY our dream our commitment ¶

is Punchline of

³Birla Sun Life´



Question«.

µ W hat¶s stopping you? ¶

is Punchline of

³Business World´



Question«.

µ A tradition of trust ¶

is Punchline of

³Allahabad Bank´



Question«.

µBeyond the obvious¶

is Punchline of

³TCS´



Question«.

µBuild a better life around us¶

is a Punchline of

³Central Bank Of India´



Question«.

µH igh Performance. Delivered ¶

is Punchline of

³Accenture´



Question«.

µW e Live to Deliver ¶

is Punchline of

³Fedex´



Question«.

µY our Potential Our Passion¶

is Punchline of

³Microsoft´



Question«.

µBe the first to know ¶

is Punchline of

³CNN´



Question«.

µT he name you can bank upon¶

is Punchline of

³Punjab National Bank´



Question«.

µBanking for customer Relationship¶

is Punchline of

³Bank of Baroda´



Traditionally known as a strongTraditionally known as a strong

diamond financing bank , thisdiamond financing bank , this

ranks among the top 10 banks inranks among the top 10 banks in

the world in size and strength.the world in size and strength.

Identify««..Identify««..

Question«Question«



Can you identify the brand withCan you identify the brand with

which this is associated?which this is associated?

Also say its full name« Also say its full name«




This organization was originallyThis organization was originally

incorporated to serve three citiesincorporated to serve three cities

in Texas on March 15,1967 byin Texas on March 15,1967 by

Rollin King and Herb Kelleher.Rollin King and Herb Kelleher.

Identify««Identify««




The portal claims to be theThe portal claims to be the

largest gaming portal in India.largest gaming portal in India.

Identify the logo and by whomIdentify the logo and by whom

was it launched««.was it launched««.




This was founded on January 6,This was founded on January 6,

1926 in Berlin, following a merger 1926 in Berlin, following a merger

between "Deutsche Aero Lloyd³between "Deutsche Aero Lloyd³

(DAL) and "Junkers Luftverkehr".(DAL) and "Junkers Luftverkehr".

Identify«Identify«




This service was introduced inThis service was introduced in

1991 to cater the everlasting1991 to cater the everlasting

growing demand for packing &growing demand for packing &moving of house hold goods &moving of house hold goods &

industrial packing. It is a uniqueindustrial packing. It is a unique

concept of "Closed Containers³.concept of "Closed Containers³.

Identify«..Identify«..




This was the first of the newThis was the first of the new

private banks to have begunprivate banks to have begun

operations in 1994, after theoperations in 1994, after the

Government of India allowedGovernment of India allowed

new private banks to benew private banks to beestablished. This was chosen asestablished. This was chosen as

BestBest BankBank for the year 2007 byfor the year 2007 by

Business IndiaBusiness India.

IdentifyIdentify..




This is a global chain of is aThis is a global chain of is a

global hamburger fast foodglobal hamburger fast food

restaurants.restaurants.

The famous slogan of this isThe famous slogan of this is

³Have It Your Way³Have It Your Way´

Identify«««Identify«««




ThisThis is the biggest forum for theis the biggest forum for the

MBA Junta in India, and their MBA Junta in India, and their

forums have provided an infiniteforums have provided an infinite

amount of information resultingamount of information resulting

in over 10 million pagein over 10 million page

Identify««.Identify««.




This was established in 1994, isThis was established in 1994, is

the country's only branded chainthe country's only branded chain

of retail flower shops and anof retail flower shops and an

online flower store providing oneonline flower store providing one

stop solutions for everybody'sstop solutions for everybody's

floral needsfloral needs.

Identify«Identify«




This organization was set up inThis organization was set up in

1945. Primarily an edible oil1945. Primarily an edible oil

factory, the chief products werefactory, the chief products wereSunflower Vanaspati and 787Sunflower Vanaspati and 787

laundry soap.laundry soap.

What is it? Also say the full form.What is it? Also say the full form.




This is notThis is not

-- a soapboxa soapbox

--a battlegrounda battleground--a vehicle for propagandaa vehicle for propaganda

-memorial sitememorial site

--directory .directory .

What is it. Identify«««What is it. Identify«««




This is a symbol of an institutionThis is a symbol of an institution

that offers Offering range of that offers Offering range of

services like home loans,services like home loans,

housing loans and home loans inhousing loans and home loans in

India.India.

Identify it..Identify it..




This is the largest provider of This is the largest provider of

both local and long distanceboth local and long distance

telephone services, wirelesstelephone services, wireless

service, and DSL Internetservice, and DSL Internet

access in the United States.access in the United States.

Formerly known asFormerly known as SBC SBC

Communications, Inc.Communications, Inc., the, the

company has now shed itscompany has now shed its

name.name.

Identify««««Identify««««




This is a partnership betweenThis is a partnership between

one of India's leading multione of India's leading multi

business corporations and abusiness corporations and a

Fortune 100 company. The paidFortune 100 company. The paid

up capital of the Joint Venture isup capital of the Joint Venture isRs. 250 crores and the CEO andRs. 250 crores and the CEO and

Managing Director of theManaging Director of the

company is Mr. Anuroop 'Tonyµcompany is Mr. Anuroop 'Tonyµ

Singh.Singh.

Identify«.Identify«.




It is the world's largest financialIt is the world's largest financial

group in terms of marketgroup in terms of market

capitalization.capitalization.

Rated as the third largestRated as the third largest

company by Forbes2000.company by Forbes2000.

Founded by Thomas SutherlandFounded by Thomas Sutherland.

Identify«.Identify«.


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