marketing & purchasing print, office and viscom
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Marketing & Purchasing Print, Office and Viscom. Marcus Gillioen Marketing & Purchasing Director. Marketing & Purchasing what do we do ?. Prepare & implement Marketing & Purchasing plans in order to increase the bottom line & reduce the cost base: - PowerPoint PPT PresentationTRANSCRIPT
Marketing & Purchasing
Print, Office and Viscom
Marcus GillioenMarketing & Purchasing
Director
Marketing & Purchasing what do we do ?...
Prepare & implement Marketing & Purchasing plans in order to increase the bottom line & reduce the cost base:
− Supplier and product optimisation generating better margins(front & back)
− Product management & promotion
− Develop e-Business (customer & supplier)
− Supply chain project implementation
Marketing & Purchasing process…
M&P Committee meeting every 6 weeks between Central team and Regional M&P Directors
Propose strategic direction to the Management Board
Define and implement plans for the decisions taken at Management Board
Monitor & follow KPIs − Ratio of strategic suppliers / back margin rate / e-
commerce rate (customer & supplier) / items reduction / supply chain project income / headcount evolution / marketing expenditure ratio /…
Transversal IPO process
Regional Marketing & Purchasing Directors
UK & Ireland
Andy Christian
Regional Marketing & Purchasing Directors
France & Switzerland
Hanspeter Ischi
Bertrand Senlis
Regional Marketing & Purchasing Directors
Benelux
Chantale De Bruyn
Regional Marketing & Purchasing Directors
Nordic Region
Steen Murmann
Regional Marketing & Purchasing Directors
Stefan Baumeister
BCEE Region (1):Germany, Austria and Slovenia
Regional Marketing & Purchasing Directors
BCEE Region (2):Baltics, Russia and Ukraine
Enn Kukk
Regional Marketing & Purchasing Directors
Alina Adamkiewicz-Krajewska
CSEE Region: Poland, Slovakia, Czech Republic, Hungary, Romania, Bulgaria and Turkey
Regional Marketing & Purchasing Directors
Juan Domingo Merino
Spain & Portugal
Regional Marketing & Purchasing Directors
South America: Luis Antonio Baeza
South Africa: David James
Asia (Image Paper JV with AW): Will Boon
Regional Marketing & Purchasing Directors
Central Marketing
Nicolas MalpieceJudith Davis
Joël ToremansLiz Wilks
Richard Champion
Central Purchasing
Jan Berbee
Pascal CussetDominique Assouline
Mike Whitehead
François-Régis Arhanchiague
Marketing & Purchasing Priorities 2008 Financial conditions
− Capture IPO synergies in Marketing & Purchasing− Leverage conditions between Antalis and Map group-wide− Benchmarking− Optimise % rate of purchases from strategic suppliers
Supply Chain− Continue rollout of Libra forecasting tool (including Map
companies)− Increase level of e-trading with our strategic suppliers
Supplier management− Manage the cooperation with key strategic suppliers: UPM, gPS,
IP, Mondi, Sappi, Stora Enso, MacTac, …− Manage the "special" relationship with ArjoWiggins− M-real Supply Agreement
M-real Supply Agreement
Coated additional volume (kt)
Office Papers additional volume− Grow DataCopy and Evolve by 20kt in 2008 and by further 20kt in 2009
− Split ⅔ DataCopy and ⅓ Evolve
France
UK
Germany
TOTAL
2008 2009 2010
20
15
6
40
25
20
15
60
30
25
25
80
Marketing & Purchasing Priorities 2008
Product Management− Redefine Product & Brand offer
Environmental strategy − Product offer and information support
− Developing towards Corporate sustainability approach
2007 YEE Antalis€k
Products: Paper, board, plastics, self adhesive products, laminates, films, fabrics…
Supply structure: >100 suppliers
Visual Communication
65,000
16,000
30,000
7,500
0
20,000
40,000
60,000
80,000
100,000
Turnover Gross Margin
Map
VisCom - Next steps
Business analysis
Where are we Today ?
Quick winsRationalise, payment terms; service fees…
Define, agree and implement Strategy 2008-
2012
VisCom in action…
Customers: Printers (offset, screen, digital), sign makers, display makers, exhibition, advertising companies, photo labs, corporate end users, government…
VisCom in action…