marketing proposal - michele milic

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YOUR MARKETING PROPOSAL PRESENTED BY: OUR FOR SALE MICHELE MILIC 702.419.5359

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Page 1: Marketing Proposal - Michele Milic

YOUR MARKETING PROPOSAL

PRESENTED BY:

OUR

FOR SALEMICHELE MILIC 702.419.5359

Page 2: Marketing Proposal - Michele Milic

PREPARED FOR:

PRESENTED BY:

PREPARED BY:

FUTURE SELLERS123 Dream Street

Las Vegas, Nevada

MICHELE MILIC

FOR SALEMICHELE MILIC 702.419.5359

Page 3: Marketing Proposal - Michele Milic

PRESENTED BY:

UNDERSTANDING YOUR WANTS, NEEDS & EXPECTATIONS

WHAT YOU CAN EXPECT FROM ME

IDENTIFYING WHAT IS IMPORTANT TO YOU

APPRECIATING YOUR PROPERTY

YOUR NEEDS COME FIRST

1

Page 4: Marketing Proposal - Michele Milic

WHY REALTY ONE GROUP?

Our Team of Professionals

Marketing Strategies

Let’s Get Started

PRESENTED BY:

Page 5: Marketing Proposal - Michele Milic

ABOUT US

PRESENTED BY:

WHY REALTY ONE GROUP?

FOUNDED INLAS VEGAS, NV

2005

89,000+

TOTAL TRANSACTIONSAS OF 2014

IN THE NATIONFOR SALES

VOLUME

#7

OFFICES

50+

AGENTS

5,000+

EXPONENTIAL

GROWTH

INDEPENDENTBROKERAGE

IN THE NATION

5thLARGEST

GROSS INCOMEAS OF 2014

IN THE NATIONFOR CLOSED

TRANSACTIONS

#6BROKERAGE IN NV

FASTEST GROWING IN CAFASTEST GROWING IN AZ

#1

DEBT FREE

100%

$19+BILLION

Page 6: Marketing Proposal - Michele Milic

SIGNIFICANT MARKET SHARE

#1 IN NEVADA

IN SALES, SIZE AND VOLUME

#2 IN ARIZONAUP 3 SPOTS SINCE LAST

YEAR

#2IN ORANGE

COUNTYIN JUST 3

YEARS

25,101 CLOSED TRANSACTIONS AND

SALES IN 2013$7.2 BILLION

PRESENTED BY:

5000

4500

4000

3500

3000

2500

2000

1500

1000

500

250

0

2005 2006 2007 2008 2009 2010 2011 2012

$2.7B

$2.2B

$1.6B$1.0B

$42M

$20M

$10M

SALES VOLUMENUMBER OF AGENTS

2013YEAR

$7.2B

5000+$4.9B

250

AG

ENTS

750

1500

20002200

4000+

2600

WHY REALTY ONE GROUP?

3300

Page 7: Marketing Proposal - Michele Milic

PRESENTED BY:

List $ Sell $

10,000

9,000

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0

# U

NIT

S

MARKET SHARE TOTALSTotal # Units (By Broker)

Realty ONEGroup Inc.

Prudential Americana

Group

ColdwellBankerPremier

Simply Vegas

Realty Executives of Nevada

Elite Realty

Keller Williams Market Place

RE/MAXBenchmark

Realty

RE/MAXAdvantage

NON-MLSOffice

Mkt

8.5

8%

Mkt

3.6

2%

Mkt

2.1

9%

Mkt

2.0

5%

Mkt

1.9

0%

Mkt

1.8

4%

Mkt

1.5

8%

Mkt

1.3

6%

Mkt

1.3

2%

Mkt

11.

28%

Data provided by: Broker Metrics

SIGNIFICANT MARKET SHARE

WHY REALTY ONE GROUP?

Page 8: Marketing Proposal - Michele Milic

PRESENTED BY:

SIGNIFICANT MARKET SHARE

WHY REALTY ONE GROUP?$

IN M

ILLI

ON

S

MARKET SHARE TOTALSTotal $ Volume (By Broker)

Data provided by: Broker Metrics

2,100

2,000

1,900

1,800

1,700

1,600

1,500

1,400

1,300

1,200

1,100

1,000

900

800

700

600

500

400

300

200

100

0Prudential Americana

Group

Mkt

11.

89%

ColdwellBankerPremier

Mkt

3.6

8%

Simply Vegas

Mkt

3.0

3%

Realty Executives of Nevada

Mkt

2.2

2%

Elite Realty

Mkt

1.7

4%Keller

Williams Market Place

Mkt

1.7

1%

RE/MAXBenchmark

Realty

Mkt

1.5

7%

RE/MAXAdvantage

Mkt

1.4

9%

NON-MLSOffice

Mkt

1.3

1%

Realty ONEGroup Inc.

Mkt

11.

28%

List $ Sell $

Page 9: Marketing Proposal - Michele Milic

PRESENTED BY:

SIGNIFICANT MARKET SHARE

WHY REALTY ONE GROUP?

RANK FIRM CLOSED UNITS CLOSED VOLUME MARKET SHARE %

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

REALTY ONE GROUP

Prudential American Group

Coldwell Banker Premier

Simply Vegas

Realty Executives Of Nevada

Elite Realty

Keller Williams Market Place

RE/MAX Benchmark Realty

RE/MAX Advantage

NON-MLS Office

Keller Williams Realty Las Vegas

Motion Properties

Wardley Real Estate

Windermere Prestige Properties

Resolution Realty

Keller Williams Realty Southwest

Keller Williams Southern Nevada

RE/MAX Central

Encore Realty Group

Gavish Real Estate

9,168

6,970

2,938

1,783

1,668

1,540

1,498

1,286

1,104

1,070

967

890

828

803

796

789

785

661

653

609

$1,820,964,588

$1,632,729,725

$588,980,865

$485,062,767

$355,147,235

$272,968,120

$251,354,056

$238,495,616

$209,123,535

$278,304,683

$200,825,828

$140,707,763

$146,371,407

$171,063,220

$115,498,573

$147,473,162

$163,830,946

$129,610,099

$116,623,461

$104,528,171

11.28%

8.58%

3.62%

2.19%

2.05%

1.90%

1.84%

1.58%

1.36%

1.32%

1.19%

1.10%

1.02%

0.99%

0.98%

0.97%

0.97%

0.81%

0.80%

0.75%

Data provided by: Broker Metrics

Page 10: Marketing Proposal - Michele Milic

IS ONE OF THE FASTEST GROWING

REALTY ONE GROUP

COMPANIES IN AMERICA5 CONSECUTIVE YEARS 2009 - 2013

PRESENTED BY:

Page 11: Marketing Proposal - Michele Milic

REALTY ONE GROUP IS CONTINUOUSLY

RECOGNIZED BY

LOCAL & NATIONAL

MEDIA

MEDIA EXPOSURE

PRESENTED BY:

WHY REALTY ONE GROUP?

Page 12: Marketing Proposal - Michele Milic

Why Realty ONE Group?

OUR TEAM OF PROFESSIONALS

Marketing Strategies

Let’s Get Started

PRESENTED BY:

OUR TEAM OF

PROFESSIONALS

Page 13: Marketing Proposal - Michele Milic

PRESENTED BY:

COORDINATION IS KEY

ON AVERAGE, 25+ PEOPLE ARE INVOLVED WITH A REAL ESTATE TRANSACTION

OUR TEAM OF PROFESSIONALS

SIGN COMPANYINSTALLER

COMPLIANCEOFFICER

SELLINGAGENT’SBROKER

SELLINGAGENT

VIDEOGRAPHER

LISTINGAGENT’SBROKER

BUYER

SELLER

TRANSACTIONCOORDINATOR

MORTGAGEPROCESSOR

REAL ESTATEATTORNEY

APPRAISER

MORTGAGELOAN

UNDERWITTER

TITLE INSURANCECOMPANY

PROCESSOR

MORTGAGELOAN

OFFICER

ESCROWPROCESSOR

HOMEWARRANTYINSURANCE

AGENT

PRIVATEHOME

INSPECTOR

PESTCONTROL/

TERMITEINSPECTOR

SPECIALTYINSPECTOR

LICENSED &BONDED

CONTRACTORS

NOTARY

UTILIT COMPANY

REP.

MOVERS

COUNTYRECORDER

ESCROW/CLOSINGOFFICER

TITLEINSURANCE

OFFICER

INSURANCEAGENTS

LISTING AGENT

PHOTOGRAPHER

Page 14: Marketing Proposal - Michele Milic

Personal CommitmentProfessional DesignationsExperienceQualifications

PRESENTED BY:

OUR TEAM OF PROFESSIONALS

MEET MICHELE MILIC

MICHELE MILIC

Market Knowledge 17 Years Veteran CDPE Clients First

Expert Negotiator Residential Expert SFR Strong Work Ethic

Transaction Flow Distressed Cases Understanding and ListeningABR

Page 15: Marketing Proposal - Michele Milic

PRESENTED BY:

CLIENT TESTIMONIALS

OUR TEAM OF PROFESSIONALS

My wife and I were really impressed with Michele Milic and her Real Estate Team! Michele has gone above and beyond to assist us in finding the right house and walked us through every stage of the closing process making it stress free! Michele was always there to answer our questions! We highly recommend Michele and her team to anyone looking to buy or sell a home!

Michele, you are a real professional. This whole experience can easily be quite stressful and you walked us through each step of selling our home, believing in us, our personal plans for a new home and all the business details in between. Your knowledge in this field is impressive and your patience is commendable. Thank you Michele. It was our pleasure working with you. You were constantly there for us.

Thank you, thank you, thank you, for your warm, personal and professional manner in which you took care of the sale of my home in just 10 days! You were always available to answer my calls and handled all concerns to alleviate my worries. Awesome job to you and the great team you work with.

Jeff and Theresa L.Anthem, Henderson

Michael and Kristin T.Mountains Edge, Las Vegas

Maryalice D.Seven Hills, Henderson

Page 16: Marketing Proposal - Michele Milic

Why Realty ONE Group?

Our Team of Professionals

MARKETING STRATEGIES

Let’s Get Started

MARKETINGSTRATEGIES

PRESENTED BY:

Page 17: Marketing Proposal - Michele Milic

OUR MARKETING OBJECTIVE

TO SELL YOUR PROPERTY FOR THE MOST AMOUNT OF MONEY IN THE LEAST AMOUNT OF TIME

MARKETING STRATEGIES

PRESENTED BY:

Page 18: Marketing Proposal - Michele Milic

Generate Buyer

Activity

STRAT·E·GYPlan of action designated to

achieve a particular goal.

6 STEPS TO SUCCESS

How buyers find

homes

SuperiorService

Generate REALTOR®

Interest

IndustryStandardMarketing

MaximizeOnline

Exposure

PRESENTED BY:

ConditionThe Property

To Sell

1

2

34

5

6

MARKETING STRATEGIES

Page 19: Marketing Proposal - Michele Milic

Valuation

Preparing your house for showing

Potential enhancements

Staging options

PRESENTED BY:

CONDITION THE PROPERTY TO SELL

MARKETING STRATEGIES1

Page 20: Marketing Proposal - Michele Milic

HOW BUYERS FIND HOMES

MARKETING STRATEGIES2

FRIEND, RELATIVE OR NEIGHBOR

HOME BUILDER OR THEIR AGENT

DIRECTLY FROM SELLERS

HOME BOOK OR MAGAZINE

OTHER

PRINT NEWSPAPER ADVERTISEMENT

6

5

2

2

*

--

6

5

2

2

*

--

6

5

2

2

*

--

6

5

2

1

*

--

2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

*Less than 1 percent

85% OF HOME BUYERS COME FROM THESE 3 SOURCES

2013 NAR PROFILE

OF HOME BUYERS

AND SELLERS

PRESENTED BY:

INTERNET

REAL ESTATE AGENT

YARD SIGN/OPEN HOUSE SIGN

8%

48

15

8

3

4

7

2

3

11%

41

16

7

7

4

7

1

6

15%

38

16

7

7

5

5

2

4

24%

36

15

7

7

3

5

1

--

24%

36

15

8

8

3

5

1

--

29%

34

14

8

8

3

3

1

--

32%

34

15

7

7

2

2

*

--

36%

36

12

37%

38

11

40%

35

11

42%

34

10

6

5

2

1

*

--

43%

33

9

Page 21: Marketing Proposal - Michele Milic

Multiple Listing Service

Network of Professionals Broker Open House

PRESENTED BY:

GENERATE REALTOR® INTEREST

MARKETING STRATEGIES3

Page 22: Marketing Proposal - Michele Milic

PRESENTED BY:

OUR LOCAL PRESENCE

MARKETING STRATEGIES3

G R E E N VA L L E Y

S O U T H W E S T

N O RT H W E S T

S U M M E R L I N

Page 23: Marketing Proposal - Michele Milic

PRESENTED BY:

50+ Offices

Realty ONE Group dominates every

market entered in under 3 years

Realty ONE Group exposes your

property to a network of 5000+

top producing agents.

OUR NATIONAL PRESENCE

MARKETING STRATEGIES3

Page 24: Marketing Proposal - Michele Milic

PRESENTED BY:

RELOCATION NETWORK

MARKETING STRATEGIES3

ADDITIONAL EXPOSURE FOR YOUR

PROPERTY THROUGH OUR NATIONAL

NETWORK OF PROFESSIONAL, PROVEN

REALTORS IN EVERY MARKET ACROSS

THE COUNTRY

Page 25: Marketing Proposal - Michele Milic

WE ADVERTISE YOUR PROPERTY WITH OUR COMPETITION

MARKETING STRATEGIES3

PRESENTED BY:

Page 26: Marketing Proposal - Michele Milic

Realty ONE Group Yard Sign

High Quality Photos

Video & Virtual Tour

Advanced Internet Exposure

PRESENTED BY:

FIRST STEPS

MARKETING STRATEGIES4

FOR SALEMICHELE MILIC 702.419.5359

Page 27: Marketing Proposal - Michele Milic

PRESENTED BY:

MAXIMIZE ONLINE EXPOSURE

MARKETING STRATEGIES5

Homes.comrealtor.com

where home happens

major home search sites classified sites800+50+

Page 28: Marketing Proposal - Michele Milic

31 MILLION UNIQUE ACTIVE HOMEBUYERS PER MONTH.

PROMINENT PLACEMENT IN SEARCH RESULTS = 3 – 5X MORE VIEWS.

WE FEATURE YOUR PROPERTY ON: TRULIA

PRESENTED BY:

YOUR PROPERTY FEATURED ON TRULIA

MARKETING STRATEGIES5

Page 29: Marketing Proposal - Michele Milic

12.5 MILLION UNIQUE VISITORS PER MONTH.

PROMINENT PLACEMENT IN SEARCH RESULTS AND LISTING DETAIL PAGES

PRESENTED BY:

WE FEATURE YOUR PROPERTY ON: HOMES.COM

MARKETING STRATEGIES5

YOUR PROPERTY FEATURED ON HOMES.COM

Page 30: Marketing Proposal - Michele Milic

YOUR OPEN HOUSE ONLINE

MARKETING STRATEGIES5

www.RealtyONEGroup.com

www.realtor.com www.openhouse.com

www.trulia.comwww.zillow.com

PRESENTED BY:

Page 31: Marketing Proposal - Michele Milic

PRESENTED BY:

0:00 AM

SHARE

SEARCH

CONTACT

I SHAREI market this app to my clients

and network of buyers

YOU SHAREDownload our app and

share it with your contacts

WE SHAREYour property is included

in every agent’s homesearch app across our network

OUR HOME SEARCH APP

MARKETING STRATEGIES5

Page 32: Marketing Proposal - Michele Milic

Ongoing & prompt communication

Design and implement marketing plan

Measure marketing results

Modify marketing and pricing strategy as needed

Review, present and negotiate offers and counteroffers

Coordinate the entire escrow and closing process

After-sale service and communication

SUPERIOR SERVICE

MARKETING STRATEGIES6

PRESENTED BY:

Page 33: Marketing Proposal - Michele Milic

Why Realty ONE Group?

Our Team of Professionals

Marketing Strategies

LET’S GET STARTED

LET’S GETSTARTED

PRESENTED BY:

Page 34: Marketing Proposal - Michele Milic

LET’S GET STARTEDPRICING YOUR HOME TO SELL

Location

Condition of Property

Supply & Demand

Economic Trends

Strategic Negotiations

PRESENTED BY:

FOR SALEMICHELE MILIC 702.419.5359

Page 35: Marketing Proposal - Michele Milic

HIGHER

LOWER

0 2 4 6 8 10 12 14

LISTINGPRICE

WEEKS ON THE MARKET

PRESENTED BY:

LET’S GET STARTEDINITIAL LIST PRICE IS CRITICAL

ASKING PRICE IN

RELATION TO

MARKET VALUE

-15%

-10%

+10%

+15%

90%

75%

30%

60%MARKET VALUE

10%

% OF POTENTIAL BUYERS

WHO WILL LOOK

AT PROPERTY

Page 36: Marketing Proposal - Michele Milic

Competitive Market Analysis

Determine List Price

Listing Agreement & Disclosure

Initiate the Market Plan

Install Electronic Lockbox

Install Realty ONE Group Yard Sign

PRESENTED BY:

LET’S GET STARTED

FOR SALEMICHELE MILIC 702.419.5359

Page 37: Marketing Proposal - Michele Milic

SOLD

PRESENTED BY:

MICHELEMILIC

[email protected]

702.419.5359

8395 W. Sunset Rd., Ste #190Las Vegas, NV 89113

FOR SALEMICHELE MILIC 702.419.5359