MARKETING PROJECT TOPICS

Marketing Project Report on Consumer Perception and Buying Behaviour towards

Washing Machines/Refreigrators

Marketing Project Report on Consumer preference of Chocolate Brands

Marketing Project Report on Impact of Packaging on Retailers and Consumers Buying

Decision

Marketing Project Report on Effect of Branding on Consumers of FMCG Products and

Durable Goods

Marketing Project Report on Analysis of Service Quality of Indian Airlines Ltd.

Marketing Project Report on Business Process Outsourcing - Implementation Issues

Marketing Project Report on Factors Affecting on Retail Price Strategy

Marketing Project Report on Influence of Advertisement on Food Habits of Childrens

Marketing Project Report on Comparative Study of Marketing Strategies of Airtel and

Idea

MBA Marketing Project Report on Consumers Awareness and Perception about Credit

Cards of PNB Delhi.

Marketing Project Report on Retail Outlets of Reliance Retail Industry

Marketing Project Report on Consumers Loyalty Programs in Stores in Gurgaon

Marketing Project Report on Consumers and Retailers Perception about Microtek

Products

Marketing Project Report on Retail Marketing in India - A View of Shopping Malls

Marketing Project Report on Developing a Handy Vacuum Cleaner Potential Market of

Philips India Ltd.

Marketing Project Report on To Study the Consumer Preferences towards Soaps

Market

Marketing Project Report on Study of Shoes Market with special reference to Liberty

Footwears

Project Report on Dealers and Consumer Survey Marketing of Pharmaceutical Industry

MBA Marketing Project Report on Effectiveness of Personal Selling in Business to

Business and Personal Selling Techniques

MBA Marketing Project Report on Media Effects on Consumers Buying Behaviour of

Suiting

Project Topics and Research Areas in Marketing

1. A Study on the Impact of Online Advertisements

2. Effect of Strategic Orientation on Market Performance of Hotels

3. Students Behaviour towards Advertisements

4. Impact of Product Line Extension

5. An Analysis of Television Advertising and Usage of Celebrity Endorsers: A Content Analysis

Approach

6. Segmental Variations in Fish Consumption Behaviour

7. A Study on effects of Consumer Behaviour on Packaging

8. A Study on Customer Preferences for Milk Products

9. Impact of Brand Equity on Life Insurance Industry

10.A Study on Role of Children in the Family Decision Making

11.Analysis of the relationship between Brand Loyalty and Market Share

Project Topics and Research Areas in Marketing [More topics]

1. Market Segment Identification Studies

2. Target Market Identification Studies

3. Positioning Studies

4. Brand Image Studies

5. Brand Preference Studies

6. Brand Loyalty Studies

7. Brand Equity Studies

8. Brand Health Monitoring Studies

9. Business Development Analysis

10. Below the line Activity studies

11. New Product Development Research

12. Concept Testing

13. Creative Development Research

14. Customer Relationship Management (CRM) Studies

15. Consumer Preference Studies

16. Consumer Perception Studies

17. Product Mix and Product Profile Studies

18. Product Launching Studies

19. Developing Sales Strategies

20. Brand Revitalization Studies

21. E-Marketing Studies

22. Distribution Channel Selection Studies

23. Measurement of Distribution Effectiveness

24. Advertising Media Selection Studies

25. Advertisement Copy Testing Studies

26. Ad Tracking

27. Media Mix Selection Studies

28. Measurement of Advertising Effectiveness

29. Study on Promotional Techniques opted

30. Price Perception Studies

31. Sales Forecasting Studies

32. Sales Analysis Studies

33. Measurement of Sales Potential

34. Gap Analysis

35. SERVQUAL Measurement Studies

36. Demand Estimation Studies

37. Customer Satisfaction Studies

38. Dealer Satisfaction Studies

39. Designing Distribution Strategies

40. Customer Attitude Studies

41. Purchase Habits/ Behaviour Studies

42. Post Purchase Behaviour Studies

43. Competition Analysis

44. Comparative Study on Services Offered

45. In-Shop Observation Studies

46. Pack Testing

47. Estimation of Market Potential

48. Market Development Studies

49. Consumer Profiling Studies

50. Radio Listenership Studies

51. Television Viewership Studies

52. Radio Listening Habit Studies

53. Television Viewing Habit Studies

54. E-Bill Penetration

55. Evaluation of Customer Centricity

56. Customer Mapping

57. Re-Feel market Analysis

58. Internal Marketing

59. Internal Vs External Marketing – A Comparison

60. Retail Sales Management

61. Visual Merchanndising

62. Loyalaty Performance

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