marketing program report and update on aos in mobile marketing and social media
TRANSCRIPT
Marketing Program Report / Update on
AOS in Mobile Marketing and Social Media
School of Business and ManagementDepartment of Marketing and
Management
Dr. Mary Beth McCabeLead Faculty, Marketing
National [email protected]
858 488-2867
Where are our NU Graduates now?
Why NU?
Program Description
5 courses Mobile Marketing 2 courses
Social Media 2 courses
Capstone: Create a Mobile/Social Marketing Plan for a real company
All online courses for now No pre-requisites
Course Details
Mobile Marketing: Strategy of developing
advertising, applications, websites
Consumer interaction with devices + laws, ethics for business
Cases in Mobile Marketing
QR codes, Location-based, privacy, spam
Social Media: Practical business
applications for using Listening to customers
and customer service Global social media Integrating with offline
marketing Practice using Social
Media, Linkedin, Facebook, Snapchat, Instagram
Jobs : All organizations seeking marketing skills
Social Media Integration Producer Social Media Marketing Manager Community Manager Social Media Consultant Mobile Marketing Sales Customer Service CRM Specialist Analysts Entrepreneurs
Jobs available example:
Provide budget and other details
Post your gig and artists come to you
Chat, listen, and check reviews
Confirm the gig with a tap
‘Post a Gig’ Revolutionizes the Process of Booking Live Music
Sample jobs on Linkedin
Job board for the American Marketing Association
Students learn Social Media Facebook (easiest)Linkedin(most professional)Twitter(real time)Blogs(more depth)YouTube (#2 search engine)Yelp! (reputation management)Instagram (photos)SnapChat (videos)
Website/Blog for our program…MobileMarketingSocialMedia.com
Other schools with similar programs (we were ahead)
San Diego State University Extension Southern New Hampshire University (MBA in
Social Media) USC, Masters in Digital Social Media Univ. of Colorado, Denver University of San Francisco Extension UC Irvine, UCLA and Berkeley Extensions Rutgers University Extension (Mini-MBA in
Mobile) Full Sail University Cornell University Extension
Pokemon Go is Mobile Marketing and Social Media
