marketing & product management saturdays

11

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A case study following marketing and promotion of The Saturdays (my favs!)

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Page 1: Marketing & Product Management   Saturdays
Page 2: Marketing & Product Management   Saturdays
Page 4: Marketing & Product Management   Saturdays
Page 5: Marketing & Product Management   Saturdays

Jingle Bell Ball – Capital FM

Page 7: Marketing & Product Management   Saturdays

15th December 2008

Page 8: Marketing & Product Management   Saturdays

Friday 9th January – Loose Women

Thursday 15th January – The Alan Titchmarsh Show.

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PR.

Page 11: Marketing & Product Management   Saturdays

Produce a detailed PR and Marketing strategy for…

• Snoutwarbler

• Billy Steel

• Sierra Seville

• Lushuxxx

• The jilts

Consider:

All available media outlets, including viral advertising online.

Fashion and advertising tie-ins

Other, groundbreaking and wildly intelligent options.