marketing & product guide june 11, 2016 only€¦ · w. marketing & product guide weeks 11...

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MARKETING & PRODUCT GUIDEJune 11, 2016

Week

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Vintages Store Signage AllocationsVintages locations have been classified into four groups according to the quantity of signage components they will be shipped.

Group 1 (Large Stores)4, 5, 16, 18, 21, 36, 40, 65, 143, 154, 168, 187, 191, 195, 198, 253, 263, 295, 298, 329, 333, 340, 344, 361, 367, 371, 384, 385, 386, 390, 391, 394, 407, 412, 417, 427, 432, 444, 456, 465, 491, 494, 497, 532, 547, 554, 556, 569, 573, 590, 609, 614, 632, 640, 641, 644, 645, 699, 741, 771, 776

Group 2 (Medium Stores)3, 9, 17, 19, 22, 23, 26, 31, 35, 41, 51, 55, 57, 60, 62, 64, 74, 82, 83, 84, 93, 98, 99, 102, 106, 130, 140, 148, 156, 163, 171, 179, 182, 185, 199, 207, 209, 210, 212, 218, 221, 228, 229, 233, 234, 237, 243, 248, 249, 250, 255, 265, 269, 270, 278, 279, 287, 288, 310, 311, 321, 325, 326, 334, 341, 351, 353, 359, 360, 373, 378, 381, 383, 387, 389, 392, 397, 398, 401, 404, 415, 416, 425, 430, 431, 434, 437, 438, 453, 457, 459, 481, 490, 499, 501, 505, 511, 512, 521, 523, 526, 540, 542, 544, 545, 546, 549, 550, 551, 553, 555, 566, 568, 571, 572, 575, 579, 580, 586, 587, 589, 593, 599, 601, 602, 605, 616, 617, 624, 627, 630, 631, 633, 635, 640, 649, 650, 651, 652, 658, 694, 695, 697, 698, 700, 702, 703, 706

Group 3 (Small Stores)6, 7, 12, 13, 14, 25, 27, 33, 44, 45, 58, 68, 70, 72, 80, 85, 97, 124, 132, 144, 145, 196, 197, 200, 201, 202, 211, 214, 223, 227, 244, 260, 365, 388, 403, 420, 426, 441, 443, 449, 461, 469, 470, 477, 482, 483, 509, 515, 516, 538, 598, 612, 634, 636, 637, 638, 642, 643, 646, 653, 654, 655, 657, 677

Group 4 (Stores that receive FSE/Rave Reviews)1, 10, 15, 38, 95, 115, 149, 164, 217, 226, 252, 300, 346, 355, 393, 445, 452, 486, 495, 500, 500, 522, 528, 534, 536, 619, 623, 629

Table of ContentsNEW at Vintages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Release Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

The Benchmark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Arrive in Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Local Find . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Vintages SignageRelease Signage Components . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Re-ordering Signage Kits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Additional In-store ProgramsVintages Ontario Superstars Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Vintages BAM & LTO Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Specialty Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Additional Vintages Marketing ProgramsPeriod 4 LCBO Shopping Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Bi-weekly Awareness Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Classics Catalogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Vintages Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17Vintages Customer Booklet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

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Vintages – Marketing & Product Guide June 11, 2016 3

Vintages Merchandising Strategy

Quick Tips

NEED SIGNAGE? All signage components are available for order. Please visit Central Supply Online or call helloLCBO at 416-365-5932 (1-877-522-6411) and reference the re-order code for the component you wish to order. Bin Tag Related Questions?Reminder: The Retail POS Help Desk is your central point of contact for all point-of-sale related problems. This includes any issues you may encounter when printing Vintages bin tags. Call toll-free: 1-800-265-1493.

Vintages Store Signage AllocationsVintages locations have been classified into four groups according to the quantity of signage components they will be shipped.

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June 11, 2016 Vintages – Marketing & Product Guide4

Release Overview June 11, 2016

Feature A – Sparklers

Sparkling wine is great for summer enjoyment; it’s fresh, crisp and full of character. It elevates many occasions and serves as the perfect choice for everyday enjoyment – after work, at the cottage or on the patio. The feature includes 16 sparklers that are versatile in terms of food, price point and everyday events.

Feature B – Zin City California’s heritage grape, Zinfandel, is a good-value alternative to California Cabernet and an easy “in” for new customers. Zinfandel is an easy-to-enjoy, quaffable BBQ wine, and for the more engaged customer, there are big, premium wine offerings. This feature includes a range of styles and prices, and showcases different Zin-producing regions from Mendocino down to Paso Robles.

Feature C – Father’s Day

Vintages is always a great source for Father’s Day gifts. This year’s collection includes red wines, Scotch, Bourbon and grappa. It’s expected that customers who don’t regularly shop Vintages will come into the section looking for gifts. To meet their needs as well as the needs of existing Vintages customers, the collection represents a range of price points, from $18 to $145. Don’t forget that gift cards are always a great option if customers are undecided.

Feature D – Distilled Treasure

This Distilled Treasure features Iceland’s fiery signature spirit, Brennivin. Produced by only one distillery and only recently available in North America, it’s immensely popular wherever it’s sold.

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Release Overview June 11, 2016

The Benchmark

This monthly program features a wine that is considered a benchmark for its style or varietal, giving customers a reference point for what to expect from that kind of wine. Products are promoted in-store with floor displays and signage. Benchmark alternates with Wines of the Month.

ST. PAULS PINOT GRIGIO 2014DOC Südtirol/Alto Adige, Italy391870 (XD) 750 mL $19.95Light & Crisp

Arrive In Style

This bi-weekly program features a wine that makes an ideal gift for the host and is a great match with food. Anecdotal information about the wine is provided along with food pairing suggestions. Products are promoted in-store with floor displays and signage.

SAN FELICE CHIANTI CLASSICO 2013DOCG, Tuscany, Italy282996 (XD) 750 mL $19.95Medium-bodied & Fruity

Local Find

This monthly program features Vintages Ontario Wine Buyer Astrid Brummer and a stellar Ontario wine that she recommends. The feature highlights information about the winery as well as three reasons why Astrid loves this wine (and why customers will too). The featured product is supported in-store with floor displays and signage.

Local Find alternates with Local Talent.

NORTH 43° CABERNET FRANC 2013VQA Four Mile Creek, Niagara Peninsula447292 (XD) 750 mL $14.95Medium-bodied & FruityTRADE C

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COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCE

Merchandiser Header Card

15" w . x 21" h .

Install on Vintages Release Merchandiser .

Install Date: Was shipped with March 19, 2016 signage Take Down: This sign will be replaced seasonally . Please do not take down until further notice .

Chalkboard 23-1/8" w . x 18-1/4" h .

Display in Chalkboard frame behind New Release products .

Backer Card 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .

Generic & Pre-printed Shelf Talkers 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product . Pre-printed includes all A, B & C Feature products .

Generic & Pre-printed Pricer Cards 8" w . x 7" h .

Attach Pricer Card to front of cut cases in Block Pile display . Pre-printed includes all A Feature products .

Release Signage Components

INSTALL DATE: JUNE 11, 2016 TAKE-DOWN DATE: JUNE 25, 2016

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Flagship Store Exclusives Shelf Talker

Flagship Store Exclusives Shelf Talker 2-7/8" w . x 5" h .

Attach to shelf in front of appropriate product .

Rave Review Shelf Talker

Rave Review Shelf Talker 2-7/8" w . x 5" h .


Benchmark

Benchmark Backer Cards 14" w . x 24" h .

Display in Chalkboard frame behind Benchmark product .

Install Date: June 11, 2016 Take-down Date: July 9, 2016

* Sent to select stores based on merchandising space available .

Benchmark Pre-printed Shelf Talker 2-7/8” w . x 5” h


Install Date: June 11, 2016 Take-down Date: July 9, 2016

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Arrive in StyleChalkboard Backer Card

23-1/8" w . x 18-1/4" h .

Display in Chalkboard frame behind AIS products .

* Sent to select stores based on merchandising space available .

Arrive in Style Backer Card

14" w . x 24" h .

Create a block pile floor display using cut cases, in or near the Vintages section . Attach the backer card to the cut case .

Arrive in Style Pricer Card

8" w . x 7" h .

Attach pricer card to front of cut cases in block pile display .

Arrive in Style Shelf Talker

2-7/8" w . x 5" h .


Nesting Table Sign* 18" w . x 24" h .

Display on the Nesting Table in the holder .

*Participating Stores 10, 21, 31, 51, 93, 115, 164, 171, 226, 252, 298, 310, 334, 344, 346, 355, 361, 367, 371, 373, 381, 386, 390, 404, 411, 416, 432, 445, 452, 470, 490, 500, 511, 523, 532, 544, 554, 556, 573, 580, 605, 643, 649, 653, 655, 658, 706, 771



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NEW! Blank Bin TagsBlank Bin Tags 3" w . x 2" h .

Print using template and attach to shelf as needed to replace damaged bin tags .

BAM & LTO In-channel Shelf TalkerBAM & LTO Shelf Talker 4" w . x 2" h .

Install in-channel shelf talkers in front of appropriate product .

COMPONENT WHERE TO INSTALL SIGN VISUAL REFERENCELocal FindLocal Find Backer Card 14" w . x 24" h .

Create a Block Pile floor display using cut cases, in or near the Vintages section . Attach the Backer Card to the cut case .

Local Find Pre-printed Shelf Talkers 2-7/8" w . x 5" h .


Local Find Pre-printed Pricer Card 8" w . x 7" h .

Attach pricer card to front of cut cases in block pile display .

Local Find Hot Button 4" diameter .


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Release Signage Components – Product Consultant Picks

COMPONENT IMAGE

’Perfect For’ Hot Button – This Hot Button is to help customers find products perfect for that special occasion or certain someone . Examples: The Bordeaux-Lover, The Host with the Most, The Collector, The World Traveller, mimosas with brunch, dinner with friends, appetizers

’Great With’ Hot Button – This Hot Button should be used to help customers pair wine with food . Include general pairings as well as specific dishes . Examples: Roast beef, lamb or salmon, a cheese tray, beef bourguignon, lasagna

’Consultant's Pick’ Hot Button – Display Hot Buttons throughout Vintages and create Product Consultant Picks on end aisle displays .

’My Pick’ Hot Button – Product Consultants can use this Hot Button to draw special attention to their favourite products . Write your name and include a reason why it's your favourite .

’Gift for Dad’ Hot Button – Please use these buttons to recommend products appropriate for Father's Day (i .e ., products that make great gifts or that are good for celebrating or sharing) . Display Hot Buttons throughout the Vintages section and, if space permits, create an end aisle display .

Product Consultant Picks Product Consultant Picks Hot Buttons are kitted with the release signage to leverage useful recommendations and help customers make decisions around wine selection and food pairings.

Merchandising Instructions Write your recommendation and your name on the Product Consultant Hot Buttons and display in the Vintages section of your store with shelf talker clips.

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Vintages Signage Kits – Re-orders

Vintages Signage Kits Available for Re-order

KIT TYPE RE-ORDER SOURCE COMPONENTS

Vintages BAM & LTO Signage Kit DMS Includes all BAM & LTO Shelf Talkers for the current promotional period .

Vintages Superstars Signage Kit DMS Includes one Basket Sign and two Shelf Talkers .

Vintages Release Signage Kit DMS

Includes all signage components detailed on pages 4–8 . When ordering specify the release in question (e .g ., June 11th release) .

Blank 3" x 2" Bin TagsCentral Supply Shopping Cart #690420

Includes 50 sheets of 3" x 2" blank bin tag sheets . Please hold onto extras to begin building an inventory for use with upcoming releases .

To order, call helloLCBO at 416-365-5932 or 1-877-522-6411. Quote re-order source and provide kit type. Note: Individual signs contained in the above kits cannot be re-ordered individually.

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Additional In-store Programs – Ontario Superstars Program

Vintages Ontario Superstars

The Vintages Superstars program promotes great local products and encourages customers to pair them with food. Recipe suggestions are highlighted on the signage. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program and is being added to participating stores' location maps each period. The program is set with a suggested minimum of one case to support the program; i.e., one case will be forced to each participating store. Stores should replenish as required.

Promotional SupportIn-store signagevintages.com

Featured ProductMALIVOIRE LADYBUG ROSÉVQA Niagara Peninsula559088 (D) 750 mL $15.95

Key DatesInstall: June 19, 2016 Take down: July 17, 2016

Participating StoresKit 1 (Shelf Talkers only)

3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 44, 60, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 97, 99, 102, 124, 144, 145,154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 209,211, 214, 218, 223, 237, 244, 248, 260, 265, 268, 269, 278, 296, 311, 324, 340, 353, 354, 359, 372, 373, 381, 386, 391, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 499, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 602, 637

Kit 2 (All Signage)

1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 33, 36, 38, 40, 41, 55, 57, 58, 74, 93, 95, 106, 130, 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 210, 212, 217, 221, 223, 226, 233, 243, 249, 255, 263, 279, 287, 288, 298, 325, 326, 329, 333, 334, 344, 346, 249, 351, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 416, 437, 438, 445, 457, 459, 465, 470, 481, 486, 491, 494, 495, 505, 511, 512, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 629, 630, 631, 632, 634, 635, 645, 677, 698, 699, 700, 702, 703, 706, 771, 776

Kit 3 (Our Wine Country Stores)

115, 252, 253, 300, 392, 401, 407, 412, 417, 490, 497, 522, 523, 532, 624, 641, 658TRADE C

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Here is an example of a fully merchandised basket display.

Additional In-store Programs – Ontario Superstars Program


Basket Sign Merchandise the participating product in a basket . Install the basket sign in the metal holder . Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture . Take down once stock is sold out, or by July17, 2016 .

Pre-printed Shelf Talker

Install the pre-printed shelf talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick (available at Central Supply #692012) . Take down once stock is sold out, or by July 17, 2016 .

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstar product is also available in the fridge . Superstar Shelf Talkers should be placed in the fridge to highlight the Superstar products there . (Re-order# DMS-OP16-HBW-351)

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Additional In-store Programs – P4 BAM & LTO Signage

LTO Shelf TalkerBAM Shelf Talker

Vintages BAM and LTO Signage

The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All In-channel Shelf Talkers for the participating products should be installed at the start of the period. If you do not receive your kit, please call helloLCBO to request a kit.

PLEASE NOTE: All BAM and LTO pre-printed signage has been permanently changed to an In-channel Shelf Talker. The signage (4” w. x 2” h.) should be installed over top of the product’s bin tag.

You may continue to use the current BAM/LTO Shelf Talker generic template to reprint any damaged signage.

Key DatesShip Date: June 13, 2016 Effective Dates BAM: June 19 – July 16, 2016Effective Dates LTO: June 20 – July 17, 2016

ComponentsP4 BAM In-channel Shelf Talkers P4 LTO In-channel Shelf Talkers

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Vintages BAM and LTO Participating Products

LCBO# PRODUCT NAME PRICE NOW OFFER

443630 EASTDELL ESTATES BLACK LABEL CABERNET/MERLOT $19 .95 6 BAM

74476 MONIMPEX GOLDEN PEAR $22 .50 6 BAM

59311 7 DEADLY ZINS OLD VINE ZINFANDEL $24 .95 $21 .95 $3 .00

342428 BONTERRA CABERNET SAUVIGNON $19 .95 $17 .95 $2 .00

650432 CASTELGIOCONDO BRUNELLO DI MONTALCINO $49 .95 $44 .95 $5 .00

208371 FALERNIA RESERVA SYRAH $19 .95 $17 .95 $2 .00

542548 HENRI BOURGEOIS LES BARONNES SANCERRE $25 .95 $23 .95 $2 .00

389411 JACKSON-TRIGGS PROPRIETORS' RESERVE VIDAL ICEWINE $39 .95 $34 .95 $5 .00

369686 KENDALL-JACKSON VINTNER'S RESERVE CHARDONNAY $19 .95 $17 .95 $2 .00

142018 MAJELLA THE MUSICIAN CABERNET/SHIRAZ $19 .95 $16 .95 $3 .00

573147 MALIVOIRE CHARDONNAY $19 .95 $17 .95 $2 .00

145920 MARCHESI DE' FRESCOBALDI TENUTA DI CASTIGLIONI $21 .95 $18 .95 $3 .00

69377 MONTE ANTICO $15 .95 $14 .45 $1 .50

601484 MONTENEGRO AMARO BITTER LIQUORE ITALIANO $25 .95 $24 .95 $1 .00

177345 MUGA RESERVA $23 .95 $20 .95 $3 .00

408658 SANTA CAROLINA RESERVA DE FAMILIA CABERNET SAUVIGNON $18 .95 $15 .95 $3 .00

106450 SANTA MARGHERITA PINOT GRIGIO $18 .95 $16 .95 $2 .00

441063 SILVER PALM CHARDONNAY $19 .95 $17 .95 $2 .00

1834 SUSANA BALBO CRIOS TORRONTÉS $13 .95 $11 .95 $2 .00

121749 TAYLOR FLADGATE 10-YEAR-OLD TAWNY PORT $34 .95 $30 .95 $4 .00

156968 TERRA VEGA SAUVIGNON BLANC KPM $9 .95 $8 .95 $1 .00

361907 HANDCRAFT PETITE SIRAH $17 .95 $15 .95 $2 .00

Additional In-store Programs – P4 BAM & LTO Signage

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Additional In-store Programs – Specialty Portfolio

The Specialty Portfolio exists to provide products that have demand within a particular ethnic community, but not widespread demand in the general population.

PRODUCT NAME PRODUCER COUNTRYSIZE (mL) LCBO #

Specialty Portfolio - June 11th Rapid Release

Momokawa Pearl Junmai Nigori Genshu Sake Sakeone Corporation USA 750 972729

3 Year Old Plum Palinka Szicsek KFT Hungary 700 282202

Kosher Portfolio - June 11th Rapid Release

Rodrigues Strawberry Wine KP Markland Cottage Winery

Canada - Newfoundland

750 476374

Specialty Portfolio

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Additional Vintages Marketing Programs

Every period the LCBO releases a Shopping Guide, and Vintages has a dedicated two-page spread that highlights one product from each release plus a Vintages Essential. There is always something new to discover each month at Vintages, and this is a great opportunity to showcase what Vintages offers to customers who don’t normally shop this section.

Vintages in Period 4 LCBO Shopping Guide

MAS DES BRESSADES LES VIGNES DE MON PÈRE CABERNET/SYRAHIGP Vin de Pays du Gard, France Full-bodied & Smooth712174 (XD) 750 mL $21.95Wines from June 25 release

COPPI PEUCETICO PRIMITIVODOC Gioia del Colle, ItalyMedium-bodied & Fruity724674 (D) 750 mL $14.95Wines from July 9 release

WILLM RÉSERVE RIESLINGAC, Alsace, FranceAromatic & Flavourful11452 (D) 750 mL $15.95 Always available from our Essentials Collection

Every Vintages bi-weekly release, ads run in the Globe & Mail’s Style section. These ½-page ads promote the current release theme, offer readers a “sneak peek” at the release in stores on Saturday and drive home the fact that we offer over 100+ new wines every two weeks.

The next ad, for the Sparklers feature from the June 11 release, will run in the Globe & Mail on Saturday, June 11, 2016.

NOTE: A French version of this ad will be featured in Le Droit every two weeks starting with the June 11 release.

Bi-weekly Ads in the Globe & Mail

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Classics July/August

On the first Thursday of every month, we launch a new Classics Collection – a limited assortment of premium wines and spirits from the most prestigious and sought-after producers and regions in the world, including rare and older vintages.

The May and June collections will be represented in one print catalogue that covers both collections. Starting July 7 at 8:30 a.m, customers can order the July products at vintages.com/shop or by phone at 416-365-5900 or toll-free at 1-800-668-5226 (Monday to Friday, 8:30 a.m. to 6 p.m., and Saturday, 9 a.m. to 6 p.m.) on a first-come, first-served basis. Prior to the order date, the collections can be viewed online at vintages.com/classics.

KEY DATESCatalogues in-store and at vintages.com/classics: June 30

July Collection

Ordering starts at vintagesshoponline.com: July 7, 8:30 a.m.

August Collection

Ordering starts at vintagesshoponline.com: August 4, 8:30 a.m.

UPCOMING CLASSICS CATALOGUE IN-STORE DATE

September Classics Thursday, September 1, 2016October Classics Thursday, October 6, 2016November Classics Thursday, November 3, 2015December Classics Thursday, December 1, 2016

July & August Classics Catalogue

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Robert Mondavi WineryStructured Tasting & Dinner

This year marks the 50th anniversary of the Robert Mondavi Winery. We're honoured to celebrate the man whose passion and determination brought California wine to the world and whose ambition continues to inspire us today.

Customers will taste the breadth of Mondavi’s premium wines, including library vintages – ’70s, ’80s, ’90s and 2000s – of the Reserve Cabernet. Winery spokesperson and Master of Wine Mark de Vere will speak about the wines during a structured tasting followed by dinner.

Uncork Summer Walk-around Tasting

A lakeside celebration of food and wine

This fabulous walk-around tasting features the best of summer foods and over 80 spectacular white, red and sparkling wines, plus a special collection of Provence rosés. This is our customers’ ticket to explore a selection of our new wines and customer favourites.

THURSDAY, JULY 7, 2016Corus Quay Building – Atrium (Queens Quay & Lower Jarvis)25 Dockside Drive, TorontoWalk-around Tasting: 6:30 – 9:00 p.m$75 per person

Events

MONDAY, JUNE 13, 2016 Spencer's at the Waterfront1340 Lakeshore Rd., BurlingtonStructured Tasting: 6:15 p.m.Reception & dinner to follow$225SOLD OUT

TUESDAY, JUNE 14, 2016 George Restaurant111c Queen St. E., TorontoStructured Tasting: 6:15 p.m.Reception & dinner to follow$225SOLD OUT

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Vintages Customer Booklet

Stores are reminded to continue to display and draw customers' attention to the “Vintages 101” booklet that was shipped in January, 2016. The booklet is designed to demystify Vintages and clarify what the section offers to both new and existing customers.

Booklets should be merchandised in the metal brochure holder with the “What is Vintages” backer card inserted.

Re-ordering informationVintages Customer BookletRe-order from Central Supply using these codes: English: 691030 French: 691337

Metal brochure holderRe-order by calling helloLCBO using this code:VIN-METAL Mini Backer CardsRe-order by calling helloLCBO using these codes:English: DMS-P0816-VIN-150Bilingual: DMS-P0816-VIN-151

Vintages Customer Booklet

Vintages Mini Backer Card

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Notes

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© LCBO, 2016No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information store and retrieval system, without permission in writing from the LCBO .

LCBO Dept . # 903 - Merchandising Communications55 Lake Shore Blvd . EastToronto, Ontario M5E 1A4The information contained in this guide was written for the LCBO internal use only .

This guide is printed on 100% recycled paper, by the LCBO’s Print Digital Copy Centre (Dept . 890)

SIGNAGE SHIP DATES

Signage should arrive at stores 5-8 days before the release date, depending on shipping distance (e.g., June 11 signage will arrive June 3 or 6).

Take-down InstructionsA consistent message and signage make our promotions successful.

Every two weeks, a new signage package is sent to stores to support the Release.Themed signage from previous promotions should always be taken down when

the new package arrives.

Questions?Call helloLCBO at

416-365-5932 / 1-877-522-6411 Please have this guide available .

Produced by the SMi Communications team . If you have any feedback or ideas about this guide, please e-mail us at IMAGEbooks@lcbo .comTRADE C

OPY ONLY

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NEED SIGNAGE?

To order Vintages signage, please visit Central Supply Online or call helloLCBO at 416-365-5932 (1-877-522-6411) .

TRADE COPY O

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marketing & product guide june 11, 2016 only€¦ · w. marketing & product guide weeks 11...

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