marketing presentation: depaul special collections
DESCRIPTION
Presentation for LIS 590ISO at GSLIS (UIUC), March 4, 2013TRANSCRIPT
MARKETING DEPAUL SPECIAL COLLECTIONS TO FACULTY AND UNDERGRADUATES
David W. Bottorff
Nicole Helregel
Cheryl Ziegler
“The DePaul Library’s Special Collections and Archives department collects, preserves, interprets, and promotes the discovery and use of its rare and unique materials by students, faculty, and other researchers. Through teaching collaborations, individualized research support, and outreach, we inspire curiosity and encourage new scholarship.”
Growing Use, 2006-2012
0
5
10
15
20
25
30
35
2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
Instruction Sessions: Courses, 2006-2012
Summer
Fall
Winter
Spring
Where does use come from?
English 18%
History 27%
Other 55%
Courses Offered by Department, 2012
La Leche League Papers 1956 – 2008
Improving Discovery
Engaging Undergraduates
Connecting with Faculty
Paper PDF EAD
Improving Discovery
“The DePaul Library’s Special Collections and Archives department collects, preserves, interprets, and promotes the discovery and use of its rare and unique materials by students, faculty, and other researchers. Through teaching collaborations, individualized research support, and outreach, we inspire curiosity and encourage new scholarship.”
“DePaul Library’s Special Collections and Archives – What makes you curious?”
History
Women’s & Gender Studies
Health Sciences
Connecting with Faculty
Faculty teaching course
Undergraduates taking course
General undergraduate population attending exhibit
Engaging undergraduates
Content developed with faculty and
students in course
Online and physical exhibits launched
simultaneously
Promotional campaign emphasizing
undergraduate content
Opening reception and at least one other
special event
LA LECHE EXHIBIT
Measuring success: 2012 vs. 2014
• Compare hits to PDF finding aid to EAD finding aid
Encouraging Discovery
• Compare total classes offered
• Compare departmental percentages
Connecting with Faculty
• Compare students enrolled in classes
• Measure undergraduate attendance at exhibit events
Engaging Undergraduates
Moving forward
• Developing EAD finding aid
• Connecting with faculty
• Curating exhibit
Staff time
• Hiring of student worker (10 hours/week)
• Budget for exhibit (materials and promotion)
Financial support
A model for the future
A model for the future