marketing presentation: depaul special collections

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MARKETING DEPAUL SPECIAL COLLECTIONS TO FACULTY AND UNDERGRADUATES David W. Bottorff Nicole Helregel Cheryl Ziegler

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Presentation for LIS 590ISO at GSLIS (UIUC), March 4, 2013

TRANSCRIPT

Page 1: Marketing presentation: DePaul Special Collections

MARKETING DEPAUL SPECIAL COLLECTIONS TO FACULTY AND UNDERGRADUATES

David W. Bottorff

Nicole Helregel

Cheryl Ziegler

Page 2: Marketing presentation: DePaul Special Collections

“The DePaul Library’s Special Collections and Archives department collects, preserves, interprets, and promotes the discovery and use of its rare and unique materials by students, faculty, and other researchers. Through teaching collaborations, individualized research support, and outreach, we inspire curiosity and encourage new scholarship.”

Page 3: Marketing presentation: DePaul Special Collections

Growing Use, 2006-2012

0

5

10

15

20

25

30

35

2006-07 2007-08 2008-09 2009-10 2010-11 2011-12

Instruction Sessions: Courses, 2006-2012

Summer

Fall

Winter

Spring

Page 4: Marketing presentation: DePaul Special Collections

Where does use come from?

English 18%

History 27%

Other 55%

Courses Offered by Department, 2012

Page 5: Marketing presentation: DePaul Special Collections

La Leche League Papers 1956 – 2008

Page 6: Marketing presentation: DePaul Special Collections

Improving Discovery

Engaging Undergraduates

Connecting with Faculty

Page 7: Marketing presentation: DePaul Special Collections

Paper PDF EAD

Improving Discovery

Page 8: Marketing presentation: DePaul Special Collections

“The DePaul Library’s Special Collections and Archives department collects, preserves, interprets, and promotes the discovery and use of its rare and unique materials by students, faculty, and other researchers. Through teaching collaborations, individualized research support, and outreach, we inspire curiosity and encourage new scholarship.”

Page 9: Marketing presentation: DePaul Special Collections

“DePaul Library’s Special Collections and Archives – What makes you curious?”

Page 10: Marketing presentation: DePaul Special Collections

History

Women’s & Gender Studies

Health Sciences

Connecting with Faculty

Page 11: Marketing presentation: DePaul Special Collections

Faculty teaching course

Undergraduates taking course

General undergraduate population attending exhibit

Engaging undergraduates

Page 12: Marketing presentation: DePaul Special Collections

Content developed with faculty and

students in course

Online and physical exhibits launched

simultaneously

Promotional campaign emphasizing

undergraduate content

Opening reception and at least one other

special event

LA LECHE EXHIBIT

Page 13: Marketing presentation: DePaul Special Collections

Measuring success: 2012 vs. 2014

• Compare hits to PDF finding aid to EAD finding aid

Encouraging Discovery

• Compare total classes offered

• Compare departmental percentages

Connecting with Faculty

• Compare students enrolled in classes

• Measure undergraduate attendance at exhibit events

Engaging Undergraduates

Page 14: Marketing presentation: DePaul Special Collections

Moving forward

• Developing EAD finding aid

• Connecting with faculty

• Curating exhibit

Staff time

• Hiring of student worker (10 hours/week)

• Budget for exhibit (materials and promotion)

Financial support

Page 15: Marketing presentation: DePaul Special Collections

A model for the future

Page 16: Marketing presentation: DePaul Special Collections

A model for the future