marketing presentation - amazon s3€¦ · marketing presentation 505 farmbrook lane | york,...

221 West Philadelphia Street | Suite 19 | York, PA 17401 | 717.854.5357 | www.rockrealestate.net

Respectfully Submitted By:

ROCK Commercial Real Estate, LLC

Marketing Presentation505 Farmbrook Lane | York, Pennsylvania

Benjamin M. Chiaro, CCIM – Brokerage Advisor

David Bode, CCIM, SIOR – Managing Partner

BROKERAGE ADVISORY


Table of Contents

EXECUTIVE SUMMARY

PROPERTY INFORMATION

o Property Information

o Site Aerial

o Market Aerial

o Zoning Map

o Zoning Ordinance

MARKET INFORMATION

o Industrial Vacancy

o Industrial Marketplace

FINANCIAL INFORMATION

o Rent Roll

o APOD

o Cash Flow Analysis

o Alternative Cash Sales

o Internal Rates of Return

o Assumptions

o Sales Comp Analysis

o Value Conclusion

WHY ROCK

o Why ROCK?

o The ROCK Team

o ROCK Services

o The ROCK Industrial Team

o Team Member Profile – Benjamin

Chiaro, CCIM

o Team Member Profile – David

Bode, CCIM, SIOR

o ROCK Highlighted Investment

Sales

o ROCK Networks

o Marketing Channels

o ROCK Proprietary Database

o Marketing Plan – Email Marketing

Campaigns

o Marketing Plan – Printed

Marketing

o Marketing Plan – Online Listing

Services

o ROCK’s Website Statistics

o Client Testimonials


Executive Summary

We are pleased to present the following

proposal for the disposition strategy of the

Fed Ex Shipping Center at 505 Farmbrook

Lane. The property is a free-standing single-

tenant building 100% corporately leased by

Fed Ex since 1990. The building was originally

constructed on a build-to-suit basis for Fed

Ex. It is strategically located near the exit 24

interchange of Interstate 83, the primary

north-south limited access highway connecting

Baltimore to Harrisburg. The corridor of I-83

between York and Harrisburg has be one of

the strongest growth areas in the mid-state,

with numerous new speculative warehouse

and distribution centers being built in the past

few years and leasing quickly. Given the

convenient access to a large majority of major

markets on the east coast within a day’s drive

combined with a strong labor pool and quality

of life, York continues to develop as a hot spot

for distribution centers. This will allow

investors to underwrite the investment with

less risk in the event Fed Ex were to vacate

the property, as it is highly likely that the

property would lease within a short

timeframe.

FedEx is the largest express transportation

company in the world, providing a

transportation, e-commerce and business

services through companies competing

collectively, operating independently and

managed collaboratively under the FedEx

brand. Nationally, Fed Ex net leased

investment properties are trading on average

at a 7.03% cap rate with approximately 5 to

10 years of primary lease term in place.

The ROCK team provides a collaborative

team approach which offers a unique balance

between local relationships with the reach of a

national marketing firm. Through the

implementation of an omni-channel marketing

plan, ROCK is able to ensure that the

property is exposed to everyone from the

local owner to the national institutional

investors and REIT’s. Through networks such

as CCIM, SIOR and ICSC, ROCK is able to

reach the national brokerage community, as

well as private investors, institutional owners,

and many others. Not only will we heavily

promote the investment offering to the entire

brokerage community, we will cooperate fully

with market rate fee splits from day

one. Digital/web based marketing includes

utilization of premier web-based listing

services such as Loopnet, Costar, and

Dealmakers, as well as social media sources

such as LinkedIn and Twitter. In addition,

ROCK’s extensive database of 72,000 contacts

across the US affords a direct marketing

campaign dedicated to the investment offering.

We will provide an interactive web-based

information delivery system that ROCK has

built internally to not only provide the

information in a new and unique format, but

to also track the responsiveness and interest

levels of prospects using back-end analytics.

In summary, ROCK has the pulse on the local

market, the relationships with the regional

investment community, and the reach of a

national brokerage firm. This combination will

allow us to deliver unparalleled results to

Wagman Investments, LTD in the disposition

of the asset.


Property Information

o Property Description

o Site Aerial

o Market Aerial

o Zoning Map

o Zoning Ordinance


Property Information

FedEx Distribution Facility

505 Farmbrook Drive

Manchester Township, York County, Pennsylvania

Parcel: 67-36-000-27-0005-00-00000

Last Sale Date: $1.00

Last Sale Price: 9/28/1990

Property Type: Industrial

Building Class: Class B

Description: Warehouse

Gross SF: 27,500

Acreage: 4.58 acres

Parking: On-Site, 74 vehicles

Zoning: Industrial

Notes: Single story masonry building with great visibility and access to Exit 23 of

Interstate 83. Building consists of open area (12.5% of building finished into offices),

gas radiant heat, four 14’x14’ drive-in doors and four dock doors within minimal

truck court depth.


Site Aerial


Market Aerial

The property is conveniently located within a short drive to Exit 24 of I-83

(Emigsville) which grants access to markets such as Baltimore and Harrisburg as

well as connects with other major highways such as I-81, I-76 (Pennsylvania

Turnpike), Route 30, and more.


Zoning Map


Zoning Ordinance

Zonin

g O

rdin

an

ce


Market Information

o Industrial Vacancy

o Industrial Market Profile


Industrial VacancyYork County, Pennsylvania

Industrial vacancy in the overall York County market has been on a

downward trend over the past five years. In the second quarter of 2016,

the rate had fallen to 6.12%, down from 7.55% in the first quarter of

2011. Vacancy in industrial buildings was at it’s highest between the third

quarter of 2009 through the second quarter of 2011 when the rate was

fluctuating between eight and nine percent. Within the past two years,

industrial vacancy has returned to levels that are more comparable with

the years prior to the recession in 2009.


Industrial Market PlaceManchester Township, York County

The subject property is located in Manchester Township, York County, a

heavily industrialized municipality. It’s location in Central York County

provides excellent access to Interstate 83 and Route 30. As of

September 2016, there were 151 industrial buildings that totaled just

over 10.3 million square feet (roughly 14% of the total industrial market

in the county). The vacancy rate in the municipality’s industrial buildings

was 8.7%.


Financial Information

o Rent Roll

o APOD

o Cash Flow Analysis

o Alternative Cash Sales

o Internal Rate of Return (IRR)

o Assumptions

o Sale Comp Analysis

o Value Conclusion

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APOD

Property Name Annual Property Operating DataLocation

Type of Property

Size of Property

Purpose of analysis

Assessed/Appraised Values

Land 232,880 28%

Improvements 607,490 72% Amort Loan

Personal Property 0 0% Balance Periodic Pmt Pmts/Yr Interest Period Term LTV

Total 840,370 100% 1st $1,256,250 $7,948 12 4.5% 20 20 75%

2nd 12

Adjusted Basis as of: 9-Sep-16

$/SQ FT %

ALL FIGURES ARE ANNUAL or $/Unit of GOI COMMENTS/FOOTNOTES

POTENTIAL RENTAL INCOME 137,500

Less: Vacancy & Cr. Losses 6,875

EFFECTIVE RENTAL INCOME 130,625

Plus: Other Income (collectable) 20,023

GROSS OPERATING INCOME 150,648

OPERATING EXPENSES: Millage= 25.08

0.77$ 21,076

-$

-$

-$

-$

-$

-$

-$

-$

-$

-$

-$

0.02$ 500

-$

-$

-$

-$

-$

-$

-$

-$

0.78$ 21,576

129,071 Cap Rate

95,372 Debt Cov. Ratio

0.20 5,500

$28,199 Cash on Cash

Authored by Gary G. Tharp, CCIM Copyright© 2001 by the CCIM Institute

Accounting and Legal

Payroll

Taxes/Worker's Compensation

Repairs and Maintenance

Utilities:

Real Estate Taxes

Expenses/Benefits

Property Insurance

Fex Ex

505 Farmbrook Lane

Warehouse

27,500 (Sq. Ft./Units)

( 5.% of PRI )

Actual - Tenant Reimburses

Market Vacancy

RE Tax Reimbursement

Licenses/Permits

Advertising

Personal Property Taxes

Off Site Management

Supplies

Miscellaneous Contract Services:

TOTAL OPERATING EXPENSES

NET OPERATING INCOME

Less: Annual Debt Service

Less: Participation Payments

6,281

1,675,000

28,884

Less: Leasing Commissions

Less: Funded Reserves

CASH FLOW BEFORE TAXES

The statements and figures herein, while not guaranteed, are secured

from sources we believe authoritative.

1,256,250

453,915

$1,703,884

7.706%

Benjamin M. Chiaro, CCIMPrepared by:

6.212%

1.353

Wagman Investments, LTDPrepared for:

Purchase PricePlus Acquisition Costs

Plus Loan Fees/CostsLess MortgagesEquals Initial Investment

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Alternative Cash Sales

Alternative Cash Sales Worksheet

Mortgage BalancesYear: 1 2 3 4 5

Principal Balance - 1st Mortgage 1,216,598 1,175,125 1,131,746 1,086,375 1,038,919

Principal Balance - 2nd Mortgage

TOTAL UNPAID BALANCE $1,216,598 $1,175,125 $1,131,746 $1,086,375 $1,038,919

2016 2017 2018 2019 2020

6 7 8 9 10

989,283 937,366 883,065 826,269 766,864

$989,283 $937,366 $883,065 $826,269 $766,864

2021 2022 2023 2024 2025

Calculation of Sale Proceeds

PROJECTED SALES PRICE $2,209,167 $2,061,889 $1,933,021

(At 7.% cap) (At 7.5% cap) (At 8.% cap)

CALCULATION OF ADJUSTED BASIS:

1 Basis at Acquisition $1,703,884 $1,703,884 $1,703,884

2 +Capital Additions

3 -Cost Recovery (Depreciation) Taken 313,174 313,174 313,174

4 -Basis in Partial Sales

5 =Adjusted Basis at Sale 1,390,710 1,390,710 1,390,710

CALCULATION OF CAPITAL GAIN ON SALE:

6 Sale Price 2,209,167 2,061,889 1,933,021

7 -Costs of Sale 132,550 123,713 115,981

8 -Adjusted Basis at Sale (Line 5) 1,390,710 1,390,710 1,390,710

9 -Participation Payment on Sale

10 =Gain or (Loss) 685,907 547,466 426,330

11 -Straight Line Cost Recovery (limited to gain) 313,174 313,174 313,174

12 -Suspended Losses

13 =Capital Gain from Appreciation 372,733 234,292 113,156

ITEMS TAXED AS ORDINARY INCOME:

14 Unamortized Loan Fees/Costs (negative) (3,141) (3,141) (3,141)

15 +

16 =Ordinary Taxable Income (3,141) (3,141) (3,141)

CALCULATION OF SALES PROCEEDS AFTER TAX:

17 Sale Price 2,209,167 2,061,889 1,933,021

18 -Cost of Sale 132,550 123,713 115,981

19 +Balance of Funded Reserves

20 -Mortgage Balance(s) 766,864 766,864 766,864

21 -Participaiton Payments on Sale

22 =SALE PROCEEDS BEFORE TAX 1,309,753 1,171,311 1,050,175

23 -Tax (Savings): Ordinary Income at 33% (Line 16) (1,036) (1,036) (1,036)

24 -Tax: Straight Line Recapture at 25% (Line 11) 78,294 78,294 78,294

25 -Tax on Capital Gains at 27% (Line 13) 100,638 63,259 30,552

26 =SALE PROCEEDS AFTER TAX $1,131,858 $1,030,796 $942,366

Authored by Gary G. Tharp, CCIM Copyright© 2001 by the CCIM Institute

The statements and figures herein, while not guaranteed, are secured from sources we believe authoritative.

SUBTIT

LE

ONLY

recom

mende

d no

more

than 8

words


Internal Rate of Return (IRR)

BEFORE TAX

N Alternative 1 Alternative 2 Alternative 3

I

R n $ n $ n $

N

U 0 (453,915) 0 (453,915) 0 (453,915)

T

T 1 28,199 1 28,199 1 28,199

E

E 2 30,400 2 30,400 2 30,400

R

R 3 32,636 3 32,636 3 32,636

N

### 4 34,909 4 34,909 4 34,909

A

5 37,219 5 37,219 5 37,219

L

6 39,566 6 39,566 6 39,566

F 7 41,951 7 41,951 7 41,951

O 8 44,374 8 44,374 8 44,374

R

9 46,836 9 46,836 9 46,836

A

10 49,337 + 1,309,753 10 49,337 + 1,171,311 10 49,337 + 78,294

T

IRR= 16.5% IRR= 15.5% IRR= 14.55%

E

S NPV= $0 NPV= $0 NPV= $0

S

E @ 16.5% @ 15.5% @ 14.55%

TA

R AFTER TAX

Alternative 1 Alternative 2 Alternative 3

O

n $ n $ n $

F

L 0 (453,915) 0 (453,915) 0 (453,915)

A 1 14,084 1 14,084 1 14,084

N 2 15,338 2 15,338 2 15,338

R 3 16,151 3 16,151 3 16,151

R

E 4 16,959 4 16,959 4 16,959

E

T 5 17,759 5 17,759 5 17,759

T

N 6 18,551 6 18,551 6 18,551

U

I 7 19,333 7 19,333 7 19,333

R

8 20,104 8 20,104 8 20,104

N

9 20,864 9 20,864 9 20,864

10 21,175 + 1,131,858 5 21,175 + 1,030,796 5 21,175 + 942,366

IRR= 12.23% IRR= 11.31% IRR= 10.44%

NPV= $0 NPV= $0 NPV= $0

@ 12.23% @ 11.31% @ 10.44%

Cap rate used on Sale = 7.% Cap rate on Sale = 7.5% Cap rate on Sale = 8.%

Ass

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Month

Pla

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Serv

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2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

Year-

--->

12

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Value Conclusion

Our Opinion of Value is included in

this presentation in an effort to

estimate a market value for the

purpose of establishing a listing price

for the subject property. Although

David L. Bode is a State Certified

Broker/Appraiser (#BA-002265L), this

analysis has not been performed in

accordance with the Uniform

Standards of Professional Appraisal

Practice which require valuers to act

as unbiased, disinterested third parties

with impartiality, objectivity and

independence and without

accommodation of personal interest.

It is not to be construed as an

appraisal and may not be used as such

for any purpose. This evaluation is

intended for the internal use of my

client and may not be distributed to

or relied upon by other persons or

entities without my written

permission. This report does not

include discussions of the data,

reasoning and analyses that were used

in the evaluation process to develop

my Opinion of Value. The supporting

documentation and detailed

Comparables have been retained in

our file.

This opinion is based on information

collected from the following sources:

• Discussion with Ed Jackson

• Manchester Township - Zoning

Office

• York County Tax Assessment

Office and Recorder of Deeds

records

• Comparable sale information

contained herein.

• Financial Analysis contained herein

A search for data relating to the sale

of other properties similar in location,

use, size, condition and physical

characteristics was conducted. A

variety of recent comparables were

reviewed. In addition, the investment

approach used to correlate the value

to the comparable sale approach.

Due to the current market conditions,

the location of your facility, and its

present condition, we believe the

value of your Property, as of

September 9, 2016, is approximately

$1,675,000 ($61/SF or 7.71% cap

rate). However, we also believe that

engaging ROCK to negotiate an early

extension of the lease to through

2026, the value would increase to

approximately $1,825,000 ($66/SF or

7.07% cap rate), as it would attract

institutional investors seeking the

stability of longer-term credit tenants

with slightly less yield.


Why ROCK?

o Why ROCK?

o The ROCK Team

o ROCK Services

o The ROCK Industrial Team

o Team Member Profile – Benjamin Chiaro, CCIM

o Team Member Profile – David Bode, CCIM, SIOR

o ROCK Highlighted Investment Sales

o ROCK Networks

o Marketing Channels

o ROCK Proprietary Database

o Marketing Plan – Email Marketing Campaigns

o Marketing Plan – Printed Marketing

o Marketing Plan – Online Listing Services

o ROCK’s Website Statistics

o Client Testimonials


#5

#4

#3

We Are Connected Locally and NationallyROCK’s team members serve local charitable & civic organizations where they

connect with business leaders throughout the region. Nationally, ROCK is connected

to worldwide networks of real estate professionals including CCIM, SIOR, Urban

Land Institute, IREM, and many others.Benefit: This creates unparalleled market exposure for your property.

Deep Research & Market AnalyticsBecause of the detailed information we maintain in our proprietary database,

ROCK has the capacity to conduct detailed research & market studies that include

in-depth analytics & GIS mapping.Benefit: This creates stronger marketing and empowers our Advisors with information to solve problems, tell a property’s unique

story, and overcome challenges that may arise in the transaction.

#2

#1Team ApproachROCK’s unique TEAM approach allows for open communication which provides the opportunity to

build and draw upon a proprietary database & aggregate our knowledge & expertise.

Benefit: This ensures we are always aware of existing and new market demand as well as trends and news relating to your property so

our marketing efforts are timely and responsive to market prospects.

Umbrella of ROCK ServicesROCK recognizes that Commercial Real Estate is MORE than sales & leasing. Our

services have been designed to cover a broad scope of real estate services including

Brokerage Advisory, Management Solutions, Research & Mapping, and Strategic

Consulting.Benefit: This business platform allows us to bring professionals from different disciplines to the table to help overcome challenges that

may hold up the sale of a property.

Strategic Marketing ApproachROCK employs a strategic marketing approach by utilizing our proprietary

database combined with the skills of an in-house graphic designer to create targeted,

customized marketing pieces that can be distributed through various different platforms.

Benefit: This ensures your property is marketed with purpose to targeted audiences.

WHY ROCKFOR YOUR BROKERAGE GROUP

BROKERAGE ADVISORY


Commercial Real Estate is MORE than Sales and Leasing

ROCK's mission is to deliver unparalleled commercial real estate services through a TEAM of professionals

who focus on Thinking Ahead and Getting Results that create value, build confidence, and embrace personal

relationships.

In an ever changing marketplace, we believe that a TEAM based philosophy empowers our clients to make

strategic decisions that create value and build confidence. Commercial Real Estate is MORE than sales and

leasing and with a TEAM we are able to aggregate our knowledge and experience, surpassing industry standards

and offer detailed market information, dynamic analytics, customized management solutions, extensive data from

proprietary sources, and unmatched innovation and technological resources.

Brokerage Advisory

Management Solutions

Research &Mapping

StrategicConsulting

The ROCK Team

Brokerage Advisory | Through a TEAM of

professionals and strategic marketing, ROCK's

Brokerage Advisory provides comprehensive and

unparalleled services such as sales, leasing, acquisitions,

site selection, transaction management, investment

analysis, opinions of value, and lease vs. own modeling.

Management Solutions | With an array of core

services including Asset, Facility, Property, and Portfolio

Management and MORE, ROCK’s Management

Solutions TEAM can deliver a tailored experience

for each client and property.

Research & Mapping | By utilizing our proprietary

database and industry leading technologies, ROCK’s

Research & Mapping TEAM conducts detailed

market studies with GIS mapping and powerful

analytics drawn from demographics, consumer

behavior and expenditures, business econometrics, and

much MORE.

Strategic Consulting | Expert driven consulting,

skilled at uncovering opportunities, developing action

plans, and guiding clients to achieve their goals for

creating, maximizing, and sustaining value. Let ROCK’s

Strategic Consulting TEAM's experience and

knowledge show you how real estate can be apart of

your strategy.

ROCK Services

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The ROCK Industrial Team

Highlighted Industrial Clients Served:

$22.4 MillionTotal dollar volume of

industrial sales

Trailing 18 Months

1.8 MillionTotal square feet of

industrial sales

2.6 MillionTotal square feet of

industrial leases

66 TotalActive industrial listings

$30.1 MillionTotal dollar volume of

active listings

5.5 Million SFTotal square feet of active

industrial listings

ROCK Industrial Stats


Licensing & Certifications

Testimonials

Professional Summary

• Certified Commercial

Investment Member (CCIM)

• PA Real Estate Salesperson

License

• MD Real Estate Salesperson

License

Community Involvement

Ben is a member of the board of directors for

Leadership York and chairs the Mentorship

York committee. He is a graduate of

Mentorship York Class of 2012. Ben also sits

on the Downtown Inc. Economic

Development Committee and Retail

Recruitment Committee.

"I can't say enough about how well I thought Ben Chiaro handled

himself throughout the entire period of time from original meetings,

to listing contract, to conferences with prospective Buyer, to final

closing. Ben was the utmost professional in all ways." - Denise

Chapline, Elfant Wissahickon Realtors

"I had the great pleasure to work with both Ben Chiaro and Dylan

Bauer on a recent lease agreement in York. Both Ben and Dylan

approached the assignment with utmost enthusiasm and the

professionalism. Their industry knowledge, local insight,

accessibility, and responsiveness were all incredibly valuable

throughout the process" - Ned Bauhof, DiCarlo's Pizza

Benjamin M. Chiaro, CCIM

Brokerage Advisor

Ben joined ROCK Commercial Real Estate in 2005.

He specializes in shopping center leasing,

retail/restaurant tenant representation, investment sales,

and urban redevelopment / adaptive re-use projects.

Prior to being a Broker, Ben started with ROCK as a

Project Coordinator after graduating with a B.A. in

Business from Millersville University.

Ben is an active member of the International Council of

Shopping Centers (ICSC), where he serves on the

South-Central PA ICSC Next Generation Planning

Committee and also attends deal-making conferences in

Las Vegas, New York, Philadelphia, and Washington, DC

annually.

TEAM Member Profile

http://elfantwissahickon.com/

http://www.dicarlospizza.com/pennsylvania/



Testimonials

Professional Summary

"The level of professionalism and sincere commitment shown was

outstanding during each aspect of the project.” - DENTSPLY International

“David was professional, organized, and reassuring to us as sellers. Even

though our property was not a high-end piece of real estate, we were given

as much time and attention as a huge commercial building. We felt at all

times that everything would be handled efficiently and appropriately." –Jim

and Laurie Overmiller

“ROCK provided accurate, local market analysis and commercial real estate

direction that helped us acquire a strategic property at a critical point in

our organization’s history. Our experience with them was great. Dave Bode

was a pleasure to work with and showed the kind of leadership one would

expect in these transactions." - Aaron Anderson, Logos Academy

David L. Bode, CCIM, SIOR

Managing Partner

David is a principal member in formation of ROCK Commercial

Real Estate, which was launched in September 2001. He specializes

in investment sales and corporate services. With over 27 years

experience in real estate Dave has serviced the Central Pennsylvania

community in multiple positions in industrial and office sales and

leasing along with management and training.

In 2004 David was recognized by the Central Penn Business Journal

as an honoree for its annual “Forty under 40" award, which

recognizes the region's forty top leaders less than 40 years of age.

Dave serves on the Board of Directors for the American Red

Cross York Chapter, Better York, and York Traditions Bank,

as well as the Professional Standards Committee for the Realtors

Association of York & Adams County. He is also on the Logos

Academy Site & Facilities Committee.

TEAM Member Profile

Transaction VolumePast 5 Years

$84.1 Million in total sales

2.4 Million square feet sold

3.0 Million square feet leased


• Society of Industrial & Office Realtors (SIOR)

• Certified Commercial Investment Member

(CCIM)

• PA Real Estate Broker License

• PA Real Estate Broker/Appraiser License

• MD Real Estate Broker License

• WV Real Estate Broker License

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ROCK Highlighted Investment Sales

SOLD!631 South Richland Avenue | York

1,571,664 SF Heavy Manufacturing

$25,000,000 SOLD!3400 West Market Street | York

339,876 SF Warehouse

$8,500,000

SOLD!2010 Pennsylvania Avenue | York

101,553 SF Education Facility /Call Center

$14,450,000 SOLD!3501 Concord Road | York

103,902 SF Professional Office

$11,400,000

SOLD!2820 Whiteford Road | York

12,750 SF Neighborhood Center

$1,950,000 SOLD!Camp Hill Center | Camp Hill

62,888 SF Regional Shopping Center

$3,000,000

Certified Commercial Investment Member (CCIM)

Society of Industrial and Office Realtors (SIOR)

International Council of Shopping Centers(ICSC)

Institute of Real Estate Management (IREM)

A CCIM is recognized as an expert in the commercial and investment real estate industry. There are currently 13,000 CCIM designees globally.

CCIM DEALShare – A benefit of theCCIM designation is the use of DEALShare, which is an online database that allows members to quickly reach out to fellow CCIMs with their property haves and wants.

An SIOR is a specialist in industrial and office markets. The designation is awarded to top-producing professionals who are the “Best of the Best.” There are currently approximately 3,000 designees worldwide.

SIOR Connect– An email platform that allows members to send and receive targeted messages to fellow SIORs, whether it’s a new listing, property requirement, or general inquiry.

ICSC is the global trade association of the shopping center industry. There are currently 70,000 ICSC members globally.

ICSC promotes marketing of consumer goods and services, established codes of fair business ethics and dealings, and encourages research into the architecture and design and into the development of improved management and maintenance methods

IREM is a source for education, resources, information and membership for real estate management professionals

IREM is an international community of real estate managers dedicated to ethical business practices, maximizing the value of investment real estate, and promoting superior management through education and information sharing.


ROCK Networks


Marketing Channels

Strategic Marketing ApproachROCK employs a strategic marketing approach by utilizing our proprietary database combined with the skills of

an in-house Graphic Designer to create targeted, customized marketing pieces that can be distributed via email,

web, or direct mail.


ROCK Proprietary Database

The map above displays the general locations of all ROCK contacts

throughout the continental United States.

The ROCK Network

72,000ROCK currently has

over 72,000 contacts

that span across the

United States

Pennsylvania 83.1%

Maryland 6.3%

New Jersey 1.2%

New York 1.0%

California 0.9%

Contacts by State (Top 5)

Real Estate Brokerage

11.7%

General Contractor

3.6%

Banks

2.9%

Real Estate Investors

2.6%

Attorneys/Legal Services

2.4%

Contacts by Business Type (Top 5)


ROCK Proprietary Database

The map above shows the properties that ROCK tracks for statistical

purposes in it’s proprietary database.

ROCK’s Local Property Knowledge

ROCK Tracks detailed information on 22,700 properties in Central

Pennsylvania including tenants, historical sales and leases, vacancies and MORE.

Industrial

3,922properties

198.8million SF

Office

3,389properties

33.2million SF

Retail

6,338properties

70.6million SF

Mixed Use

3,311properties

17.5million SF

Land

1,262properties

22,817total acres

Other

4,216properties

38.2million SF

Email Marketing Campaign

Statistics

ROCK’s email campaigns reach

20,000+ people per month with

an average open rate of 26.7% and

a unique click to open rate of

27.5%. The average viewer clicks

on at least 2.4 links per email.

ROCK creates and deploys

custom email campaigns that are

strategically targeted, mobile

friendly, and can easily be shared

on popular social media

networks such as Linked-In,

Twitter, and Facebook.

Email

Marketing

Campaigns

Marketing Plan

We focus on collecting and maintaining

information within the company’s

proprietary database. This information is

used for a variety of different purposes

which includes direct marketing of

properties to the correct audience.

Printed

Marketing

Marketing Plan

Online Listing

Services

Loopnet.com is a directory of property listings

and is considered to be the #1 marketplace for

commercial real estate

As a member of the local real estate

associations, ROCK has access to the

multiple listings services in:

• York and Adams Counties

• Lancaster and Lebanon

Counties

• Dauphin, Cumberland, and

Perry Counties

Marketing Plan

Statistics about ROCK’s Website Users

ROCK’s website draws in 4,900+ people per month with an average of 10,500+

page views. 2,000+ visitors go specifically to the Search Properties page. 12,300 property profiles were viewed from the Search Properties page which on average, equals

about 40 page views per listing.

ROCK’s website is designed to adhere to a successful user experience for its

users. Whether it be general navigation from page to page using a desktop, tablet

or mobile device down to the customized interaction of ROCK’s interactive

property search tool.

ROCK’s

Website

Statistics

61.6%Users search from a desktop

or laptop computer

26.6%Users search from a

smartphone or mobile device

11.8%Users search from a

tablet or iPad

Marketing Plan


Client Testimonials

“For a first time business owner, ROCK Real

Estate made finding an office the least of my

worries. They made sure they understood my

business to make property recommendations that

fit my needs. In addition, their response time and

quality to my questions was amazing.”

Samm Smelter

Leadership Arts Association, LLC

“ROCK Commercial is fantastic to work with and

their market knowledge and data is unmatched.

Their strategy for making an offer was outside

the box and helped to show the win-win for both

parties. They are responsive and aware of all

aspects of the deal transaction.”

Joe Russell

KW Commercial

“ROCK’s Management Solutions team has been

managing our commercial property for the past

two years since we acquired it. Eric Stankiewicz

and his support team have been very responsive

to all of our needs. As importantly, they are

responsive to the needs of our tenants. From

current and future maintenance needs, to

financial accountability and reporting, ROCK’s

Management Solutions has really helped make

our investment worry free.”

John Giambalvo

Giambalvo Family Limited Partnership

“ROCK is a very professional real estate firm who

understands the commercial real estate market

in York County. They know how to structure

transactions so they satisfy both the buyer’s and

seller’s needs that will eventually result in a

contract.”

George Dotzel

SF & Company

“Gordie Kauffman did an outstanding job finding

a buyer for our raw land in a very tough

commercial real estate market. He was very

responsive throughout the process and helped me

make an informed decision regarding how to

proceed. I would unconditionally recommend Mr.

Kauffman as commercial broker.”

John Gilliland

“Ben Bode is a very good listener and did an

excellent job matching our needs and

requirements with available properties in the

geographic location we wished to be

headquartered. I was impressed with Ben’s level

of professionalism, and his willingness to expend

the additional effort. He was very good in

providing relevant information without being

overly aggressive. I would highly recommend Ben

to anyone wishing to relocate their business in the

York area.”

Rick Eisenhart

Multi-Graphic Co.

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