Marketing / PR Kiwanis International 2005MAXIMIZING KIWANIS SERVICE 1 Kiwanis International Serving the Children of the World Kiwanis International Todd

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<ul><li> Slide 1 </li> <li> Slide 2 </li> <li> Marketing / PR Kiwanis International 2005MAXIMIZING KIWANIS SERVICE 1 Kiwanis International Serving the Children of the World Kiwanis International Todd E. Siebels </li> <li> Slide 3 </li> <li> One can make a difference campaign Increase name and brand recognition of Kiwanis Develop and promote the Kiwanis service and fellowship brand Strengthen our voice as an advocate of children and communities worldwide to drive membership growth! </li> <li> Slide 4 </li> <li> One can make a difference campaign Tool Kits for Clubs: Marketing and Public Relations Handbook Promotional Materials, Print Ads and Billboards Public Service Announcements for Radio and TV ORDER via our website: CarolinaKiwanis.org/pr </li> <li> Slide 5 </li> <li> One can make a difference campaign &gt; Successes New Ideas Concerns Recommendations </li> <li> Slide 6 </li> <li> Ideas that deserve mentioning again Club Websites make your club available 24/7 Billboards FREE exposure! Business Cards spread the word </li> <li> Slide 7 </li> <li> Club Websites Great way to promote your club while sleeping Visit Carolinas District website. www.CarolinaKiwanis.org/pr Download website template http://carolinakiwanis.org/pr/download/KiwanisWebsiteTemplate.zip Instructions located in the README file </li> <li> Slide 8 </li> <li> Billboards FREE exposure! Clubs pool money to buy billboard paper. Leads go to participating clubs. Cost of $45 per sign (SHIPPED) </li> <li> Slide 9 </li> <li> Slide 10 </li> <li> Slide 11 </li> <li> Slide 12 </li> <li> Slide 13 </li> <li> Business Cards VistaPrint.com Pay for shipping only!!! Give to prospective members. Include the following: Contact info Meeting time and location Website Phone number </li> <li> Slide 14 </li> <li> Pay shipping only! You are Invited! VistaPrint.com Club Name Time &amp; Place Website Phone number FREE LUNCH! </li> <li> Slide 15 </li> <li> Club PR / Marketing Chairs Create a Division PR / Marketing team Divide media outlets equally to PR/Marketing chairs Eliminates contacting media too much When meet again, discuss what went well What can we do to do better Attack again </li> <li> Slide 16 </li> <li> Think Like a Reporter Why should he/she care about your story? What questions might he/she ask? Who else should he/she talk to support your story? What is his/her deadline? </li> <li> Slide 17 </li> <li> Newspaper / Press Release Newspaper / press release Submit articles with a photo to newspaper every opportunity Letter to the Editor Do not get discouraged. They never print what they dont receive - keep sending! </li> <li> Slide 18 </li> <li> Guest speaker at other organizations Other Ideas - Spread the word Inform other organizations about Kiwanis and its mission American Legion Senior Groups Church Groups Parent Teacher Associations Book Clubs </li> <li> Slide 19 </li> <li> Recruit New Members Send letters to local businesses explaining why they need to be represented in a local Kiwanis club Visit local business owners with the same message Add visitors to the mailing list. Post website on all materials. </li> <li> Slide 20 </li> <li> Participate in charity events Relay for life March of Dimes Childrens Miracle Network Special Olympics Always have members wear something to identify themselves as Kiwanians </li> <li> Slide 21 </li> <li> Certificates of appreciation CertificateMaker.com Print Thank You certificate Include a Kiwanis sticker Buy frames from Dollar Store Present to businesses for appreciation </li> <li> Slide 22 </li> <li> Bottled Water 4 sale! Bottled water with club logo Sell at events club participates in Cost is 50 cents Sell for $1.00 or more </li> <li> Slide 23 </li> <li> New Citizen Packet Club brochure w/contact information to give to new residents. When have events, post flyers in businesses and schools. Include information about how to become a member. Come join in the fun! You are invited! Example: Hand out cards while ringing bell for Salvation Army. </li> <li> Slide 24 </li> <li> Speaker Gifts for $1.00 Get nice hardback books from the Dollar Tree. Put a Kiwanis sticker in back of book with club name and logo presented in honor of Guest Speakers Name Donate book in their name to a school library. </li> <li> Slide 25 </li> <li> Kiwanis Inciter Marketing and Public Relations E-newsletter Free monthly newsletter from Kiwanis Intl. http://kiwanis.org/pr/inciter/ </li> <li> Slide 26 </li> <li> Resources Download this presentation, links, PSAs, website templates and sample forms at: www.CarolinaKiwanis.org/pr </li> <li> Slide 27 </li> <li> Lifes Little Instructions When meeting someone you dont know well, extend your hand and give them your name. Never assume they remember you even if youve met them before. </li> <li> Slide 28 </li> <li> Lifes Little Instructions Have a firm handshake </li> <li> Slide 29 </li> <li> Lifes Little Instructions Look people in the eye. </li> <li> Slide 30 </li> <li> Lifes Little Instructions Buy whatever kids are selling on card tables in their front yards. </li> <li> Slide 31 </li> <li> Lifes Little Instructions Stand at attention and put your hand over your heart when singing the national anthem. </li> <li> Slide 32 </li> <li> Lifes Little Instructions Be punctual and insist on it in others. </li> <li> Slide 33 </li> <li> Lifes Little Instructions Be kinder than necessary. </li> <li> Slide 34 </li> <li> Lifes Little Instructions Never cut what can be untied. </li> <li> Slide 35 </li> <li> Lifes Little Instructions Wave at children on school buses. </li> <li> Slide 36 </li> <li> Lifes Little Instructions Buy ladders, extension cords, and garden hoses longer than you think youll need. </li> <li> Slide 37 </li> <li> Lifes Little Instructions Show extra respect for people whose jobs put dirt under their fingernails. </li> <li> Slide 38 </li> <li> Lifes Little Instructions When there is a hill to climb, dont think that waiting will make it smaller. </li> <li> Slide 39 </li> <li> Lifes Little Instructions Answer the easy questions first. </li> <li> Slide 40 </li> <li> Lifes Little Instructions Buy raffle tickets, candy bars and baked goods from student who are raising money for school projects. </li> <li> Slide 41 </li> <li> Lifes Little Instructions When there is a piano to be moved, dont reach for the stool. </li> <li> Slide 42 </li> <li> Lifes Little Instructions Never ignore evil. </li> <li> Slide 43 </li> <li> Lifes Little Instructions Encourage anyone who is trying to improve mentally, physically, or spiritually. </li> <li> Slide 44 </li> <li> Lifes Little Instructions Remember that great love and great achievements involve great risk. </li> <li> Slide 45 </li> <li> Lifes Little Instructions When you see visitors taking pictures of each other, offer to take a picture of their group together. </li> <li> Slide 46 </li> <li> Lifes Little Instructions Be as friendly to the janitor as you are to the chairman of the board. </li> <li> Slide 47 </li> <li> Thank you! Todd E. Siebels (252) 321-3226 Todd@SiebelsGroup.com </li> </ul>

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