MARKETING PORTFOLIO SRS RECRUITMENT SOLUTIONS

HAYLEY REYNOLDS ©2018

Company Profile: SRS Recruitment is a specialist consultancy, offering recruitment solutions to UK

employers and job seekers in the construction products manufacturing and distribution sectors.

Web Design

www.srsuk.com

Print Adverting

SRS needed a

website that was

consistent with their

brand, mobile

friendly, responsive

and modern.

The new website was

designed using

Wordpress and now

attracts on average

23,000 visitors per

month.

MARKETING PORTFOLIO SRS RECRUITMENT SOLUTIONS

HAYLEY REYNOLDS ©2018

Trade Publishing

Marketing Campaign

The brief for this campaign was to drive engagement with SRS Recruitment’s current and target

customers through the development of a monthly e-newsletter. RE-CON (Recruit-Construction)

was marketed through a social media campaign utilising a multi-channel strategy involving

LinkedIn, Facebook and Twitter and the company website.

Results

Reach: 300 Campaign click throughs

Conversion: 242 email list subscribers (81% conversion rate)

In a marketing

campaign to increase

brand awareness, SRS

Recruitment became

sponsors of the Builders

Merchants’ Awards for

Excellence 2018.

A one-page editorial

was created along

with a full page advert

to promote SRS

Recruitment’s

sponsorship.

MARKETING PORTFOLIO SRS RECRUITMENT SOLUTIONS

HAYLEY REYNOLDS ©2018

Email Marketing

MARKETING PORTFOLIO SRS RECRUITMENT SOLUTIONS

HAYLEY REYNOLDS ©2018

PR/ Copywriting

How to survive the wait after an interview (Blog post)

We’ve all been there, you are a bundle of nerves before the interview starts, a bundle of nerves in the interview and

an even bigger bundle of nerves waiting to find out if you got the job.

Everyone suffers from post interview nerves, even if they are ‘playing it cool’. Waiting for an answer can seem to

drag on forever.... Read More

Interview Nerves (Blog post)

So the idea of a job interview turns you into a nervous wreck. Don't worry. The truth is, you’re not the only one. Even

if you have been to a job interview more times than you can count, it never gets any easier, but believe it or not,

there are so many ways to prepare yourself and make the experience less frightening and stressful... Read More

SRS Sponsors CPA Spring Lunch 2018 (Press Release)

The Spring Lunch is recognised as one of the UK construction industry's most important networking events which

attracts a diverse audience from key sectors including senior and executive members of manufacturers, distributors,

major contractors, supplies and a number of political and media influencers... Read More

SRS sponsors Supplier Account Manager of the Year category at the Builders’ Merchants Awards

for Excellence 2018 (Press Release)

We all know that relationships make the merchanting world go round, and the Supplier Account Manager of the Year

Award – a new addition to this year’s Builders’ Merchants Awards for Excellence – is a perfect opportunity to

recognise someone who has built great relationships with the companies that supply your builders’ merchant...

Read More

SRS Recruitment Announce Results of The Construction Products Salary Survey 2017 (Press Release)

SRS Recruitment Solutions, the UK’s construction sector recruitment consultancy has released results of their annual

salary survey for 2017... Read More

MARKETING PORTFOLIO SRS RECRUITMENT SOLUTIONS

HAYLEY REYNOLDS ©2018

Market Research Campaign

The brief for this campaign was to conduct market research through development of a salary

survey with the objective of obtaining data on salaries within the construction products industry.

Data from the primary research was used for internal purposes but also as strategy for engaging

with existing and target customers by offering a free copy of the report in exchange for customer

data. Therefore, a follow on campaign was created to increase brand awareness and generate

new leads (i.e. a lead magnet)

Survey design and distribution via Survey Monkey

Data analysis and report creation (Print and digital)

Landing Page creation

Utilisation of multi-channel marketing

Mailing list creation and report distribution via Mail chimp

Results

Reach: 1027 campaign click throughs

Conversions: 500 email list subscribers (50% conversion rate)

Report

MARKETING PORTFOLIO SRS RECRUITMENT SOLUTIONS

HAYLEY REYNOLDS ©2018

Landing Page

Social Media