marketing plan - temple mis · (with muji as the distant 3rd wheel) current strategies “perfect...
TRANSCRIPT
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Marketing Plan Andrew Fast - Jenny Chang - Nhi Nguyen - Yoshiaki Imai - Zachary Stoner
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Customer Persona Madoka Homura
Who is she? Why do we care?
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NITORI 4Ps & TARGET MARKET
4P Target Market Online and in stores, inside and outside of city
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NITORI POSITIONING - SWOT ANALYSIS
● Technology Competitiveness
● Return on Investment and Research
● Single-unit Furnitures
● Foreign Markets ● Globalize Brand
Recognition
● Competition with foreign brands
● External Business Risks
● Cost leader● Customers Credibility ● Skilled Workforces ● Convenient
Locations
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ANSOFF MATRIX & PORTER'S GENERIC
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Who is/are the Main Competitor(s) of Nitori?
(Spoiler Alert)These guys
(With Muji as the distant 3rd wheel)
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CURRENT STRATEGIES
“perfect coordination” NITORI
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SURVEY RESULTS Can communicate in
Japanese without much problems
income under 5 million yen/year
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THREE=YEAR GOALS
● Increase overall sales by 7% per year
● Increase online sales by 10% per year
● Target new buyer groups to expand
market share
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MARKETING STRATEGIES● New product line to focus on the single household market with value priced,
compact, multipurpose furniture.
● New product line to focus on more affluent, quality-minded consumers with stylish, high-end furniture.
● Enhanced online shopping experience with virtual showroom, speedier delivery, and foreign language support.
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Thank you for listening!
Any question?