marketing plan - rahul (1)

8/3/2019 Marketing Plan - Rahul (1)

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MARKETING BUSINESS PLAN

PRESENTATION

SUBMITTED TO

PROF. RUCHITA JETHWA


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PRESENTED BY

Swati

pandey Abhijeet

Biswas

Geetha

Gamesan

RuchiSawant

Rahul

Parab

ShabnamShaikh


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MARKETING PLAN

Executive Summary

(Our company) has been forced to realign its prices in order to stay

competitive with competitors who have introduced lower-cost brands.

New advances in technology calls for the latest devices to be smaller,

lighter, and more portable.

Additionally, this new technology is placing increased demand for a

stronger power supply and that is why (______) has launched a new line

of Pen Drive + Bluetooth devices, which includes various features.

The goals in the marketing plan

1. Top-line sales growth

2. Cost Efficiency

3. Customer Retention

4. Market Share Goals


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CURRENT SCENARIO OF TECHNOLOGY

USES:

Retail and Mobile e-Commerce

Medical

Travel

Home Networking

Wireless keyboards, mouse, USB, Adapter,

Modems, Pc cards.

File transfer.

Headsets, Music players.


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COMPANY OVERVIEW

Name of the Organisation:

Address

A-100, Greenscape Technocity

X-4/1, MIDCMahape

Mahape,

Navi Mumbai - 400710,

Total Project Cost Rs. 21.68 crore


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Mission Statement

To develop a superior quality product of Flash Drive + Bluetooth for our

users through advanced technology, innovation, leadership and

partnerships.

Vision Statement

To provide quality products and cost-efficient services to our customers,based on new flash semiconductor memory.

To be a global leader in Flash drive and Bluetooth industry.


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PARTICULARS AMT.

(In 000)

AMT.

(In 000)OWNERS FUNDS

Abhijit

Shabnam

Rahul

Ruchi

Swati

Geetha

EQUITY SHARE CAPITAL

NET WORTH

20000

20000

20000

20000

20000

20000 120000

36828

156828

BORROWED FUNDS

LOAN FROM BANK

TOTAL BORROWED FUNDS

60000

60000

TOTAL SOURCES OF FUNDS 216828

SOURCES OF FUNDS


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7 Ps of MARKETING


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PRODUCT

Offers Unique Selling Proposition of Pen Drive + Bluetooth, for the firsttime in India.

Wide operation range of Bluetooth from 100m to 500m.

Pen drive with storage capacity of 2GB, 4GB, 8GB, 16GB, 32GB.

Digital Camera with 5 MP.

Sophisticated advanced Integrated Chips.


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PRICING

SIZE MRP

2 GB Rs. 399

4 GB Rs. 699

8 GB Rs. 1400

16 GB Rs. 2500

32 GB Rs. 5000


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PLACE

Divisional offices:

1. Mhape

[Navi Mumbai] 2.Delhi

3.Chennai.

4. Kolkata.


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PROMOTION

Banners / Hoardings

Pamplets

Website www.

Stalls during College events in Mumbai


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PHYSICAL EVIDENCE

Standard-A USB plug provides a physical interface to the host

computer.

USB mass storage controller a small microcontroller with a

small amount of on-chip ROM and RAM. NAND flash memory chip(s) stores data (NAND flash is typically

also used in digital cameras).

Crystal oscillator produces the device's main 12 MHz clock

signal and controls the device's data output through a phase-

locked loop.


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PROCESS


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PEOPLE


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COST SHEET of

PARTICULARSAMOUNT

(Rs)

[in 000)

RAW MATERIALS 114120

(+) LABOUR 1268

PRIME COST 115388

(+) INDIRECT EXPENSE 95100

COST OF GOODS SOLD 210488


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COST SHEET of

PARTICULARSAMOUNT

(Rs)

[in 000)

(+) SELLING & DISTRIBUTION EXPENSE 6340

TOTAL COST 216828

(+) PROFIT 2409

SALES 219237


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BLUETOOTH & ITS USES

Bluetooth is standard for wireless communications between

devices in a PAN (Personal Area Network) using Radio

Frequency for a short range.

Auto conversation between Bluetooth enabled devices.

Formation of personal area network (PAN) or piconet. Establish a link using Link Manager protocol.

Authenticate, send and receive data.

Radio Frequency at 2.45 GHz.

Operation range around 10m to 300m.


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marketing plan - rahul (1)

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