marketing plan for launch of a unique product pen-pc
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![Page 1: Marketing plan for launch of a unique product PEN-PC](https://reader035.vdocuments.mx/reader035/viewer/2022081413/54706914b4af9f980a8b4707/html5/thumbnails/1.jpg)
![Page 2: Marketing plan for launch of a unique product PEN-PC](https://reader035.vdocuments.mx/reader035/viewer/2022081413/54706914b4af9f980a8b4707/html5/thumbnails/2.jpg)
![Page 3: Marketing plan for launch of a unique product PEN-PC](https://reader035.vdocuments.mx/reader035/viewer/2022081413/54706914b4af9f980a8b4707/html5/thumbnails/3.jpg)
PEN - PC
The computer of the future !!!
![Page 4: Marketing plan for launch of a unique product PEN-PC](https://reader035.vdocuments.mx/reader035/viewer/2022081413/54706914b4af9f980a8b4707/html5/thumbnails/4.jpg)
Marketing Mix
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Product
PEN-PC
Rechargeable lithium -ion battery
Capable of storing terabytes of data-
Use lasers and infrared technology
E finger printing
![Page 6: Marketing plan for launch of a unique product PEN-PC](https://reader035.vdocuments.mx/reader035/viewer/2022081413/54706914b4af9f980a8b4707/html5/thumbnails/6.jpg)
USPUSP
•Easily slip in a pocket Virtual keyboard and monitor Easily accessible Consume less electricity
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Rs. 45,000
Price•P
ricing objective - market skimming
1
•Deterring Demand - Surveys
2
•Estimating Costs - Target Costing
3
•Selecting a Pricing Method - Target Return Pricing
4
• Promotional pricing - Warranties and services c Contracts, Cash rebates,
5
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Place
Direct channel-
Exclusive retail store
E-Commerce Marketing Practices
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Promotion
![Page 10: Marketing plan for launch of a unique product PEN-PC](https://reader035.vdocuments.mx/reader035/viewer/2022081413/54706914b4af9f980a8b4707/html5/thumbnails/10.jpg)
•Advertising - print, TVC
1
•Events and Experiences
2
•Personal Selling
3
•Free insurance,
•2 year warranty, at 0% finance availability
4
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PEN - PCThe computer of the future !!!
for more information log on towww.penpc.com
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STPSTP
Segmentation
• Niche Marketing
Positioning
• The computer of the future
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Target Audience
•Working Executives
•Slaves To Technology
•Students
•People who are looking for something extraordinary
![Page 14: Marketing plan for launch of a unique product PEN-PC](https://reader035.vdocuments.mx/reader035/viewer/2022081413/54706914b4af9f980a8b4707/html5/thumbnails/14.jpg)
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Thank You