marketing plan android app- movies unlimited
TRANSCRIPT
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movies unlimitedMarketing plan for an android app:
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An app that lets you stream latest movies latest movies online in high quality.
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Marketing plan:
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Statistically, people are more likely to wait and watch wait and watch newly released movies at home than in a cinema hall.
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Reasons:• Convenience in terms of time, and place.time, and place.• Comfort.• Cost.
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Another reason being, people might prefer movies that are might prefer movies that are older and not showing in the cinema halls.
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Hence the demand to make the “movie “movie experience at home” better than now.
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To make the movie experience at home better:1) Provide people access to high audio and video quality movies.quality movies.
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To make the movie experience at home better:2) Provide people with a variety of movies to choose from.choose from.
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To make the movie experience at home better:3) At an affordable price.
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The company is a new one so it needs a novel needs a novel identity in the market.
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To emerge successful in a market, a company has to company has to be a new idea or a new technique for implementing an old idea.
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The market already has companies that provide that provide good quality online video streaming experience.
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Also they cover almost all the possible fields there are, possible fields there are, including television content, live sports, etc.
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What makes us different from them??them??
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Instead of providing a selected mix of movies, TV selected mix of movies, TV series, and sports content, we focus solely on movies .
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POD:we concentrate exclusively on movies, providing a movies, providing a HUGE collection and a wide variety to choose from.
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Our target customers would be all those people those people who love to spend their leisure watching movies.
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Those who have varied interests and require a wide range of and require a wide range of genres to choose from.
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And all those who love to watch movies but cannot find but cannot find the time to go to a cinema hall.
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With the target market specified, our job is to make specified, our job is to make demand meet supply.
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Our goal would be to create a single platform create a single platform where people can find any movie they want.
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And to save people from the tedious process of process of searching different websites for what they want.
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Customer needs: A good movie experience at experience at home.
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Our strategy is to differentiate differentiate ourselves from the rest of the market.
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And position ourselves as a company that provides a rich, provides a rich, personalised movie experience at home.
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We can also collaborate with other channels like channels like youtube, dailymotion to achieve this purpose.
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The users can register on the app with their details and app with their details and personal preference of genres.
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The genre preferences and watch history will be history will be used to provide suggestions of similar movies.
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The users can also check and write reviews and and write reviews and rate the movies.
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The movies will be sorted through many filters like filters like genre, year, actors, etc for better and easier search results.
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• The free version of this app lets you stream up to a maximum to a maximum of 5 movies per month from a limited collection of movies.
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When you “go premium” you can save you can save the movie and watch it offline through the app.
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The app can be accessed through up to 3 devices ( TV, through up to 3 devices ( TV, laptop, mobile phone) for one registration.
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We also provide discount offers and special incentives to incentives to premium customers based on their activity through the app.
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All this on a monthly premium premium subscription of $ 4.5
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A timeline needs to be set accordingly.accordingly.
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A schedule is to be planned based on the based on the infrastructure availability
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The schedule can be kicked off after suitable off after suitable investor funding.
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The idea is to create a better movie movie experience at home.
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Thank you.
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Disclaimer:Prepared by G Sai Samhitha, BITS – Pilani Hyderabad campus, as a part of marketing research internship under Prof. Sameerinternship under Prof. SameerMathur, IIM Lucknow.