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Marketing Organisation Prof Prashant Kumar Gupta Jain College Of MBA & MCA

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Marketing Organisation

Prof Prashant Kumar GuptaJain College Of MBA & MCA

Organisation

• Group of people• Structured to achieve common goal• Defines relationship between roles• Assigns responsibilities and

authorities

Marketing Organisation

• Group of marketing persons brought together

• Decisions on 4Ps• Reach quantitative and qualitative

marketing objective• Provides or proper co-ordination between

marketing personnel

Types• Functional

o Marketing activities are grouped

• Product Orientedo Separate structure for each product

• Market/Territory Orientedo Area Wiseo Area Manager, Zonal Manager, Divisional manager

• Customer Orientedo Different classes of customer

Factors Affecting Size• External factors:-

o Economico Political-Administrative

• Internal Factors:-o Purpose of the organisation

• Individual Choices

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Marketing organisation