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Marketing on LinkedInSearch Engine Strategies, TorontoJune 13th, 2007

Helen M. OverlandSenior SEM Specialist

Wednesday, June 13th, 2007

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agenda for today’s discussion

» Part 1: An Introduction to NLC

» Part 2: An Overview of LinkedIn

» Part 3: Marketing Strategies on LinkedIn

» Part 4: Case Study

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about non-linear creations

» Founded in 1995» NLC is an e-business integrator that consistently delivers

mission critical, technically challenging projects under tighttimelines.

» More than 750 completed projects» Offices in Toronto and Ottawa » 50+ full-time specialists » Privately held company, profitable & stable

• CMS practice area established in 2000• Enterprise Search practice area established 2002• SEM practice area established 2004• Microsoft Solutions Group established 2006

TECHNOLOGY PARTNERS

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a sample of our clients

RETAIL MEDIA NGO’S LEGALTECHNOLOGY

FINANCIAL

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search engine marketingsolutions group

Qualified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors

NLC is a member of the Search Engine Marketing Professional Organization (SEMPO)

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An Overview of LinkedIn

What is LinkedIn?

» A professional social networking site» Connect with acquaintances and business colleagues» View connections to 3 degrees» Reach ~11 million professionals

?

Business 2.0, December 1, 2006 - “LinkedIn has become the go-to place for the tech elite. Increasingly, if you ’re not LinkedIn, you’re left out.”

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Marketing on LinkedIn

» Increase Visibility & Branding

» Direct Sales

» Generate Traffic & Support SEO

What You Can Do with LinkedIn

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An Overview of LinkedIn

Things to Keep in Mind

» Security» Recruiting» Don’t Spam

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An Overview of LinkedIn

Your Network: “Quality” or “Quantity”?

» Volume of Contacts?

or…» Trusted

Contacts?

» Maybe… Both!

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An Overview of LinkedIn

» Answers» Services» Search» Groups» Jobs

LinkedIn Tools

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Marketing on LinkedIn

» Display your expertise in “Answers”» Announce your new website or service» Drive readers to your blog posts» Get your service recommended

Goal #1: Increase the Visibility of Your BrandStrategies:

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Marketing on LinkedIn

» Research potential clients and partners» Respond to service requests in “Answers”» Get your service recommended

Goal #2: Direct SalesStrategies:

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Marketing on LinkedIn

» Link to your site in Employee profiles

» Answers pages are indexed – drive traffic with relevant

links

Goal #3: Generate Traffic & Support SEOStrategies:

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Marketing on LinkedIn

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Case Studies

Case Study #1: “Organic” MarketingDuring the period of April 1 - June 5th, 2007

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Key Takeaway

Key Takeaway

» Reach the “right” people» Take WOM to the next

level» It’s Free» The potential is limitless

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Questions & Contacts

That’s It!

» Helen M. Overland – Senior SEM Specialisthelen@nonlinear.ca416-203-2997 x242

» NLC Internet Marketing Blog : www.nlcblog.ca

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