China’s online business networks for marketing: Ushi.com

By Sampi Marketing

China’s Top Business Social Networking Websites

926

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98 8426

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Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com

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Most active networks (daily users)

2014 iResearch

China’s Top Business Social Networking Websites

30,000,000

20,000,000

7,000,000 5,000,000

1,200,000

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5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com

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Total number of registered users

Companies own numbers

Sites general profile

• Largest

• Lower level professionals

Dajie

• 2nd largest

• White collar

Tianji

• 3rd largest

• White collar & VIP

Renhe

• Very active

• Only for recruiting

Wealink

• Relatively small

• White collar

Ushi

Features

• ~1.2 million registered users

• Most well known outside of China

• English version

• Closest to LinkedIn in functionality

• Claims to have higher level professionals

• Groups: open/closed, moderated

• Q&A section

• Events section

• Mobile app

Home page

Newsfeed from

connections and

followed companies

Company page

Corporate profile

News, blog

Jobs

Q&A page

Only in Chinese

Discussion groups

99% in Chinese

Open/closed

Moderated

Group sections:

• Discussion

• Ads

• Jobs

• Events

• Mambers

Advertisement

Limited CPM options

Focused on brand

engagement through

Q&A, quizzes or

events campaigns

Sponsored newsletter

Advertisement

Size

• Relatively small – 1.2 million users

Audience profile

• White collar professionals

Marketing value

• B2B/B2C companies, companies that employ skilled professionals

Drawback

• No PPC based advertising, limited CPM ads, requires expensive contract for marketing campaign

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