marketing of samsung during festivals
TRANSCRIPT
![Page 1: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/1.jpg)
OBJECTIVE
The objective of the research was to
find out the various offers given by
Mobile Phone Companies during the
festival period and its effect on the
Volume of sales.
![Page 2: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/2.jpg)
"Inspire the World, Create the Future"
SHWETNSHU GUPTA MBA-49-TBS
![Page 3: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/3.jpg)
INDUSTRY CONGOLOMERATE
FOUNDED 1938
FOUNDER LEE BYUNG- CHUL
HEADQUARTERS SAMSUNG TOWN- SEOUL -SOUTH KOREA
AREA SERVED WORLDWIDE
PRODUCTS APPAREL,CHEMICALS, CONSUMER ELECTRONICS, ELECTRONIC COMPONENTS, MEDICAL EQUIPMENT, PRECISION INSTRUMENTS, SEMICONDUCTORS, TELECOM EQUIPMENT
![Page 4: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/4.jpg)
SAMSUNG: 40-42%
Jammu market share
![Page 5: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/5.jpg)
Samsung know that people now a days are not offer hungry but are technology hungry
By keeping this in mind, Samsung has launched approximately half of a dozen its premium products along with its 10 inch
tablet.
![Page 6: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/6.jpg)
GALAXY Golden – a premium golden
coloured flip phone specially designed for
consumers seeking innovation & stylish
design.
Gold has huge appeal amongst Indian consumers since it's a fantastic premium stand-out colour.
This also means the product needs to be niche or super-premium.
SOURCE : SAMSUNG.COM & SMART CAFE
![Page 7: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/7.jpg)
SAMSUNG is offering consumers innovative, yet affordable technology GALAXY Trend and Star Pro. SAMSUNG believe these new devices coupled with the innovative language capability will help them address a larger set of consumers.
SOURCE : SAMSUNG.COM
![Page 8: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/8.jpg)
Note 3 + gear- enhanced viewing experience
Samsung goal is not just to make great devices, but to empower consumers to truly experience, enjoy and fulfil their busy life with SAMSUNG devices, like the Note 3 and the Gear”,
SOURCE : SAMSUNG.COM
![Page 9: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/9.jpg)
Samsung has launched the first in the World, Curved Smart Phone. This phone is named as Galaxy Round.
a test product limiting
production volumes as it doesn't expect to sell that many.
In this sense, the product can be seen as more like a headline grabbing stunt than a viable long term evolution of the smartphone.SOURCE : SAMSUNG.COM
![Page 10: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/10.jpg)
Super slim and flexible experience by 2014
SOURCE : SAMSUNG.COM & DAILY EXCELSIOR NEWSPAPER
![Page 11: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/11.jpg)
Galaxy Tab 10.1
SOURCE : SAMSUNG E-STORE
![Page 12: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/12.jpg)
Samsung smart upgrade offer
SOURCE : SAMSUNG.COM
![Page 13: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/13.jpg)
SOURCE : SAMSUNG SMART CAFE
![Page 14: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/14.jpg)
Samsung made a revolution by announcing a 10% cash back offer on selected Galaxy devices, provided that these purchases are made under EMI scheme using credit/debit cards of participating banks (Axis bank, Citi Bank and Standard Chartered bank)
SOURCE: DAILY EXCELSIOR NEWSPAPER
![Page 15: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/15.jpg)
Smart: Shopping & entertainment
SOURCE : SAMSUNG E-STORE
![Page 16: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/16.jpg)
![Page 17: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/17.jpg)
Prices slashedSource: Samsung e-store
![Page 18: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/18.jpg)
ANIL COMMUNICATIONS: BAHU PLAZAOWNER: Mr AnilUnit sold: 130Sales: 27 lakhs
1000-2000 off on every mobile
![Page 19: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/19.jpg)
21ST CENTURY: GANDHI NGR.OWNER: Mr Amandeep
UNITS SOLD: 500SALES: 50 lakhs
![Page 20: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/20.jpg)
Offer by 21st Century
![Page 21: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/21.jpg)
Samsung smart café: Bahu plazaOwner: Mr Sahil Mahajan
![Page 22: marketing of samsung during festivals](https://reader036.vdocuments.mx/reader036/viewer/2022062703/5553a798b4c905d9448b46e7/html5/thumbnails/22.jpg)