marketing mngmt

By Saughat dass 53

1-2

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value

to customers and for managing customer relationships in ways that benefit the

organization and its stakeholders.

1-3

Marketing management is theart and science

of choosing target markets and getting, keeping, and growing

customers throughcreating, delivering, and communicating

superior customer value.

1-4

GoodsGoods

ServicesServices

Events & ExperiencesEvents & Experiences

PersonsPersons

Places & PropertiesPlaces & Properties

OrganizationsOrganizations

InformationInformation

1-6

Nonexistent Latent

Declining Irregular

Full UnwholesomeOverfull

Negative

1-7

Consumer Markets

Business Markets

Global Markets

Nonprofit/ Government Markets

Needs, wants, and demands

Target markets, positioning, segmentation

Offerings and brands

Value and satisfaction

Marketing channels Supply chain Competition Marketing

environment

1-8

1-9

Production

Selling Marketing

Product