marketing mix final
DESCRIPTION
Marketing Mix With an Example..TRANSCRIPT
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By
B.Sudheer Reddy
BIMS,Hyd.
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Marketing Simple Marketing System. Marketing Mix. Tools of Marketing Mix.
OBJECTIVES
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What is Marketing…?? Selling ? Advertising ? Promotions ? Making products available in stores ? Maintaining inventories ?
All of the above, plus much more!
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Marketing = ?
Marketing is a Social and Managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
PHILIP KOTLER
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In Simple Terms ..
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Simple Marketing System
Industry(a collection
of sellers)
Market(a collection
of Buyers)
Goods/services
Money
Communication
Information
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Marketing Mix ..
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Mercedes-Benz SLS AMG
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Variety : Mercedes – Benz SLS AMG [ 2010-Present ]. Quality : Assured by “ Mercedes Benz ”. Design :
i. Fitted with a set of 21 inch light Metal rims .ii. Engine-623 HP. iii. Open Door System.iv. Dual Clutch – Semi Automatic.
PRODUCT
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Features :i. Sporty ride and Smooth Handlingii. Stylish and cozy interiors.iii. Covers 0-100 kmph sprint in just 3.8 seconds. iv. The safety features include up to eight
airbags. Brand Name:
i. Mercedes Benz [ INDIA ]
ii. Mercedes- Benz [ World Wide ]
CONT….
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List Price Discount Price. Allowances. Payment Period. Credit Terms.
PRICE
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Advertising. Personal Selling. Sales Promotion. Publicity.
PROMOTION
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Channels. Coverage. Assortments. Locations. Inventory . Transportation. Logistics.
PLACE
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