marketing microinsurance: insights from five countries

Download Marketing Microinsurance: Insights from Five Countries

Post on 04-Aug-2015

91 views

Category:

Marketing

3 download

Embed Size (px)

TRANSCRIPT

1. Marketing Microinsurance: Insights from Five Countries February 3, 2015 The Morocco, Egypt and Uganda projects benefit from the Agence Franaise de Dveloppement support. The analysis, views and opinions expressed are those of the author and do not necessarily reflect the position of the Agence Franaise de Dveloppement. @womensworldbnkg #marketingMI 2. Panelists 2 Fadi Al-Tawabini, Marketing and Business Development Manager, Microfund for Women Hilary Nichols, Senior Associate, Product Development, Womens World Banking Cathleen Tobin, Director, Product Development, Womens World Banking MODERATOR Karen Miller, Chief Knowledge and Communications Officer, Womens World Banking #marketingMI 3. 3 Womens World Bankings Global Footprint 35+ years focused on womens access to finance 21 million active clients 68% women 38 institutions $8.5 billion in outstanding loan portfolio $5.5 billion in deposits MIDDLE EAST & NORTH AFRICA Countries: 5 Institutions: 5 SUB-SAHARAN AFRICA Countries: 9 Institutions: 10 ASIA Countries: 6 Institutions: 12 LATIN AMERICA AND THE CARRIBEAN Countries: 7 Institutions: 10 EUROPE Countries: 1 Institutions: 1 #marketingMI 4. Key customer insights Hospitalization due to delivery is the event that matters most to women Women prioritize the health of their family over their own health The family policy cannot exceed 5JD ($7) per month Key Product Features Benefit at 15JD per day for up to 30 days, with max of 48 days in policy period No exclusions or limitations Premium at 1 JD per month (negotiated down from 1.1 JD) Mandatory enrollment for borrower only Since 2012: Voluntary coverage for spouse & full family added at 1 JD per person Results as of August, 2014 More than 97,000 active individual policies 36% claims rate, almost half of which were for pregnancy-related hospitalization Microfund for Women has reported higher profits and increased client retention as a direct result of offering health microinsurance. Microfund for Women: RiAya: Meeting Client Needs 4#marketingMI 5. MFW Riayas Brochure 5#marketingMI 6. MFW: Investing in Consumer Education 6#marketingMI 7. Marketing Microinsurance: Insights from Five Countries February 3, 2015 The Morocco, Egypt and Uganda projects benefit from the Agence Franaise de Dveloppement support. The analysis, views and opinions expressed are those of the author and do not necessarily reflect the position of the Agence Franaise de Dveloppement. @womensworldbnkg #marketingMI 8. Womens World Banking microinsurance work worldwide 8#marketingMI 9. Out-of-pocket costs differ from market to market Access to healthcare #marketingMI 9 10. US$ 32.29 Out-of-pocket costs differ from market to market Access to healthcare THE CASE IN UGANDA 10#marketingMI 11. How communication needs differ from market to market Awareness and perception of insurance Perception Negative Neutral Positive AwarenessHighLow 11#marketingMI 12. FTB TrustCare Hospital Cash: Educate on insurance 13. Tayssir Al Amana: Focus on benefits, and reinforce the messages at several touch points #marketingMI 13 14. Marketing Microinsurance: Insights from Five Countries February 3, 2015 The Morocco, Egypt and Uganda projects benefit from the Agence Franaise de Dveloppement support. The analysis, views and opinions expressed are those of the author and do not necessarily reflect the position of the Agence Franaise de Dveloppement. @womensworldbnkg #marketingMI 15. Please enter your question into the chat box on the right. 15 Ask the experts: Q & A #marketingMI 16. 16 https://www.surveymonkey.com /r/marketingMIwebinar #marketingMI