marketing metrics used in motorola company
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MARKETING METRICS USED IN MOTOROLA COMPANY
“ Intelligence Everywhere “
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WHAT IS METRIC ?
A Metric is a measuring system that quantifies a trend , dynamics or characteristics .
In virtually all disciplines, practitioners use metrics to explain phenomena, diagnose causes, share findings, and project the results of future events
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WHY DO WE NEED METRICS ?
“When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind:
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HISTORY Motorola Inc. was an American multinational telecommunication company based in Schaumburg, Illinois.
Motorola Inc. was founded on 25 Sep , 1928
After losing 4.3 billion from 2007 to 2009 , the company is divided into two independent public companies :
- Motorola mobility
- Motorola solutionsTotal employees 60000 (2011)
Source : http://en.wikipedia.org/wiki/Motorola
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CEO OF MOTOROLA MOBILITY
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MAJOR PLAYERS
NOKIA SAMSUNGAPPLEBLACKBERRYHTC
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YEAR ON YEAR GROWTH
= 13064 – 11460
------------------------------------------- = 13.996 11460 Source : http://www.statista.com/statistics/199196/global-net-revenue-of-motorola-mobility-since-2010-by-quarter/
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CANNIBALIZATION
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CANNIBALIZATION RATE
250000 = ------------------ = 0.5 % 500000
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FAIR SHARE DRAW
FIRM Sales ShareMotorola 500,000 50Nokia 300,000 30Samsung 200,000 20 Total 1,000,000 100
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FIRM Sales ShareMotorola 400,000 36.36Nokia 240,000 21.82Samsung 160,000 14.55New entrant 300,000 27.27Total 1,000,000 100
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PRICING STRATEGY
1
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18000 – 14000 = --------------------- = 28.57 % 14000
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THANK YOU