marketing metrics 101 training
TRANSCRIPT
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Bonfire Marke+ng – Metrics Training March 24th, 2015
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Bitly
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Bitly
Best Prac*ces • Use Bitly to shorten your links • Make sure to have a branded account. • Clean your URLs by removing UTM tracking that you are not using or any other addi+onal characters that might be at the end of the link. -‐ “Domain.com” -‐ “Domain.com/” -‐ “Domain.com?utm_content=buffer&utm_medium…”
• Make sure your links work! • Need click data in a pinch? Add “+” to end of Bitly link. • Have a ton of Bitly links to make? #MetricsMark can help!
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Google Analytics
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Google Analy8cs
Best Prac*ces • What are your KPIs? • Make mul+ple GA Dashboards to save +me. • Got filters? • Create segments. • Campaigns – What’s driving people to your site? • Events – What’s your audience doing on your site? • Set Goals
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Spreadsheets
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Spreadsheets
Tips and Tricks • Download as a CSV instead of Excel Spreadsheet. • Use the special “paste as value” when copying/pas+ng. • Some simple func+ons can save you a lot of +me. • Don’t be afraid to have numerous columns in your spreadsheets. They will help you stay organized and make filtering/sor+ng much easier.
• Pivot Tables are a dream come true! Use them to analyze and filter data to gain insights in what you are doing.
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Coming Soon...Maybe
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