MARKETING MANAGEMENTSurvey of men’s Fairness cream

Group Members

NAME ROLL NO

RUPESH PEDNEKAR 43

NIDHIN PILLAI 44

PRATIK PRAJAPATI 45

BHOOMI RAJANI 47

TRUPTI RAUT 48

ANITA SHARMA 55

Market Players

Do you use a fairness cream ?

93%

7%

YES NO

93% of the Men’s use fairness creams

How often you use fairness cream ?

monthly quarterly half yearly yearly0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

In the survey we came to know that Men’s use fairness cream Monthly

Which Fairness Cream do you use?

24%

26%

13%

16%

3%

5%3%

9%Fair & lovely max

Garnier men

Emami fair & hansome

Nivea Sparkling Glow

Olay Naturals

Lo'real white

Neutrogena white

OthersIn the conducted survey came to know that Garnier men power light is the most used fairness cream by Men That is 26 %

What do you prefer in the product that you select ?

Price Quality Both

Percentages 0.15 0.43 0.35

3%8%

13%18%23%28%33%38%43%48%

43% of Men prefer Quality while selecting the product

How did you become aware of that product ?

Newspa-per

Tv Radio Maga-zines

All of the Above

Percentages 0.04 0.48 0.05 0.14 0.22

5%

15%

25%

35%

45%

Majority of the Men aware of their product through TV – 48%

Do you select the product on the basis of packaging and Ad ?

Yes

No

5% 15% 25% 35% 45% 55%

Yes No

Column1 0.56 0.37

56% of men said yes that they select the product on the basis of packaging and Ad

When I choose a Fairness cream following aspects are important to me - PRICE

39%

32%

13%

4%3%

1% 5% 2%

1 2 3 4 5 7 8 10

Imp - - - - - - - - - - - - - - - - - - - - - - - - - Not Imp

Majority of the Men thin price is an important factor

Contd… -Quality

16%

16%

31%

15%

11%

5%3% 1% 1%

1 2 3 4 5 6 8 9 10Imp - - - - - - - - - - - - - - - - - - - - - - - - - Not Imp

Majority of the men says that Quality is an important aspects for selecting a fairness cream

Contd…. -Result oriented

29%

34%

10%

8%

6%

4%

2% 2% 2% 2%

1 2 3 4 5 6 7 8 9 10

Imp - - - - - - - - - - - - - - - - - - - - - - - - - Not Imp

Majority of the men says the fairness cream they selecting should be result oriented

My perception of the brand I use is .

Easily Avail-able

Brand Packaging Advertising

Column1 0.32 0.46 0.03 0.12

3%

13%

23%

33%

43%

46% of the Men select their fairness product according to Brand name

What price are you willing to pay ?

33%

11%

3%1%

6%

13%

11%

6%

8%

2%

2% 2% 4%

1A 1B 1C 1D 2A 2B 2C 3B 3C 3D 4B 4C 4DRs Gms

1A 50-100 50-100

1B 50-100 100-150

1C 50-100 150-200

1D 50-100 200+

2A 100-200

50-100

2B 100-200

100-150

2C 100-200

150-200

3B 200-300

100-150

3D 200-300

200+

4B 300+ 100-150

4C 300+ 150-200

4D 300+ 200+

Why do you use this product ?

Improving skintone

Protection from the sun

Maintaing the quality of

the skin

All of the above

Col-umn1

0.27 0.18 0.19 0.29

3%

13%

23%

In the survey conducted Majority (29%) of men use Fairness cream for all purpose like Improving skintone , Protection from the sun & maintaining quality of skin

I perceive my Brand ____ to be considering all the factors

poor

Fair

Good

Very good

Excellent

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

0%

1%

24%

45%

23%

Series 1

For this question 45% men perceive that their brand is Very good considering all factors

Will you buy a fairness product if endorsed by your favorite celebrity ?

14%

86%

Yes NO

86% men answered yes they will buy Fairness cream if it is endorsed by their favorite celebrity

Rate your experiences

1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

30%

35%

21%

29%

22%

7% 7%

3%1% 1% 2%

0%

Excellent - - - - - - - - - - - - - - - - - - - - - - - - - - - - Worst

Contd….

1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

10%12%

22%20%

12%

4%6%

4%

1% 0%

Expensive - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Inexpensive

Contd….

1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

30%

22%24%

17%

13%

5% 4% 3%1% 1% 0%

High Quality - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Low Quality

Contd…….

1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

30%

35%

40%

18%

34%

13%9%

7%3%

6%3%

0% 0%

Easily Avail .- - - - - - - - - - - - - - - - - - - - - - - - - -Not Easily Avail.

Contd…

1 2 3 4 5 6 7 8 9 100%

5%

10%

15%

20%

25%

30%

18%

28% 27%

7%5%

2% 2% 2% 2%0%

Effective - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Ineffective

DEMOGRAPHICS

Age Group

22%

40%

26%

8% 4%

16-20 21-25 26-3031-35 36 year and Above

21-25 years of Men are the maximum users of fairness cream -40%

Occupation

43%

42%

15%

StudentSalaried personBusiness man

43% of Students use Men’s Fairness cream which is the highest among these options

Income Group

38%

4%

18%17%

23%

0-50005000-1000010000-1500015000-2000020000+

38% of the income group 0-5000 uses Men’s Fairness cream