MARKETING & MANAGEMENT Good - Better - Great Reads!@chiligum 2013

… which you shouldn‘tmiss at work!

Making better choices! Guided by a decision-process to avoid common mistakesand biases: Wider your options, reality-test you assumptions, attain distance andprepare to be wrong.

Heath C, Heath D

“Decisive: How to make better choices in life and work”

Crown Business, New York, 2013

Good-Better-Great Reads: Full Readinglist at Amazon

One of a series of publications, whichhighlight the most classy scholarlypapers. Here are insights from thoughtleaders, such as Porter M., Drucker P., Kaplan N., Levitt T., Prahalad C. K.

HBR’S 10 Must Reads

“The Essentials”

Harvard Business Review Press, Boston, 2011

Good-Better-Great Reads: Full Readinglist at Amazon

Key writing principles as key successfactors for more effective communicationsof any type. Very useful and hands-on. Not at least, to precise your ownthought!

Roman K, Raphaelson J

“Writing that Works: How to communicate effectively in business”

HarperCollins, New York, 2000, 3rd ed.

Good-Better-Great Reads: Full Readinglist at Amazon

The Smashing Magazine is a state-of-the-art reference in web design anyways. Thisbook outlines straight to the point keyprinciples from basic design to currenttrends in web development.

Smashing Magazine

“The Smashing Book #2“

Smashing Media, Freiburg, 2011

Good-Better-Great Reads: Full Readinglist at Amazon

The art, craft and science of marketingcommunications. Theoretical backgroundand practical application to betterpositioning, campaign planning, ad creation and evaluation.

Rossiter J, Bellman S

“Marketing Communications: Theory and Applications”

Prentice Hall, FrenchsForrest, 2005

Good-Better-Great Reads: Full Readinglist at Amazon

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