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LEADERSHIP ▪ MANAGEMENT ▪ TECHNOLOGY ▪ MARKETING

DON’T MISS THE PREMIERE AUTOMOTIVE EVENT OF 2016FEBRUARY 9-11, 2016 | OMNI HOTEL AT CNN CENTER | ATLANTA

• Over 65 powerful master classes and thought-provoking panel discussions addressing every aspect of retail auto motive

• Keynote presentations by Nick Saban, Patrick Lencioni, Marcus Lemonis, Jason Dorsey, and others on business and team management

• Three days of networking with industry leaders and colleagues

• An opportunity to meet in the exhibit hall with the top vendors and service providers in the retail automotive in-dustry

• Three packed days of take-aways to improve your deal-ership operations, employee relations and increase sales

Register now. Seating is Limited!

Register today at CBTConferenceandExpo.com


A Big Thank You to our Conference Sponsors & Exhibitors

Looking for exposure at the show? We stil l have plenty of opportunities available. View a copy of our sponsorship prospectus online at CBTConferenceandExpo.com or contact Karen Locadia at [email protected] | 678-221-2977 . Karen can customize a package based on your objectives and budget.


AGENDADay One | Tuesday, February 9

7:00am-6:00pm Registration

7:00am-8:15am Breakfast

8:15am-10:15am General Session/

Keynote Speech

Jason Dorsey

Millennial Guru

“Insider Secrets for

Selling to Gen Y:

Strategies to Get Us to

Buy Now”

10:15am-10:45am Coffee Break

10:45am-12:00pm Panel Discussions

12:00pm-1:15pm Lunch Break

1:30pm-2:20pm Breakout Sessions


3:25pm-4:00pm Coffee Break

5:00pm-6:30pm Networking Cocktail Hour


AGENDA

Day Two | Wednesday, February 10



8:45am-10:15am General Session/Keynote Speech

Patrick Lencioni

Best Selling Author

“How to Keep Your Best People”








5:00pm-6:30pm Networking Cocktail Hour



9:00am-10:15am General Session/

Keynote Speech

Nick Saban

University of Alabama Head Football Coach

“How to Build and Motivate a Winning Team”






3:00pm-4:30pm General Session/Keynote Speech

Marcus Lemonis

Star of CNBC’s “The Profit”

“Winning in Business”

Day Three | Thursday, February 11


KEYNOTE SPEAKERS

N I C K S A B A NH e a d F o o t b a l l C o a c h ,A l a b a m a C r i m s o n T i d e“How to Build and Motivate a Winning Team”After leading the University of Alabama Crimson Tide to victory in the 2013 BCS National Championship over the University of Notre Dame, Head Coach Nick Saban cemented his status as one of the greatest coaches of all-time in any sport, not just Col-lege Football. The following season Saban led the Tide to the #1 national ranking and the first ever College Football Playoff. By winning three titles in four years, Saban has accomplished a feat that few thought possible in the current BCS Championship sys-tem. Along with his 2003 BCS National Championship coach-ing LSU, Saban was the first coach in college football history to win national championships with two different schools. In addition to his four National Championships, Saban has earned two AP National Coach of the Year awards (’03,’08), the 2003 Bear Bryant Award, and three SEC Coach of the Year awards (’03,’08,’09) among many other accolades. Previously named by Forbes Magazine “The Most Powerful Coach in Sports” and NFL.com’s “Best Head Coach in College Football,” the legend of Saban continues to grow.

PAT R I C K L E N C I O N IN e w Yo r k T i m e s

B e s t s e l l i n g A u t h o r

“How to Keep Your Best People”Patrick Lencioni is founder and president of The Table Group, Inc., a special-ized management-consulting firm focused on organizational health. He has been described by The One-Minute Manager’s Ken Blanchard as “fast defining the next generation of leadership thinkers.”

Lencioni is the author of nine best-selling books with nearly 3 million copies sold. After several years in print, his book The Five Dysfunctions of a Team continues to be a fixture on national best-seller lists. The Three Signs of a Miserable Job, became an instant best-seller in the Wall Street Journal, New York Times and BusinessWeek. His latest work, Getting Naked, was released in February 2010.

The Wall Street Journal has named Lencioni one of the most in-demand busi-ness speakers. And he has been a keynote speaker on the same ticket with George Bush Sr., Jack Welch, Rudy Guiliani, and General Colin Powell.


KEYNOTE SPEAKERS

M A R C U S L E M O N I SS t a r o f N B C ’ s ,“ T h e P r o f i t ”

“Winning in Business”Many know him as the “business turnaround king” and host of CNBC’s prime time reality series The Profit, but his rise to star-dom is no Hollywood construction. Lemonis’ notoriety has been established by his tenacity, shrewdness and determination. His biggest success is as the chairman and CEO of Camping World, the nation’s largest RV and outdoor retailer, and Good Sam, the world’s largest RV owner’s organization.

While some may rest on their laurels with such a résumé, Lemo-nis’ unique vision and large ambition keep him looking forward. On The Profit, he lends his expertise while using his famous “three Ps” principle (People, Process, and Product) to assist struggling businesses around the country from a variety of in-dustries. He continues his quest to help small businesses when The Profit airs on Tuesdays at 10pm ET/PT on CNBC.

J A S O N D O R S E YM i l l e n n i a l E x p e r t

“Insider Secrets for Selling to Gen Y”Jason Dorseyis The Gen Y Guy®. He has been featured in The New York Times, on 60 Minutes, 20/20, The Today Show and dozens more. His gift is solving tough generational challenges for companies and leaders.

Jason wrote his first bestselling book at age 18 and his newest bestseller is Y-Size Your Business. Millennials Researcher Jason is Chief Strategy Officer at The Cen-ter for Generational Kinetics.

Jason won the Austin Under 40 Entrepreneur of the Year Award at age 25—one of the youngest winners ever. He now serves as a board member for ven-ture-backed and emerging technology companies.


PANEL DISCUSSIONSDay One | Marketing to Today’s Consumer

ModeratorBRIAN PASCHCEO/Founder PCG Companies

The evolution of the Internet has given rise to numerous new marketing strate-gies across search, display, social, video, content and email marketing channels. With so many paths to reach in-market consumers, how should dealers priori-tize their marketing investments? Once marketing decisions are made, what metrics should dealers be inspecting to measure their success and ROI? Brian Pasch will be hosting this panel discus-sion comprised of industry leaders to tackle these and other questions. What will the future look like as we fully em-brace multi-channel marketing to sell more cars in a digital age? Attendees will get the insights they need to direct their dealership’s marketing strategies in 2016!

JARED ROWEDiv. President, MediaCox Automotive

RACHEL RICHARDSVP, CMOSonic Automotive

JOHN FITZPATRICKPresident & CEOForce Marketing

Day Two | The Future of the Pre-Owned Market

ModeratorJIM FITZPATRICKCEO/FounderCBT Automotive Network

In this panel discussion moderated by Jim Fitzpatrick, industry heavy-weights Larry Dorfman, Dale Pollak, Stuart Bai-ley and Jeremy Anspach reveal secrets to Driving Stronger Profits From Your Pre-Owned Department. Topics dis-cussed will include: Best Practices for large and small auto groups, Certified Pre-Owned Sales, Inventory Manage-ment within your used car department; what it takes to establish a true 30 day turn and Marketing Solutions for win-ning the customer online as well as on the lot.

LARRY DORFMANCEO & ChairmanEasyCare

STUART BAILEYVP of MarketingAsbury Automotive

DALE POLLAKFoundervAuto

JEREMY ANSPACHCEO/Co-FounderPureCars


PANEL DISCUSSIONS

Day Three | Driven to Delight

ModeratorJIM FITZPATRICKCEO/FounderCBT Automotive Network

Join Harry Hynecamp from Mercedes-Benz and Joseph A. Michelli, author of the best selling book DRIVEN TO DELIGHT as they share the greatest customer-driven insights behind one of the most iconic brand names in the world: Mercedes-Benz USA. Moderated by Jim Fitzpatrick, this in-depth conversation reveals how Mercedes activated people, improved processes, deployed technology and launched a multi-year program to elevate their customer experience and emotionally engage their customers—even though their product was already “best in class.”

Filled with exclusive front-seat insights, eye-opening testimonials and solid nuts-and-bolts advice for creating your own consumer-aligned road map, this panel discussion will help you retool your strategies, re-ignite your cus-tomers and refuel your team for the long haul.

JOSEPH MICHELLINew York Times #1 Best Seller“Driven to Delight”

HARRY HYNECAMPGM Customer ExperienceMercedes-Benz


BREAKOUT SESSIONS

J I M F L I N TPresident & Founder, Local Search Group“Car Dog Millionaire: Drive Digital Sales”“Car Dog Millionaire” covers the auto industry’s leap of faith into the Internet during one of the all-time worst recessions in American History. Jim will break down digital details that continue to keep car dealers ahead of their competitors. With fact-based

retail tracking the results lead to sales gains for his clients and more satis-fied customers across the country.

J E R E M Y A N S PAC HC E O & C o - F o u n d e r, P u r e C a r s“Overcoming Automotive Advertising’s Greatest Deficiencies”Through the information overload that has accom-panied the digital age, one asset has emerged that puts the odds in our favor: big data. This session will show how data provides powerful intelligence that

makes decisions based on probability. Learn why it allows us to analyze, optimize, & amplify all aspects of digital strategy to create the ultimate digital experience.

G R E G G I F F O R DDirector of Search & Social , DealerOn“Local SEO - Don’t Risk Your Business”In this fast-paced session, Greg will explain how Local SEO is different from regular SEO, then show why Local SEO applies to car dealerships. Walk through signals that influence local visibility in or-ganic searches and explain exactly how to optimize

each signal. Attendees will get a roadmap for SEO for their dealerships in 2016 across every important aspect of organic visibility.

C L I N T B U R N SC E O, T h e N e x t U p“Don’t Let Your Showroom Benefit Others”As a dealership you spend millions of dollars en-suring your staff, inventory & showroom appeal to buyers who walk through the front door every day, but often it’s just a showroom. Learn a consistent, accountable approach that assures the best custom-

er experience & helps your sales staff prove value, thereby ensuring those internet sales stay where they belong– at your dealership.

J E F F COWA NFounder & CEO, Jeff Cowan’s Pro Talk “Solve the Customer Retention Problem Forever! ”Learn how solid proven methods can take your Ser-vice Customer Retention from the current national average of 40% to above 80% within nine months. Attendees wil llearn that these easy to understand

techniques are even easier to implement. This is a must see meeting if you’d like to get the highest Customer Retention possible for your service department.

M I K E E S P O S I TOC E O & P r e s i d e n t , A u t o / M a t e“How to Create Loyal Customers Without A Customer Loyalty Program”Dealers spend millions of dollars every year on customer loyalty programs, but you can’t buy loyalty with free oil changes. The fact is, customers will never love your dealership unless your employees

love your dealership. The best way to improve customer loyalty is to focus on making your employees happy and creating a great place to work.

J O H N F I T Z PAT R I C KC E O & P r e s i d e n t , F o r c e M a r k e t i n g“Increase Market Share, Decrease Ad Expense”Dealers are constantly being told that the future of marketing is data-driven and technology-enabled. In this session, we’ll talk about why that’s the case, and how dealers can embrace that future right now with the resources at their disposal. With the data

available today, dealers should be closing their internet leads at a much higher rate. Why aren’t they?

M I K E A N D E R S O NC E O/ P a r t n e r, T h e R i k e s s G r o u p“Negotiation Free Selling: It’s Time Has Come”Learn about the automotive tradition with the Au-tomotive State of the Union & what challenges/ rec-ommendations come with that. Meet your customers expectations & learn common challenges that come along with having the keys to success. This industry

is a changing marketplace, rethink “profit” and reduce expenses while increasing sales.

M I K E B U R G I S SV i c e P r e s i d e n t /G M , M a k e M y D e a l“Using Digital Retail to Bust the Trust Gap with Your Customers”Busting the Trust Gap in automotive retail leads to a smoother transition into the dealership, and more satisfied customers. In our session on digital retail-ing, we will cover a new strategy for authentically

connecting online with potential buyers to sell more effectively, achieve higher sales closing ratios, and differentiate your dealership.

D O U G L A S AU S T I NPresident/Founder, StrategicSource, Inc.“Driving Big Dollars to the Bottom Line”In this session Doug will identify the largest dealer-ship expense categories that can provide significant savings opportunities to drive enhanced bottom line profitability. Examples from 2015 actual sourcing projects will be utilized, and tools to help the dealer-

ship with expense planning will be made available in this session.


BREAKOUT SESSIONSL E E H A R K I N SP r e s i d e n t & C E O, M 5 M a n a g e m e n t S e r v i c e , I n c .“The Process of Winning”Increased profitability and customer retention requires an adherence to a series of disciplines. The #1 challenge a service department has is consistency of process. This workshop will provide a “how to

develop” approach to develop the process of winning! We will define the components and the reward for changing the behavior.

T I M K I N T ZP r e s i d e n t , T h e K i n t z G r o u p“How to Lead, Coach and Motivate for Exceptional Results”Wouldn’t it be great to start every month knowing you have several salespeople who will sell 15+ cars each? Are you finding it challenging to recruit & retain good salespeople? Business has changed – &

in today’s competitive market getting & retaining customers is critical to future success. Learn how to turn your team into top producers to dominate your market.

P E T E M AC I N N I SCEO, eLend Solut ions “Creating a Connected Buying Experience”In this session dealers will learn how to leverage new online and in-store technologies to sell more carsfaster and enable a streamlined workflow for dealers that reduces risk to profit and customer satisfaction by slashing the ‘deal’ process from hours to minutes.

C H I P K I N GOwner & Managing Par tner, Ca l lRevu“Driving Revenue: Focus on Your Caller’s Journery”Your phone is the number one point of contact in volume and influence on your customer’s journey.You deliver more than 15 out of every 100 sales opportunities entered into your CRM, yet over half of the sales calls are never entered because they can’t

be. The focus on the sales call has fallen into the same bucket as training. Learn how to avoid this and make your dealership’s sales process as effec-tive as it can be!

DAV I D L E W I SP re s i d e nt , D av i d Lew i s & A ss o c i a te s“Creating Sales & Profits by Understanding Your Customer”In this session the attendee will get a better un-derstanding of their Customers, why they are so defensive and how to defuse their apprehensive Areas of focus will be on the both the presentation

and demonstration, and the negotiations. Today’s customers expect a sales process & get that sales process, change the process and you will change the customers game plan.

E R I C N AC H B A H RC E O, H e l i o n Te c h n o l o g i e s“Invest Now, Save Later: Your I.T. Game Plan”Get Your Game Plan to making smart technology investments that will save you dollars. In this infor-mation-packed session, attendees will learn: How to develop the correct infrastructure, carrier bill anal-ysis and recommendations for continuous up-time,

and how to spend smart dollars by learning where you are overspending and how to better invest.

DAV I D K A I NPresident, Kain Automotive Inc.“Advanced Internet/BDC Success Tactics”In this session, David Kain, President of Kain Auto-motive, Inc. will demonstrate 10 Proven Internet / BDC Tactics used by leading dealerships that you can put into play today. No theory, actionable tech-niques that work and will work right away. David will

cover communication skills, professional development of your team and marketing strategies in this session.

B O B L E T T I SVP of Strategic Alliances & Business Development, 700Credit“Creating Online Web Engagement & Lead Generation Efficiently and Inexpensively”Understand the online advantages that will drive more leads and create more consumer engagement by utilizing a Web Application tool with PreScreen

“Soft Pull” capabilities. Tips to get key consumer auto information without affecting the consumers credit score.

K I R K M A N ZODirector of Training , Assurant Solutions“Leading with Purpose: Why Connection is the Key to Your Success”Effective teams operate with a high degree of trust. A leader’s willingness to be “genuine” with their team is a start. This session will provide practical tools and exercises that you can implement immedi-

ately when returning to work with your teams.

CO RY M O S L E YP r i n c i p a l , M o s l ey A u t o m o t i ve“Best Practices Kill Sales Growth”Best practices represent a normalization of things every dealership might be doing, so in a crowded and competitive marketplace why would that be anyone’s goal? Back-to-basics thinking will suffocate your dealerships growth and hurt profitability. In this

session Cory will break down these challenges & lay out a clear path for innovation, separation, and domination in your marketplace.


BREAKOUT SESSIONS

J A S E N R I C EOwner, Lotpop, Inc.“5 Processes to Improve Gross & Volume for you Used Car Operation”5 controllable, key processes that are essential for every used car manager to get inventory turning and get both gross and profit. Leave with 5 easy-to-im-plement processes that a used car manager has the

most control over to make the biggest difference in their used car opera-tion, increasing dealership’s bottom line & with fewer missed opportunities for better profit.

S COT T P E C H S T E I NV P o f S a l e s“Ready, Set, Text... The Compliant Way! Best Practices for Texting Consumers”The majority of dealers are already texting their consumers and you should be too. But what mostdon’t know is how to stay compliant in doing so. The TCPA released new provisions which could get

you in trouble, $1500 per infraction/ $1500 per text. Review how to stay compliant & learn a process that keeps your personnel on track, gets texts to the CRM & best practices.

A L A N R A MFounder, Alan Ram’s Proactive Training Solutions “Converting Off the Telephone and Internet Better, Faster, and Smarter! ”Join Alan Ram as he lays out proven strategies for converting more and higher quality traffic to your showroom floor through the effective utilization of telephone and Internet. Learn the biggest mistakes

dealers make when it comes to conversion and how to avoid them, what’s killing many BDC’s &which specific models have proven to be most effective long term & more.

D O N R E E DC E O, D e a l e r P R O Tra i n i n g“Six Simple Changes for a Record Year in Fixed Ops”Want Some Good News?Shocking Facts about Service Writers: Service Traffic Drivers Are Declining! Learn the changes to turn your service department into an effective and ac-countable dealership department. These six changes

will make for a motivational and successful service department!

A P R I L R A I NM a r keto l o g i s t , D i g i t a l R a i n“Fearless & Contagious Branding”This session will define the most impactful solutions instituted by both big business and leading dealer-ships around the country. This is NOT your average collection of tips, but an equal blend of tangible how to’s combined with motivation to execute & elevate

a bold branding strategy in 2016. This session provides the knowledge you need to have a fearless & infectious branding strategy.

DAV E PAG EO w n e r/ D i r e c t o r, D e a l e r e - P r o c e s s“2016 Digital Strategy Playbook Revealed”The landscape of the auto industry is changing faster than ever, it’s disruptive. Dealers need to deal with newfound strategies on business that involve OEM brand protection, Google, Lotlinx, Facebook etc., while consumers expectations are changing.

How does a dealer get it right? The foundation of a dealers strategy will be challenged in this presentation.

B R I A N PA S C HF o u n d e r, P C G D i g i t a l M a r k e t i n g“Defining the KPI of Automotive Digital Marketing”Brian Pasch will present his research on the metrics that dealers should focus on to determine if theironline marketing investments are engaging consum-ers and contributing to an increase in auto sales and

service revenue. In this workshop, Brian will help dealers create an action plan to improvemarketing performance based on the KPIs introduced in this session.

G L E N N PA S C HC E O, P C G D i g i t a l M a r k e t i n g“Why Your Training Dollars Are Being Wasted”Maximize your investment for higher employee Per-formance. Glenn Pasch will share how thousandsof training dollars are being wasted each year. He will share a proven system to prepare, deliver and implement training or your team and how to turn

that investment into higher performance.

J E N N R E I DSr. Enterprise Channel Partner Manager, Equifax Inc.“The Role of Credit Report Transparency in the Sales Process”In this session, Equifax will walk you through a credit report, helping you interpret what is shown in the fraud, compliance, public record, inquiry and tradeline sections of the report. Understanding the

details in a credit report help you finance more deals.

S T E V E R I C H A R D SE a s y C a r e / M o t o r Tr e n d C e r t i f i e d B u s i n e s s P e r f o r m a n c e A m b a s s a d o r“Differentiate or Die: The Art of Communicat-ing Your Value Proposition”Gain insight into the value propositions of some of the most profitable dealerships. Learn how to de-velop a low-cost, high-perceived value package that

resonates with customers. More importantly, learn the key to helping your sales team communicate the value proposition to every customer walking through your door.


BREAKOUT SESSIONS

P H I L S U R AVP of Sales, UnityWorks“Developing a Video Strategy to Drive Results”Video is one of the hottest opportunities for retailers but where should you invest your time and energy when developing a video plan? YouTube is the sec-ond largest search engine—How can you leverage this to sell cars? Can video help your service depart-

ment? Attend this session to get the answers and a plan for developing a video strategy for your dealership.

A L E X I V E N N E R IC E O, D i g i t a l A i r S t r i k e“Social is the New Search: How to Dominate the Networks”Car buyers and service customers are increasingly relying on the social networks to find and research dealerships. Digital Air Strike’s co-founder/CEO Alexi Venneri will show real examples of how dealers are

using social media and review sites to increase leads and sell more.

M A R K T E WA R TS a l e s & M o t i v a t i o n a l Tra i n e r“Death of the Traditional Dealership & Salesperson”In this session Mark will give you the critical question all leaders will have to ask and answer to be success-ful. Mark will share changes you can make in the “Road to the sale” to match today’s marketplace. Attendees will learn the top do’s and don’ts in lead-

ership and sales to increase productivity and sales.

J O E W E B BF o u n d e r & P r e s i d e n t , D e a l e r K n ow s“What is Your Digital Aptitude?”Prepare to be tested. Much the same way customers are analyzing your dealership, you need to inspect where you are succeeding and failing both and through your dealership’s management efforts. In this interactive session, attendees will be given a live

test that will grade them on their digital aptitude, policies, and manage-ment store structure, and personnel.

A A R O N W I R T ZThe Unforgettable Pitchman, Super Car Guys“Quantifiably Explosive Used Car Marketing”Looking to send your used car sales into overdrive? Learn the advertising secrets that took Super Car Guys from one store with double-digit monthly sales to a multiple location powerhouse with triple digit sales at each store. Get tips on effective marketing

mix, developing the courage to move against the herd, & learn what digital marketing vendors aren’t telling you about video.

G A RY T U C K E RC E O, D e a l e r R a t e r“Building Trust With Car Shoppers to Fuel Dealership Growth ”This session will explain how Product, Price, Place and Person work in the sales funnel for dealership success. negative review (can you convert a negative experience into a loyal customer?) and the impor-

tance of the salesperson in building trust for the dealership, generating continued business for the sales department and the service lane.

TO M S T U K E RP r e s i d e n t o f S t u c k e r Tra i n i n g“Sell 20 Cars a Month on 10 Quality Conversations a Day”In this session, quality conversations will be defined and the exact word tracks to master outbound calling through a soft cell method will be provided. Attendees will takeaway scripts and selling techniques to maxi-

mize household prospects and master the art of the referral. A specific formula of database management combined with these techniques guarantees that any sales person can sell.

B I L L W I T T E N M Y E RP a r t n e r, E L E A D 1 O N E“MISSED PROFITS: Closing the Gap Between Sales & Service”Fixed Operations is the heart of net profits for a dealership, and if your sales strategy does not include a targeted focus on the service department, then you are missing additional sales and market

share. Join Bill Wittenmyer as he discusses how dealers can use advanced technology and multi-channel engagement that reaches every consumer’s touchpoint.

• Over 65 powerful master classes and thought-provoking panel discussions address-ing every aspect of retail auto motive

• Three days of networking with industry leaders and colleagues

• An opportunity to meet in the exhibit hall with the top vendors and service providers in the retail automotive industry

• Three packed days of take-aways to improve your dealership operations, employee rela-tions and increase sales

Have you registered yet?


EXHIBIT HALL

Hotel PermanentFurniture

REGISTRATION

FOOD

502

500

403

401

415

103

115

201

209

100

110

101 200

202

204

215 314

409109

104

114309

405 504

Friendemic

CarGurus

PCGCompanies

The NextUp

CallRevu

DealerPROTraining/The Kintz

Group

Dea

ler

e-Pr

oces

s

J.D. ByriderFranchising

Cox Automotive

AutoAlert

DealerRater

Conversica

Hireology

EasyCare

GWCWarranty

Equifax

PureCars

NCMAssoc

eLendSolutions

ELEAD1ONE

DealerSocket

Je�Cowan’sProTalk

Alan Ram'sProactiveTraining

Solutions

DigitalAir

Strike

CBT STAGE

AutoTrader

vAutoKelley Blue Book

HaystakNextGear

ManheimMakeMyDeal


EXHIBIT HALLAlan Ram’sProactive Training SolutionsBooth 504

Alan Ram’s Proactive Training Solutions provides dealerships, dealer groups, manufacturers, & indi-vidual users with automotive phone training, man-agement training, Internet training, BDC training, sales training, and more.

AutoAlertBooth 202

AutoAlert is the automotive industry’s leading da-ta-mining and lead generation platform helping dealerships identify high-quality leads, increase volume of retail trade-ins, and improve customer retention.

AutoTraderBooth 201

Autotrader is the only website with more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners.

CallRevuBooth 110

CallRevu is the pioneer of call monitoring technol-ogy for the automotive industry. Today, they are the only full service call management provider that monitors and collects data from 100% of variable and fixed operations calls.

CarGurusBooth 101

CarGurus is a leading car shopping website that helps millions of shoppers search local listings and find great deals from great dealers.

ConversicaBooth 209

Conversica is the leading provider of lead engage-ment software for marketing, inside sales and sales organizations.

CovideoBooth 309

Covideo® powered by EasyCare®, is a leading in-novator of video email communications. Covideo is currently spearheading the digital communica-tions revolution for dealerships with customizable video email services.

Cox AutomotiveBooth 201

Cox Automotive is a leading provider of products and services that span the automotive ecosystem worldwide.

Dealer e-ProcessBooth 104

Dealer e-Process is a full service automotive website provider with large dealer groups across the United States & Canada.

DealerPRO TrainingBooth 114

DealerPro’s exclusive Performance Driven Training builds your people into the nation’s top customer retention specialists, with DealerPro training, you get MAXIMUM RESULTS from all your people.

DealerRaterBooth 204

DealerRater is the global standard for

car dealership reviews and research — and more than 14 million consumers are exposed to our re-viewers’ content every month.

DealerSocketBooth 500

DealerSocket makes it simple for automotive deal-erships to manage opportunities and create pro-cesses through one automotive platform.

Digital Air StrikeBooth 115

Digital Air Strike™ is the leading automotive expe-rience management company with the most com-prehensive software & managed service platform for dealership social media and digital marketing.

EasyCareBooth 309

Since 1984, EasyCare has set the standards in au-tomotive benefits created to enhance your vehicle buying and ownership experience.

ELEAD1ONEBooth 415

The most intelligent and intuitive dealership software available in the automotive market, helping dealers achieve in-creased sales, profit & communications & custom-er experience.

eLend SolutionsBooth 409

A finance tech com-pany whose platform improves sales and finance workflow without competing with other dealer product & service providers.

Equifax Booth 401

Equifax deliveres helpful customer insights from detailed data, advanced analytics, state- of-the-in-dustry solutions, & leading technology solutions.

FriendemicBooth 100

Providing social me-dia & online repuatation engagement services for hundreds of clients across the globe. They’re fluent in hashtags, put the contagious in viral, and set the standard for social ROI.


EXHIBIT HALLThe Kintz GroupBooth 114

The Kintz Group provides innovative

training, customized to your dealership that ele-vates your market share, customer satisfaction and profits. We are your training partner for long term success.

MakeMyDealBooth 201

MakeMyDeal provides a better way to purchase your next car online. We offer a stress-free envi-ronment to negotiate the best terms on your deal.

ManheimBooth 201

Manheim is transforming the wholesale vehicle buying and selling experience through invest-ments in technology and innovative products and services.

Motor Trend CertifiedBooth 309

Motor Trend Certified leads the automobile indus-try with automotive benefits specifically created to enhance a consumer’s vehicle buying and own-ership experience.

NCMBooth 405

The Originator of the Automotive 20

Group peer collaboration process. NCM Associates grew up in the automotive retail business, helping thousands of new and pre-owned auto dealers en-hance their profitability

NextGear CapitalBooth 201

NextGear Capital is the industry’s leading compre-hensive provider of lending products for vehicle dealers and auctions.

The Next UpBooth 109

The Next Up is a retail sales process driven by cloud technology that allows sales staff to be ef-ficient and effective, meanwhile enhancing the customer experience, providing vital showroom analytics, and accountability.

PCG CompaniesBooth 103

PCG understands the changing digital landscape & is always working to provide unique solutions for consulting, in-depth training, digital marketing, or any combination of our services. Reach new heights with the help of PCG Companies!

PureCarsBooth 403

PureCars is the mar-ket leading digital advertising solution that under-stands the car business. PureCars’ platform is cus-tomized for the automotive industry to serve the most relevant & dynamic ads across paid search, display, and retargeting.

vAutoBooth 201

vAuto’s new car soft-ware is the only way to say goodbye to pricing guesswork, stocking uncertainty and unnecessary margin concessions — for good.

GWC Warranty Booth 314

The largest, best-in-class provider of used

vehicle GWC provides its dealer partners with ser-vice, products, training & technology to succeed.

Haystak Digital MarketingBooth 201

Haystak Digital Marketing is a world leader in auto-motive SEM and automotive PPC.

HireologyBooth 215

Helps dealerships streamline their hiring processes, resulting in smarter hiring, assembling better teams, and stronger company performance.

J.D. ByriderBooth 200

America’s fastest growing used car &

finance franchise opportunity. One of the highest return on investment franchises in America with their top 25% dealerships earning $1,242,947 net income annually.

Jeff Cowan’s ProTalkBooth 502

Jeff Cowan’s ProTalk is North America’s #1 Service Department Sales Training.

Kelley Blue BookBooth 201

Kelley Blue Book is an Irvine, Califor-

nia-based vehicle valuation and automotive re-search company that is recognized by both con-sumers and the automotive industry.

DealerRater to Announce the 2016 Dealer of the Year Award Winners

DealerRater looks forward to announcing the Dealer of the Year 2016 Award Winners at the CBT Conference & Expo during lunch on Wednesday February 10, 2016 at 12:00 – 1:15 PM in the Expo Hall. DealerRater’s Deal-er of the Year Award Program recognizes a select number of car dealerships through-out the United States and Canada for out-standing customer satisfaction as expressed through customers’ online reviews posted on DealerRater. Best of luck dealers!


HOTEL/TRAVEL


FAQs

What is the CBT Automotive Sales, Service and Marketing Conference & Expo?

The CBT Automotive Sales, Service and Marketing Conference & Expo addresses every area of the retail automotive industry. In addition to sales, service and marketing, this event will also address the latest trends, best practices and training in leadership, F&I, management, BDC, digital and social marketing, Pre-owned and more.

Nationally recognized keynote speakers and the automotive industry’s top thought leaders will come together to present over 65 dynamic general and breakout sessions as well as thought-provoking panel discussions in what will be 2016’s most comprehensive and information-packed automotive event.

When and where is the conference & expo?

When:Day 1: Tuesday, February 9, 2016 | 7:00am – 6:30pm (EST)Day 2: Wednesday, February 10, 2016 | 7:00am – 6:30pm (EST)Day 3: Thursday, February 11, 2016 | 7:00am – 3:00pm (EST)

Who should attend this conference and expo?

Dealers | General Managers | Sales Managers | New Car Sales Managers | Used Car Sales ManagersNew & Used Salespeople | F&I Managers | Marketing Directors | Service Managers | BDC Managers

Collision Center Managers | Comptrollers | Internet Managers | OEM Representatives Advertising Agency Personnel | Allied Industry Professionals | And more!

How do I register to attend?

You can register online here at cbtconferenceandexpo.com. If you have any questions or need assistance, please call Bridget Fitzpatrick at 678.221.2961 or email her [email protected].

How much does it cost to attend?Regular Rates(December 19, 2015 – February 5, 2016)$895 – Dealership$895 – OEM$1,695 – Allied Industry

On-Site Rates(February 6 – 11, 2016)$995 – Dealership$995 – OEM$1,995 – Allied Industry

What is the dress code for this event?

Business Casual

Where:Omni Hotel at CNN Center100 CNN CenterAtlanta, GA 30303


FAQs

What is included with registration?

▪ Full-access pass to all keynote presentations, breakout sessions, panel discussions, and exhibit hall▪ Breakfast Buffet included daily▪ Gourmet Lunch Buffet included daily▪ All-inclusive Networking Cocktail Hour on Tuesday and Wednesday▪ Refreshments between sessions▪ CBT Automotive Conference & Expo Dealer Attendee Bag including products from vendors▪ Complimentary Wifi all three days

Where can I make hotel reservations?

The 2016 CBT Automotive Conference & Expo will be held at the Omni Hotel at CNN Center in Atlanta. Visit CBTConferenceandExpo.com for our direct hotel link.

When is on-site registration and badge pickup at the event?

Registration Desk Hours are Monday 8:00am-5:00pm, Tuesday and Wednesday 7:00am-6:30pm, and Thursday 7:00am-3:00pm

When is the exhibit hall open to attendees?

The exhibit hall will be open to attendess on Tuesday 10:15am-6:30pm, Wednesday 7:00am-6:30pm, and Thursday 7:00am-4:00pm

I’d like to become an exhibitor and/or sponsor, what do I do?

The exhibit hall space has been sold out, but there are still some great sponsorship opportunities available. Contact Karen Locadia at 678.221.2977 or [email protected] to reserve yours today.

I have a question that isn’t on here; who can I contact?

Karen Locadia at 678.221.2977 or [email protected]

Inspire confidence, loyalty and hard work with key

LEADERSHIP lessons from Nick Saban, Patrick Lencioni and many

others.

Gain valuable MANAGEMENT skills to “Win in Business” with Marcus

Lemonis and panel discussions from

industry trailblazers.

Learn innovative and groundbreaking solutions to advance

TECHNOLOGY and efficiency in your dealership with dedi-

cated sessions from leading experts.

Accelerate your MARKETING efforts and stand out from

the crowd with insider secrets from Jason Dorsey and

proven digital techniques and tools from the best in the

business.

FEBRUARY 9-11, 2016 | OMNI HOTEL | ATLANTACBTCONFERENCEANDEXPO.COM

BUILD A WINNING TEAM in 2016 with

COACH NICK SABAN

OVER 65 BREAKOUT SESSIONS

“How to Recruit, Build and Motivate a Winning Team”

Don’t Wait . Seating is Limited!

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