South Africa

@ T h i s T o u r i s m W e e k @ r o n m a d e r

p l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a •   U m t e n t w e n i , S o u t h C o a s t •   0 5 . 2 0 1 3

M a r k e t i n g L o c a l T r a v e l

# m a r k e t i n g s a

About This Presentation In May 2013 Planeta.com and This Tourism Week teamed up to present practical social web tips to tourism pros in South Africa. This presentation is a recap of lessons learned and has been gently revised to include 2016 social web tips . Your comments are welcome and so are embeds, likes, clips and shares.

- Ron Mader (Las Vegas, 2016)

Timeline A p r i l 3 : S t o r y t e l l i n g a n d t h e S o c i a l W e b A p r i l 1 0 : G e o l o c a t i o n : F o u r s q u a r e A p r i l 1 7 : S m a r t p h o n e s a n d Q R C o d e s A p r i l 2 4 : F u t u r e T r a d e S h o w s M a y 1 : W r a p U p M a y 1 5 : P r e s e n t a t i o n

planeta.wikispaces.com/southafrica

planeta .wikispaces .com/marketingsa

Change The World

H e l p E d i t

Image: openclipart.org

p h o t o @ m a r t i n h a t c h u e l

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plus .google .com

Technology is the campfire around which we tell our stories.

- L a u r i e A n d e r s o n

G r a p h i c @ O p e n C l i p A r t

- R o b B r e z s n y

over one

won’t read

has no advantage

A person who

who can't read.

The value of the social web becomes clear through repetition and redundancy.

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Facebook F l i c k r G o o g l e + T w i t t e r Y o u T u b e W i k i s O t h e r

A r e w e o n t h e s a m e s c r e e n ?

T o w h a t d e g r e e a r e

w e e n g a g e d ?

2 0 1 3 @ r o n m a d e r p l a n e t a . w i k i s a p c e s . c o m

Are we on the same screen?

@ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k

Sara, Enrique y Ron

I n l i f e , i t ’ s n o t s o i m p o r t a n t

w h e r e y o u g o a s i t i s

w h o y o u m e e t a l o n g t h e

w a y .

E n l a v i d a , n o i m p o r t a t a n t o d o n d e v a s

t a n t o c o m o a q u i e n e n c u e n t r a s e n e l

c a m i n o .

What’s in your toolbox?

p l a n e t a . c o m

p l a n e t a . w i k i s p a c e s . c o m / t o o l s

Ahora es más fácil

Aprende los ABCs de las Redes Sociales p l a n e t a . w i k i s p a c e s . c o m / s o c i a l w e b

It’s easier than ever

Learn the ABCs of the Social Web p l a n e t a . w i k i s p a c e s . c o m / s o c i a l w e b

07.2013

View Create pages

Share Upload photos

Search

2 0 1 5 @ r o n m a d e r

Levels of Engagement

Read

Thank

Be kind

Write

2 0 1 5 @ r o n m a d e r

Levels of Engagement

View Upload photos

Share / Like / Comment Create event

Search

Say ‘happy birthday’ 2 0 1 5 @ r o n m a d e r

Levels of Engagement

facebook .com/South .African .National .Parks

facebook .com/Ugu-South-Coast-Tourism

Responsible Tourism South Africa

facebook .com/events/161744987318398

View

Add star / follow

Share photos in groups

Curate a gallery

Upload pics

Search 2 0 1 5 @ r o n m a d e r

Levels of Engagement

Knysna on the Map

flickr .com/places/South+Africa#umtentweni

flickr .com/groups/lovesouthafrica

Read

Endorse

Search

Claim your place

2 0 1 5 @ r o n m a d e r

Levels of Engagement

Read / Follow

Add star Reply / Retweet

Embed / Curate

Tweet

Search

Levels of Engagement

2 0 1 5 @ r o n m a d e r

View Create pages

Share Upload photos

Search

2 0 1 5 @ r o n m a d e r

Levels of Engagement

planeta .wikispaces .com/southafrica

p l a n e t a . w i k i s p a c e s . c o m / c o e l a c a n t h

Photo: Phil Dragash

Coelacanth

Responsible Tourism

Networking in South Africa

planeta.wikispaces.com/rtsouthafrica

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View

Thumbs Up!

Search

Upload

2 0 1 5 @ r o n m a d e r

Create playlist

Levels of Engagement

y o u t u b e . c o m / p l a y l i s t ? p = P L F B C 0 1 1 A 7 7 6 0 D 7 C 5 1

Open Education Declaration C a p e T o w n , S o u t h A f r i c a

We are on the cusp of a global revolution in teaching and learning. Educators worldwide are developing a vast pool of educational resources on the Internet, open and free for all to use.

w w w . c a p e t o w n d e c l a r a t i o n . o r g

What we need from South Africa

•  L i v e s t r e a m i n g v i d e o f r o m c o n f e r e n c e s

•  E n g a g i n g F a c e b o o k p a g e s f r o m t o u r i s m o f f i c e s

•  E n g a g i n g T w i t t e r i n t e r a c t i o n f r o m o f f i c i a l s

•  M u l t i l i n g u a l i n f o

•  P u b l i c a c c e s s t o t o u r i s m s t a t s

•  E n c o u r a g e m e n t f o r f a n s o f S o u t h A f r i c a

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What we can do on the Social Web

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•  L i k e S o u t h A f r i c a o n F a c e b o o k

•  G i v e a t h u m b s u p o n Y o u T u b e

•  # P e r i s c o p e

•  S h a r e p h o t o s o n F l i c k r a n d I n s t a g r a m

•  T w e e t a b o u t S o u t h A f r i c a

•  E d i t w i k i s

•  C u r a t e o n F l i p b o a r d , P i n t e r e s t a n d S t o r i f y

•  R a t e p l a c e s o n T r i p A d v i s o r a n d Y e l p

•  F a v o r i t e a n d e m b e d S l i d e s h a r e p r e s e n t a t i o n s

Foto @ Ron Mader

Kudos M a r t i n H a t c h u e l

E t h a n G e l b e r G r e g H u b b s

A l i s t a i r M c K e n s i e H e i d i V a n d e r K a m p

T h e B l u e Y o n d e r # F u t r c h a t

L o c a l T r a v e l M o v e m e n t

S o u t h A f r i c a T o u r i s m

S o u t h A f r i c a n P a r k s T r a n s i t i o n s A b r o a d

T r a v e l W o r d U S A R u g b y S e v e n s

South Africa Resources Planeta South Africa http://planeta.wikispaces.com/southafrica Load Shedding https://www.youtube.com/watch?v=ViorVDgiiOg Wiki http://wikilovesmonuments.co.za Flickr https://www.flickr.com/groups/lovesouthafrica This Tourism Week http://www.thistourismweek.co.za Cape Town Declaration http://capetowndeclaration.org Flipboard https://flipboard.com/section/south-africa-btsyi6 Hashtag Radio http://hashtagradio.co.za Sanzar Rugby http://www.sanzarrugby.com Protected Planet http://www.protectedplanet.net Flight Radar http://www.flightradar24.com Hopper http://www.hopper.com Google News https://www.google.com

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