marketing learning center resources at the brc
DESCRIPTION
Mini- Grant presentation for SUNY UlsterTRANSCRIPT
Marketing Learning Center Resources at the BRC
Original Project Goals 2009
1. Increase the number of students utilizing tutoring services at the BRC
2. Increase the number of hours of tutoring services provided to students at the BRC
Through better marketing
BRC Electronic Message Board
• Tutoring services and hours• Ask Teresa• Admissions Workshops
Also:• Announcements• Special Events• Continuing Education
Programs
BRC Tutoring
Academic Year #StudentsStudent Hours
2008/2009 62 144.9
2009/2010 22 112
2010/2011 31 324.9
2011/2012 (as of 3/15/12) 20 286.5
Stone Ridge Campus TutoringAcademic Year #Students Student Hours
2008/2009 1079 5244
2009/2010 991 5169
2010/2011 1214 4717
2011/2012 (as of 4/18/12) 1126 4598
Tutoring Comparison Over 4 Years
2009 2010 2011 2012 (to date)0%
1%
2%
3%
4%
5%
6%
BRC Students % of Total
2008/2009
2009/2010
2010/2011
2011/2012 (to
date)
0
10
20
30
40
50
60
70
#Students
2008/2009
2009/2010
2010/2011
2011/2012 (to
date)
0
2
4
6
8
10
12
14
16
Contact Hours / Student
Tutoring Comparison Over 4 Years
2009 2010 2011 2012 (to date)0%
1%
2%
3%
4%
5%
6%
7%
BRC Student Hours % of Total
Snapshot of Credit Students Taking Classes Only at BRC
Fall Semester• 524 part-time students• 24 full-time students• 78 FTE
Results of 2010 Survey(148 Responses)
Locations currently taking classes
62% Stone Ridge only
10% BRC
28% Both
Location preference for taking classes
36% Stone Ridge only
36% BRC only
28% both
Results of 2010 Survey(148 Responses)
Would consider going to BRC full time
Yes 61%
No 39%
Would consider going to BRC part time
Yes 87%
No 14%
Moving Forward
• How can we better determine student needs?• What role does marketing play in connecting
students to services at the BRC?• How do we address this if the BRC moves?• How do we address this if the BRC does not
move?• How can CE continue to grow in supporting all
SUNY Ulster student needs?