Raven Guru

2016

Marketing Leadership as a Service

Raven Guru Marketing – Marketing Leadership as a Service 1

Marketing Leadership as a Service

A Fractional or Acting CMO may be just what your business needs

Raven Guru Marketing provides interim marketing leadership to

address the short term marketing needs of a business. A

Fractional or Acting CMO can quickly address marketing

shortcomings and align your strategy and resources to implement

marketing plans that support the company vision and products. As

a Fractional CMO, we are able to bring executive marketing

experience to the CEO and executive staff in support of the

company vision and strategy immediately. Hiring a Fractional

CMO is convenient, cost effective and retains a results driven

executive.

Acquiring a CMO can be time consuming, expensive and may not

be a harmonious match with the executive team. Moreover, a

Fractional CMO can assist in determining the timing for hiring a

permanent CMO and participate in the hiring process. Businesses

that lack strong marketing leadership lose sales and revenue due

to poor planning and execution. Seasoned marketing executives

can provide the leadership and execution that result in successful

marketing programs and sales. Since Interim CMOs are hired to

deliver against specific goals, they are able to work through

complex situations to deliver much needed outcomes.

Look for the Fractional CMO to provide:

Go-To-Market strategy and implementation targeting SMBs,

enterprises and carriers

Company image and brand clarification, creation or

transformation

Brand audit that examines products, competitive landscape,

customer demand and expectations, new business

opportunities and future challenges

Development or expansion of new sales channels, vertical

markets, partnerships or alliances

Chief Marketing

Officer

Compensation

Average CMO salary in the

US is $164,600 per year.

Average CMO total annual

compensation is $199,000

per year.

With a Fractional CMO, you

pay for the time or results

you need AND no more.

Raven Guru Marketing – Marketing Leadership as a Service 2

Sales enablement and demand generation programs to grow

sales and close deals

Pre and/or post acquisitions, mergers or divestitures market

analysis

Marketing plan, budget analysis and cost containment

strategies resulting in company savings and reallocation of

marketing and product management resources

Review of Marketing organization and compensation packages

(salary, MBOs and bonus) to measure effectiveness and

alignment with company performance indicators

Market analysis to advise CEO and Board for new, mature or

under consideration products and technologies

Guide product development, market penetration, monetization

structure and customer experience process

The Raven Guru Marketing Leadership as a Service program

provides an interim CMO for businesses to utilize a senior

marketing executive on a temporary basis to leverage their

expertise without making a permanent commitment.

Available CMO expertise covers telecommunications, mobile

communications, high-tech, cloud computing, interactive media,

social media, and B2B product promotions and sales.

Rather than walk the path alone or without superior marketing

leadership, secure a Fractional CMO.

Fractional CMO Services

Market Insight to complement Company Vision

Market Segmentation

Customer identification

Margin and profitability benchmarks

Solutions, Products and Services Analysis

Marketing Audit

Organizational review

Functional capabilities

Software and Tools review

Why Hire a Fractional

Chief Marketing

Officer?

Budget Constraints prevent

permanent hire

Need to expand knowledge and

resources quickly

Changing strategy requires

independent expert review

Marketing is not producing

desired results

Need only one or more pieces of

the grand marketing puzzle

Leadership

Ideas

Execution

Raven Guru Marketing – Marketing Leadership as a Service 3

Communications platforms (website, intranet, portals,

extranet, etc.)

Budget review

Marketing Strategy to determine the path to revenue growth

Market size and estimates

Company branding and messaging

Product positioning and value proposition

Customer acquisition

Marketing Execution Leadership

Advertising Campaigns

Collateral development and distribution

Digital Marketing

Inbound Marketing

Social media and blogging

Marketing events, tradeshows and activities

About Raven Guru Marketing

Raven Guru Marketing helps you achieve Marketing Excellence by

addressing each marketing discipline with highly effective

planning, design and execution.

At Raven Guru, marketing is our passion. It allows us to

demonstrate our intelligence through information analysis,

creativity and artistry through the development of brands and

graphics, and releases our entrepreneurial spirit through the

creation of marketing and sales campaigns that generate valued

revenue.

The Raven Guru Mission

“Simplify the complex world of Marketing by integrating its

disciplines and tactics into a winning approach that is unique for

every business.”

CONTACT US at BigIdeas@ravenguru.com or visit www.ravenguru.com for more information.

Fractional Chief

Marketing Officer

Value

Market Insights

Competition

Technology

Segmentation

SWOT Analysis

Strategy

Company

Product/Solution

Sales Alignment

GTM Strategy

Execution

Organization

Communications

PR (Press and Public)

Digital Marketing

Inbound Marketing

Social Media