Marketing“Jitterbug Me” Campaign

Consistent . Simple . Inexpensive . Household Name

Monthly Campaign Calendar

Social Media Tools

•Community Icon •Location based

•Updates •Engagement•Crowd sourcing•Awareness•Best Jitterbug Tweet (“Sent from my jitterbug)”

•Elderly Blog•Kiddie Blog

•Fan Page•Engagement•What’s the coolest thing you’ve done with you JB?•Exclusives

•Same as Facebook( SEO Optimization)

•Blog subscription •Latest News Feeds

How To’s•Program your JB•JB increases safety & independence•Commercials•Googleit/Wassup/JB me parody•Show us your grandparent’s JB Dance Contest

The Widget

Downloadable and shareable from GC website Pop-up telling an elderly joke a day Jokes and widget are sharable/”grabable” Configured to send a JB message w/link to website

Sample Joke

Share this Joke

Joke Courtesy of: http://www.ajokeaday.com/Clasificacion.asp?ID=25&Pagina=2

Sent from My JitterbugKeep your loved ones cheery! Visit

www.creatcall.com

@JitterBug An old man walks into a bar, sits down and starts crying…. Jitterbug Me … bit.linkIfTwitter

Retweeted by @individual

An old man walks into a bar, sits down and starts crying…. “Jitterbug Me”

JB-Mobile Strategy

Website & blog scaled

for Smart Phones

Mobile exclusives for fans

Apps Upgrade

QR Code

Campaign

Customer

Service Q & A

The QR Code Campaign

Flood highly publicized races/walks with QR Codes w. Tshirts “Jitterbug Fleet”

Traditional media coverage Stationary posts at Bus Stops and Malls Code should lead to elf-yourself like App w/ various choreography options

Unique choreography loaded to YouTube for crowd sourcing on winner Three or Four grand prizes or numerous smaller ones

Jitterbug Me

Jitterbug

www.greatcall.com People you can count on!

Apps Improve med coach

Add all info on parent: doctor appointment, special occasion; auto text; alert when panic call

Create a badge

Jitte

rb

ug

I love my …

Website

Interactive Widget

A joke a day…Grab/Share

Social Tools

Apps downloadable

here

Measuring success by

Amount of buzz generated

Facebook likes

Twitter followers

YouTube views

QR code interactions

Blog subscription & comments

The new bottom line