marketing & its concepts
TRANSCRIPT
WHAT IS MARKETING ?
CONCEPTS OF
MARKETING
NEEDSWANTS
DEMANDS
SEGMENTATIONPOSITIONING
TARGET MARKETING
OFFERINGS&
BRANDS
VALUE&
SATISFACTION
COMMUNICATION
DISTRIBUTION&
SUPPLY
COMPETITION
TASK
BROAD
MARKETINGENVIRONMENT
"These slides were created by Sohit Kumar, ISM Dhanbad, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )“.