MARKETING ISSUES IN PAKISTAN

By:- shakeela

Whose logo is this?????

And this one???

INTRODUCTION •NESTLE

INTRODUCTION•ENGRO FOODS LIMITTED

The Issue

The Issue

Issue

Issues1. Product2. Price3. Promotion

Causes Of Failure1. Product• Confused brand image• Taste• Packaging

Causes Of Failure2. Price

3. Promotion• TV ads• Lack of communication• No defined target market

After failure•Olfrute Face book page on 22nd march Green Cocktail

Tagline: yeh

green

hamara hy…

After failure•Olfrute new tagline Old: idhar udhar idhar udhar New: tazgi jaga re

After failure•Olfrute new packaging OLD NEW

After failure•Olfrute• new positioning• new TV commercial

After failure•Olfrute Billboard Promotion

After failure•Olfrute Social media promotion ( face book page)

After failure•Nestle new killer packaging called “prisma packaging format”

After failure

After failure•Nestle Teaser campaign

New promotions