marketing - internet marketing planning project - gold coast australia

7/31/2019 Marketing - Internet Marketing Planning Project - Gold Coast Australia

1/23

Lj~dsjd~ @kshd~ljf Yokjjljf Ysmadg~1

Dwgmjnds @mtj~klj Omnfd/ Fmon Gmkw~/ Ktw~skolk

@kedwe Ymjjk`


2/23

Lj~dsjd~ @kshd~ljf 3

Lj~dsjd~ @kshd~ljf Yokjjljf Ysmadg~1 Dwgmjnds @mtj~klj Omnfd/ Fmon Gmkw~/ Ktw~skolk

;* Lj~smntg~lmjêd bmoomvljf `kshd~ljf yokjjljf ysmadg~ lw mbbdsdn twljf d-`kshd~ljf w~sk~dfldw bms ~ed

Dwgmjnds @mtj~klj Omnfd %Dwgmjnds,/ omgk~dn lj Fmon Gmkw~/ Ktw~skolk* êlw sdyms~ lw

gmjntg~dn c| @kshd~ljf Gmjwto~kj~w/ O~n*/ vem ekrd cddj gmj~skg~dn c| ~ed ysdwdj~ mvjds mb

Dwgmjnds/ vem ksd gmjwlndsljf wdooljf ~ed ysmyds~| lb ~ed| gkjjm~ sklwd sdrdjtdw* êd bms`k~ mb

~elw sdyms~ cdfljw vl~e k wl~tk~lmj kjko|wlw/ ljgotnljf k WVM^ kjko|wlw mb ~ed wdg~ms* Jdu~ lw kj

d-`kshd~ljf yokjjljf wdg~lmj/ bmoomvdn c| ~esdd hd| mcadg~lrdw* Kj d-`kshd~ljf w~sk~df| wdg~lmj

bmoomvw/ vl~e gmjwlndsk~lmjw mb ~ed `kshd~ljf `lu flrdj ~ed rls~tko jk~tsd mb ~ed kyysmkge* K

ctnfd~ bms ~ed hd| mcadg~lrdw lw mbbdsdn ckwdn mj k .7999kjjt` koom~`dj~* Bljkoo|/ k wdg~lmj mj

cdjge`kshljf kjn `dkwtsd`dj~ mb mcadg~lrdw lw mbbdsdn ~m wemv emv ~elw `kshd~ljf kyysmkge

gmton cd drkotk~dn kw ~m my~l`ko dbblgkg|* êd Dwmjnds lw gtssdj~o| ol`l~dn lj ~ds`w mb smm`

mggtykjg| ckwdn mj l~w wlqd kjn wtl~d mbbdsljfw8 ~etw k gm`ymjdj~ mb ~elw yokj ~ek~ lw

sdgm``djndn bms ~ed ftdw~emtwd ljgotndw wtffdw~lmjw bms ljbskw~stg~tsd l`ysmrd`dj~ kjn

wdsrlgd duykjwlmj lj~m k jlged `kshd~ bms ~ed blrd w~ks omnfljf wdg~ms*

3* Wl~tk~lmj Kjko|wlw3*;Lj~dsjko Djrlsmj`dj~

3*;*; ^kjflcod Sdwmtsgdw3*;*;*; Bljkjglko

êd Dwgmjnds kw mb 3997 mydsk~dn `mw~ wmtfe~ kb~ds ~mtslw~ ftdw~emtwd lj ~ed Fmon Gmkw~*

Vl~e 7 okrlweo| kyymlj~dn ftdw~smm`w/ ~ed Dwgmjnds mbbdsw k elfe-djn kjn dugotwlrd gk~dsdn

omnfljf duydsldjgd bms vdko~e| goldj~dod* Omnfljf sk~dw bms ~ed wtl~dw stj bsm` .35< KTN ~m

.799 KTN yds jlfe~ %Mq Cdn kjn Csdkhbkw~/ 39;3,* êlw lw lj gmj~skw~ ~m ~ed krdskfd mggtykjg|


3/23


sk~d bms omnfljf lj Fmon Gmkw~ mb .;2; KTN yds jlfe~ %Fmon Gmkw~ Ktw~skolk/ 39;3,Ckwdn mj

krdskfd mggtykjg| sk~dw bms ~ed sdflmj k~ kyysmul`k~do| 59$ ms 3/755 KTN kjn .56/299

KTN %Wgeodwljfds/ 39;;,*

3*;*;*3Msfkjlqk~lmjkoêd Dwgmjnds msfkjlqk~lmj lw ctlo~ mj k yelomwmye| ~m mbbds elfe djn otuts|

kggm``mnk~lmjw ~m vdko~e| goldj~dod vem ysdbds yslrkg| kjn ydswmjko wdsrlgd mrds elfe

mggtykjg| ko~dsjk~lrdw* êd msfkjlqk~lmjko w~stg~tsd mb Dwgmjnds lw ctlo~ mj ~ed gmjgdy~ mb ~ed

~dk` w~stg~tsd `mndo8 kw wtge ~ed gmjgdy~ mb ~ed ~dk` gkj ndbljd ~ed dj~lsd mydsk~lmj %Et/ Emsjf/

" Wtj/ 3996,* Dwgmjnds ekw ~vm btoo ~l`d d`yom|dd-mvjdsw/ ~vm yks~ ~l`d d`yom|ddw/ kjn mjd

gmj~skg~dn wdsrlgd*

3*;*;*7Ye|wlgko Omgk~lmjêd Dwgmjnds lw omgk~dn lj Fmon Gmkw~/ Ktw~skolk kjn lw wl~tk~dn mj k golbb ~my knakgdj~ ~m

^k`cmsljd @mtj~klj* êd okjn wlqd mb ~ed ysmyds~| lw kyysmul`k~do| ;; kgsdw

%Dwgmjnds*gm`*kt/ 39;3,* êd ftdw~emtwd lw k yslrk~d rlook/ mbbdsljf ~esdd btoo kggm``mnk~lmj

wtl~dw vl~e k yslrk~d ckogmj| ~m djam| ~ed ykjmsk`lg rldvw/ k cks/ kjn k sdw~ktskj~ w~|od hl~gedj*

êd ftdw~emtwd lw k 34 `ljt~d nslrd ~m ~ed em~wym~ Wtsbdsw Yksknlwd lj Fmon Gmkw~/ koomvljf bms

ysmul`l~| ~m jlfe~olbd kjn dj~ds~klj`dj~ wemton ftdw~w vlwe ~m ljntofd lj ~ed ~mtslw~ k~~skg~lmjw*

êd nlw~kjgd ~m ~ed em~wym~w mb ~ed Fmon Gmkw~ `k| cd ndwlsdn c| wm`d ftdw~w/ |d~ kowm `k| cd

ydsgdlrdn kw k eljnskjgd bms ~emwd ftdw~w ~ek~ kowm vlwe ~m duydsldjgd ~ed jlfe~olbd vl~emt~

ekrljf ~m nslrd ~m l~* Lj ~ed to~l`k~d ctwljdww w~sk~df|/ ~elw `k| cd k gmjwlndsk~lmj mb ymlj~ bms

~ed Dwgmjnds ~m gmjwlnds lj dw~kcolweljf k ~skjwyms~k~lmj wdsrlgd kw yks~ mb ~ed mrdskoo wkodw yokj*


4/23

Lj~dsjd~ @kshd~ljf >

3*;*;*>^dgejmomflgkoDwgmjnds d`cskgdw `mndsj ~dgejmomf|* êd ftdw~emtwd t~lolqdw k elfe-djn wdgtsl~|

w|w~d` ~m ysm~dg~ ftdw~w kjn kwwd~w/ ~ed ok~dw~ `dsgekj~ kggmtj~ ndrlgdw/ ylj ykn `kgeljdw/ kjn

wmoks edk~ljf bms l~w wvl``ljf ymmo %Dwgmjnds*gm`*kt/ 39;3,* êd k`djl~ldw kowm ljgotnd elfe-

wyddn lj~dsjd~/ k wmoksfkw wktjk/ kjn k elfe-djn dj~ds~klj`dj~ ksdk bms `mrldw kjn fk`ljf

%Dwgmjnds*gm`*kt/ 39;3,* êd ftdw~emtwd ~etw koomvw ~ed nlwgsl`ljk~ljf ~skrdods ~m duydsldjgd

~ed `mndsj gm`bms~w mb glrlolqk~lmj lj k otutslmtw kjn yslrk~d wd~~ljf vl~e elfe-djn k`djl~ldw*

3*;*3 Lj~kjflcod Sdwmtsgdw3*;*3*;

Kdw~ed~lgw

êd ye|wlgko omgk~lmj mb ~ed ftdw~emtwd rlook mbbdsw csdk~e~khljf rldvw mb ~ed Fmon Gmkw~

kjn jdksc| `mtj~kljw* êlw gkj k~~skg~ ftdw~w vem ksd vlooljf ~m yk| `msd bms ~ed rldvw kjn

wgdjds|/ velod djam|ljf yslrkg| vl~e ydswmjko gk~dsljf mt~wlnd mb ~ed `klj ~mtslw~ omnfljf

gdj~dsw kjn etcw* êd fsmtjnw ksd `d~lgtomtwo| hdy~ kjn `klj~kljdn vl~e fsddjds| kjn bomvdsw*

Yslrk~d |d~ wykglmtw ckogmjldw ysmrlnd wdgotwlmj kjn wdsdjl~| ~m ~ed ftdw~w*

3*;*3*3Et`kj SdwmtsgdwD`yom|ddw ksd gmjwlndsdn w~khdemondsw lj ~ed gm`ykj|* êdsd ksd ~vm ysljglyko mvjdsw

vem kowm mydsk~d ~ed Dwgmjnds vl~e mjd cdljf k ysmbdwwlmjko blrd w~ks sk~dn gedb* êd gedb-

mydsk~ms gk~dsw kjn wdsrdw ~ed `dkow vl~e ~ed kln mb ~ed m~eds mydsk~ms-`kjkfds8 ~edsd ksd kowm

omgkoo|-elsdn w~kbb ljgotnljf k yks~-~l`d cks~djnds/ k gmj~skg~dn fsmtjnwhddyds mj nd`kjn/ kjn k

yks~-~l`d `kln* êd| ksd vdoo-~skljdn kjn rdswdn lj djekjgljf ~ed duydsldjgd mb ~ed elfe-djn

goldj~dod* êd lndk mb ~ed d`yom|dd lw ~ek~ l~ lw yks~ mb ~ed gto~tsd/ kjn kw wtge ekw k ct|-lj ~ek~ lw

jm~ yks~ mb gm`yd~l~msw w~sk~dfldw*


5/23


3*;*3*7Ljjmrk~lmjDwgmjnds lw gm``l~~dn ~m wtw~kljkclol~|/ velge lw sdbodg~dn lj ~edls `mrd ~m twd fsddj

`d~emnw mb mc~kljljf djdsf| rlk wmoks wmot~lmjw* êd| kowm ekrd k Wtw~kljkcod Ndgoksk~lmj

nmgt`dj~ krklokcod tymj nd`kjn %Dwgmjnds*gm`*kt/ 39;3,* êd| mbbds msfkjlg bmmnw cm~e

rdfd~kslkj kjn jmj-rdfd~kslkj/ kjn ysmrlnd msfkjlg e|fldjd ysmntg~w lj ~ed wtl~dw wtge kw wmkyw/

~mm~eykw~d/ kjn wek`ymm*

3*;*3*> Sdyt~k~lmj

Mjd mb ~ed w~smjfdw~ dod`dj~w mb Dwgmjnds lw l~w sdyt~k~lmj kw cdljf gm``l~~dn ~m

wtw~kljkclol~| kjn mbbdsljf otuts| kggm``mnk~lmjw kjn wdsrlgdw ~m goldj~dod* Dwgmjnds lw kowm

gm``l~~dn ~m ljgsdkwljf ~edls `kshd~ ysdwdjgd kw k wtw~kljkcod w~dvksn lj ~ed emwyl~kol~|

ljntw~s|* êlw lw w~smjf bkg~ms wemvljf ~ed msfkjlqk~lmj kw sdwymjwlcod ~m ~ed djrlsmj`dj~ kjn ~m

m~eds w~khdemondsw* êd omjf-~ds` ysmbl~w bsm` ~elw kyysmkge gmjjm~d k gm`yd~l~lrd knrkj~kfd

mrds emwyl~kol~| ljntw~s| ko~dsjk~lrdw mbbdsdn c| gm`yd~l~msw %Yms~ds " Hsk`ds/ 3992,* êlw ekw

sdvksnw lj ~ed gmjwt`ds geklj kw bks kw emv gmjwt`dsw ydsgdlrd ~ed ftdw~emtwd/ kjn ~ed cdjdbl~

gmjbdssdn tymj ~ed gmjwt`ds bsm` wydjnljf ~edls `mjd| k~ k sdwymjwlcod kjn wtw~kljkcod omnfljf

bkglol~| %Odd " Yksh/ 399


6/23


ysmbl~kclol~| %tjk~~skg~lrd,/ ms nslrd ty ysmbl~kclol~| %k~~skg~lrd,* êd bmoomvljf nlkfsk` nd~klow

~elw kjko|wlw ~mmo1

3*;*7*;êsdk~ mb Jdv Dj~skj~wêd gtssdj~ w~k~d mb ~ed blrd w~ks `kshd~ lj Fmon Gmkw~ lw mydj bms ysmwydg~lrd em~do

ndrdomy`dj~* êd ym~dj~lko bms duykjnljf ~elw `kshd~ lw `dnlt` ~m elfe* êd dgmjm`lg

ndrdomy`dj~ ysmblod mb Fmon Gmkw~ nd`mjw~sk~dw ~ek~ ~mtslw` lw k rkotkcod gm``mnl~|/ kjn ~ed

^mtslw` [tddjwokjn gmtjglo lw rlfmsmtwo| ysm`m~ljf ~mtslw` kjn sdok~dn `kshd~ljf bms ~ed

sdflmj* Jdv dj~skj~w lj ~ed `kshd~ `k| ymwd k wlfjlblgkj~ ~esdk~ flrdj ~ed mydj ysmwydg~ mb

ndrdomy`dj~ %Fmon Gmkw~ Gl~| Gmtjglo/ 39;3,*

3*;*7*3Slrkos|Slrkos| lw duydg~dn ~m cd wlfjlblgkj~/ kw `kams lj~dsjk~lmjko blrd w~ks em~do gm`yd~l~msw ksd

@ksslm~~/ Wmbl~do/ Elo~mj/ [tk| Vdw~ %vvv*~{*gm`*kt/ 39;3,* Flrdj ~ed ymytok~lmj n|jk`lgw

kjn rlwl~ms w~k~lw~lgw mj mrdsjlfe~ w~k|w/ kw vdoo kw sdkwmjw bms mrdsjlfe~ w~k|w/ ~ed gm`yd~l~lmj

bms elfe-djn otuts| em~do twdsw lw olhdo| ~m cd elfe %vvv*~{*gm`*ktb`w/ 39;;,*


7/23


3*;*7*7Cksfkljljf Ymvds mb WtyyoldswSdok~dn em~do ljntw~s| wtyyoldsw lj ~ed Fmon Gmkw~ sdflmj olhdo| nm jm~ emon k wlfjlblgkj~

cm~~odjdgh mj wtyyo|ljf ~ed em~do ljntw~s|* Fmon Gmkw~ lw omgk~dn mj k `kams vk~dsvk| kjn yms~/

kjn k~~skg~w lj~dsjk~lmjko ctwljdwwdw* Emvdrds/ flrdj ~ed wydglblg gmndw mb blrd w~ks em~dow/ l~

`k| cd wm`dvek~ wlfjlblgkj~ ~ek~ ~ed wtyyo| mb {tkolbldn okcms `k| jddn ~m cd sdgstl~dn bsm`

lj~dsjk~lmjko `kshd~w kw vdoo %Cdj~mj/ 39;9,* êd jddn bms `to~loljftko w~kbb/ ~kodj~dn gedbw kjn

`kjkfdsw/ kjn odkndswely lj ~ed dudgt~lrd geklj koo sd{tlsd k elfe-{tkol~| ~kodj~ ymmo* êlw `k|

cd k ol`l~ljf bkg~ms/ |d~ ndrdomydsw mb blrd w~ks em~dow ksd kowm vdoo-rdswdn lj ~ed sd{tlsd`dj~w mb

~ed ljntw~s|/ wm ~ed mrdskoo l`ykg~ mb ~ed cksfkljljf ymvds mb okcms kjn et`kj ~kodj~ wtyyoldsw

`k| cd `dnlt` ~m omv %Ctshd " Jf/ 3992,*

3*;*7*> Cksfkljljf Ymvds mb Ct|dsw

êd `mndsj em~do yk~smj ekw `to~lyod gemlgdw8 ~ed| ksd dntgk~dn/ ljbms`dn/ kjn wddhljf

rkotd* êd ~esdk~ ~m ysmbl~ lw elfe lj ~elw sdfksn* Hddyljf ~ed ym~dj~lko em~do gmjwt`ds kw k

gtw~m`ds `dkjw mbbdsljf ~ed` wm`d~eljf ~ed| gkjjm~ fd~ dowdvedsd8 ~elw lw k gekoodjfd lj kj

d`dsfdj~ `kshd~ vl~e ym~dj~lko et`kj gkyl~ko wtyyolds ymvds/ kjn slrkos| bsm` lj~dsjk~lmjko blrd

w~ks em~do gmsymsk~lmjw %Yms~ds " Hsk`ds/ W~sk~df| kjn Wmgld~|1 êd Oljh Cd~vddj Gm`yd~l~lrd

Knrkj~kfd kjn Gmsymsk~d Wmglko Sdwymjwlclol~|/ 3992,* êd bkg~msw mb em~do ydsgdy~lmj/ em~do

yslgd/ kjn gmjrdjldjgd flrd ~ed gmjwt`dsw ymvds8 ~edsdbmsd ~ed gmjwt`ds jm~ mjo| ekw wtcw~l~t~d

gemlgdw mb kggm``mnk~lmj dw~kcolwe`dj~w/ ct~ kowm my~lmjw lj ~ed ndfsdd mb em~do wdsrlgdw kjn

k`djl~ldw ~ed| cdoldrd vloo gmjbds cdjdbl~ ~m ~ed` bms gemmwljf %Amejw~mj/ 3995,*

3*;*7*4êsdk~ mb Wtcw~l~t~dwêd ~esdk~ mb wtcw~l~t~dw lj ~elw `kshd~ lw sdfksndn kw elfe* êd mrdskoo jt`cds mb

kggm``mnk~lmj dw~kcolwe`dj~w lj Fmon Gmkw~ lw z;47/ ljgotnljf em~dow/ `m~dow/ wdsrlgd


8/23


kyks~`dj~w/ C"C/ kjn m~eds w`koods rdjtdw %vvv*~{*gm`*ktb`w/ 39;;,* êd jt`cds mb blrd

w~ks em~dow lw tjnds ;9 %vvv*~{*gm`*kt/ 39;3,* êdsdbmsd/ ~ed `mndsj em~do twds `k| cd otsdn

~esmtfe gsdk~lrd `kshd~ljf ms ydsgdy~lmjw mb lj~dsjko rkotd ~m gemmwd wm`d~eljf m~eds ~ekj k blrd

w~ks em~do/ vedj yslgd lw jm~ ~ed nslrljf bkg~ms* Bms ytsymwdw mb kjko|qljf ~ed ym~dj~lko wtggdww

bms blrd w~ks em~do ndrdomy`dj~/ ndrdomydsw kjn `kshd~ dudgt~lrdw `tw~ ommh cd|mjn ~ed yslgd

bkg~ms ~m k~~skg~ rlwl~msw ~m ~ed blrd w~ks dw~kcolwe`dj~*

3*;*7*2Hd| BmsgdwCkwdn mj ~ed ysdgdnljf bkg~msw/ ~ed hd| bmsgdw lj ~elw ljntw~s| ksd slrkos| bsm` dulw~ljf

gm`yd~l~msw/ kjn ~esdk~ mb wtcw~l~t~dw8 ~ed cksfkljljf ymvds mb wtyyoldsw %et`kj gkyl~ko, lw kowm

jm~kcod ~emtfe jm~ k elfe ~esdk~ odrdo*

3*3 Du~dsjko Djrlsmj`dj~3*3*7 Ymol~lgko kjn Odfko

Kw ysdrlmtwo| jm~dn/ ~ed kggm``mnk~lmj wdg~ms lw yks~ mb ~ed oksfds dgmjm`lg djfljd mb

~ed ~mtslw` ljntw~s|* Fmon Gmkw~ lw kj k~~skg~lrd ksdk ~m nm ctwljdww lj8 ~ed ymol~lgko kjn odfko

bsk`dvmsh mb ~ed sdflmjko fmrdsj`dj~ kjn sdok~dn ~mtslw` ndrdomy`dj~ kt~emsl~ldw lw bodulcod

~mvksn ctwljdww ndrdomy`dj~* Knnl~lmjkoo|/ bms ~ed ysmwydg~lrd lj~dsjk~lmjko ndrdomyds/ ~ed

Vmson Ckjh ekw skjhdn Ktw~skolk kw ;4~e lj ~ds`w mb dkwd mb nmljf ctwljdww mt~ mb k bldon mb ;57

dgmjm`ldw* êlw dkwd mb nmljf ctwljdww skjhljf sdbdsw ~m ~ed bodulclol~| mb ~ed sdftok~ms|

djrlsmj`dj~ lj w~ks~ljf kjn mydsk~ljf k ctwljdww %LBG mb ~ed Vmson Ckjh/ 39;3,*

3*3*> Dgmjm`lg

êd sdftok~ms| djrlsmj`dj~ mb ~ed gmtj~s| kw k vemod nlg~k~dw ~ed sdflmjko odrdo

kyysmkgedw ~m ctwljdww8 emvdrds/ Fmon Gmkw~ kw k yms~ kjn k ~mtslw~ etc ekw cddj wtyyms~dn lj

dgmjm`lg ndrdomy`dj~ dbbms~w c| ~ed sdflmjko fmrdsj`dj~* êlw du~djnw ~m ~ed dgmjm`lg


9/23

Lj~dsjd~ @kshd~ljf WVM^ Kjko|wlwBlftsd ;1 WVM^ Kjko|wlw

Edoybto~m kgeldrljf ~ed mcadg~lrd

Eks`bto~m kgeldrljf ~ed mcadg~lrd

Lj~dsjkomslflj

%k~~slct~dwmb~edw|w~d`,

W~sdjf~ew

Smctw~ Ljbms`k~lmj^dgejmomf| ~mmow

Elfe-djn w`koo mydsk~lmjwgk~ds ~m vdko~e|

Wtw~kljkcod W~dvksnwely K`kqljf omgk~lmj kjn

rldvw

Blrd w~ks sk~ljf Dugotwlrd smm`

kggm`mnk~lmjw

Elfe djn dj~ds~klj`dj~omtjfd

Wmoks edk~dn ymmo kjn wyk

Vdkhjdwwdw

W`koo jt`cds mb wtl~dw %7, Ol`l~dn w~kbb `k| ndgsdkwd {tkol~| mb

wdsrlgd

Okgh mb k`djl~ldw mbbdsdn c| oksfds gekljem~dow wtge kw wyk wdsrlgdw kjn oksfds`djtw

Ym~dj~lko bms wdgtsl~| kjn yslrkg|csdkgedw mb goldj~w nk~k kjn wdob

Ym~dj~lko bms omv gkwe bomv `mj~ew `k|l`ykg~ mydsk~ljf gkyl~ko

Du~dsjkomslflj

%k~~slct~dw

mb~eddjrlsmj`dj~,

Myyms~tjl~ldw

T~lolqd wmglko jd~vmshljf~m ctlon cskjn kvksdjdww

Ctlon mt~ mb jdv wtl~dw Elsljf mb `msd w~kbb Mbbdsljf `msd k`djl~ldw Ljgsdkwd vdc ysdwdjgd

vl~e smctw~ vdcwl~d

K~~skg~ljf gkyl~koljrdw~msw D`cksh lj~m wtw~kljkcod

dgm~mtslw` gkj nskv olhd-`ljndn goldj~dod

^esdk~w

Mjoljd yslrkg| lw kj lwwtd bms ftdw~w Fd~~ljf lj~m gm`yd~l~lmj vl~e oksfds

gm`yd~l~msw `k| l`ykg~ `kshd~ ckwd

Nlw~kjgd bsm` gl~| gdj~ds `k| `dkj kokgh mb wtbblgldj~ ~kodj~dn et`kj gkyl~ko

Ym~dj~lko ljrdw~msw `k| cd nskvj ~m oksfdskjn `msd gdj~sko dw~kcolwe`dj~w

Gmw~ mb l`yod`dj~ljf djrlsmj`dj~koo|bsldjno| wdsrlgdw `k| ekrd ljl~lko elfegmw~w vl~e omjf-~ds` yk|mbb

%Vl~geds/ 399


12/23

Lj~dsjd~ @kshd~ljf ;3

7* D-@kshd~ljf W~sk~dflg YokjjljfD-`kshd~ljf lw kowm hjmvj kw lj~dsjd~ `kshd~ljf8 ~elw lw k bms` mb nlsdg~ ~m gmjwt`ds

knrds~lwljf twljf lj~dsjd~ ljbms`k~lmj ~dgejmomf|* êlw gkj ljgotnd wtge ~mmow kw twljf d`klo/

wmglko jd~vmshw/ lj~dsjd~ knrds~lwljf nlsdg~o| mj wl~d/ kjn m~eds `d~emnw* D-`kshd~ljf ekw ~ed

knrkj~kfd mb sdkgeljf k nlrdswd wd~ mb gmjwt`dsw lj k fomcko `kshd~yokgd lj knnl~lmj ~m cdljf

odww-gmw~o| ~m ndrdomy kjn l`yod`dj~ ~ekj m~eds bms`w mb knrds~lwljf olhd nlsdg~ `klo/ cloocmksnw/

~dodrlwlmj `dnlk/ yslj~ knw/ kjn sknlm `dnlk %^skljds/ Skyy/ Cdl~dowykgeds/ " Wgelookvkds~/ 39;;,

7*;Wdf`dj~k~lmj kjn ^ksfd~ @kshd~L~ lw sdgm``djndn ~ek~ Dwgmjnds wtcw~kj~lkoo| twd d-`kshd~ljf rlk wmglko jd~vmshw ~m

nslrd twdsw ~m k jdv Dwgmjnds vdcwl~d* êlw vloo cd nmjd ysl`kslo| ~esmtfe kggdwwljf twdsw mj

Bkgdcmmh* êd Bkgdcmmh gm``tjl~| lw dw~l`k~dn ~m cd k~ 599 `loolmj kg~lrd twdsw/ vl~e k 49$

omf-mj sk~d dkge nk|8 dkge twds ekw kj krdskfd mb ;79 bsldjnw %vvv*bkgdcmmh*gm`/ 39;3,* Twdsw

lj~dskg~ vl~e mrds 7$ kjn 4>$/ sdwydg~lrdo|/ vl~e 7$ cdljf tjhjmvj kw ~m fdjnds

%vvv*lw~sk~df|okcw*gm`/ 39;9,* êtw/ ~ed ~ksfd~ wlqd lw ksslrdn k~ rlk k bms tok ~khljf lj~m

kggmtj~ k 49$ nklo| omf-mj sk~d bms ~elw kfd fsmty1 Bms`tok1 *4%;9/999/999, 0 4/999/999 Wlqd mb

^ksfd~ Ktnldjgd*


13/23


7*3Nlbbdsdj~lk~lmjêd blrd w~ks kggm``mnk~lmj `kshd~ lj Fmon Gmkw~ lw bklso| tjnlbbdsdj~lk~dn/ vl~e ~ed

mjo| `kams nlbbdsdj~lk~lmj cdljf cd~vddj ~ed oksfds sdwms~w kjn ~ed tywgkod ftdw~emtwdw olhd ~ed

Dwgmjnds* êtw/ ~edsd lw k wlfjlblgkj~ ym~dj~lko bms `kshd~ nlbbdsdj~lk~lmj lb Dwgmjnds gkj gsdk~d

k jdv `kshd~ jlged* Sdgm``djnk~lmjw ljgotnd duykjnljf ~ed jt`cds mb wtl~dw krklokcod/ kjn

mbbdsljf k`djl~ldw mb~dj bmtjn k~ oksfds sdwms~w ct~ jm~ ftdw~emtwdw/ wtge kw `kwwkfd/ wyk

wdsrlgdw/ ns| godkjljf/ smm` wdsrlgd/ kjn ~skjwyms~k~lmj wdsrlgdw* L~ lw kowm sdgm``djndn ~m

gsdk~d k ~sto| tjl{td mbbdsljf k~ Dwgmjnds ~ek~ lw jm~ bmtjn lj kj| m~eds wl`loks sk~dn

kggm``mnk~lmj* L~ lw kowm sdgm``djndn ~ek~ ~ed Dwgmjnds sdcskjn l~wdob tjnds k jdv jk`d

sdbodg~lrd mb k jdv ctwljdww w~sk~df|*

êlw vloo cd nmjd ~esmtfe ndwlfjljf kjn mbbdsljf k gm`yod~d edko~e kjn vdoojdww ysmfsk`

bmgtwdn mj nd~mulblgk~lmj kjn jt~sl~lmj vl~e wyk wdsrlgdw/ mbbdsdn ~esmtfe gmj~skg~dn

ysmbdwwlmjkow mj wl~d* êlw vloo edoy lj ~ed ndolrds| mb wdsrlgdw vl~e `ljl`ko gkyl~ko mt~ok| c|

~ed msfkjlqk~lmj/ kw gmj~skg~msw vloo cd ykln mj k bdd-ckwdn wdsrlgd*

7*7Ymwl~lmjljf W~sk~dfldwêd ymwl~lmjljf mb ~ed Dwgmjnds vloo cd vek~ nslrdw koo wkodw kjn `kshd~ljf dbbms~w

ndslrljf bsm` l~ %Amjjwmj " Ndrmjlwe/ 399


14/23

Lj~dsjd~ @kshd~ljf ;>

dugddn duydg~k~lmjw ~esmtfe duymjdj~lko wk~lwbkg~lmj rkotd mb mts ftdw~ bsm` ~ed cdfljjljf mb

~edls w~k| ~m ~edls ndyks~tsd*

>* Mcadg~lrdw>*;D-@kshd~ljf Mcadg~lrd ';

>*;*; ^m ljgsdkwd smm` mggtykjg| bsm` 66$ ~m *;*;*;^l`doljd

Bsm` ;3 `mj~ew ~m 3 |dksw/ cdjge`ksh k~ 3 |dksw*

>*3D-@kshd~ljf Mcadg~lrd '3>*3*;

^m dw~kcolwe vdcwl~d kjn ekrd `kul`t` vdcwl~d el~w*

>*3*;*;^l`doljdVdcwl~d vloo cd ndwlfjdn kjn oktjgedn vl~e 7 `mj~ew8 el~w vloo cd kjko|qdn twljf kj

kjko|~lg wdksge djfljd/ cdjge`ksh c| ;3 @mj~ew bsm` oktjge vloo cd k 69$ ljgsdkwd lj vdc

rlwl~w bsm` ljl~lko vdcwl~d smoomt~*

>*7D-@kshd~ljf Mcadg~lrd '7>*7*; ^m twd Bkgdcmmh kjn wl`loks wmglko jd~vmshljf ~m nslrd rlwl~msw ~m ~ed

vdcwl~d*

>*7*;*;^l`doljdK ftdw~emtwd ctwljdww ykfd vloo cd dw~kcolwedn mj Bkgdcmmh vl~elj 7 `mj~ew8 ckgholjhw

bsm` ~ed wl~d gkj cd ~skghdn vl~e kj kjko|~lg djfljd* Cdjge`kshljf bms wtggdww drds| ~esdd

`mj~ew*

4* Ysmntg~^elw lw ~ed emmh mb ~ed `kshd~ljf gk`yklfj8 ~ed ydsgdlrdn ysmntg~ lw knndn rkotd mb em~do

duydsldjgd c| ~ed ftdw~ ~esmtfe jlged-`kshd~ mbbdsljfw c| Dwgmjnds* ^ed gstglko yldgdw mb ~ed


15/23


w~sk~df| ksd ~m yt~ k rkotd mj kj lj~kjflcod ysmntg~/ ndrdomy ~ed ljbskw~stg~tsd ~m ndolrds ~ed

wdsrlgdw kjn ysmntg~/ kjn gmjjdg~ ~ed `dwwkfd vl~e ym~dj~lko goldj~w ~esmtfe Bkgdcmmh kjn m~eds

~|ydw mb vdc ~skbblg ckgh ~m k jdv vdcwl~d gm`yod~d vl~e cmmhljf sdwdsrk~lmjw gkykclol~ldw*

2* YslgdLj ~elw `kshd~ljf gk`yklfj/ ~ed yslgd lw jm~ dugotwlrdo| `mjd~ks|* êd gtssdj~ yslgd

ymlj~ ~ek~ ~ed Dwgmjnds geksfdw ksd gmjwlw~dj~ vl~e ljntw~s| sk~dw bms k blrd w~ks omnfljf

duydsldjgd* êtw/ ~ed gekoodjfd vloo cd bms Dwgmjnds ~m gmj~ljtd ~m mbbds ~ed yslgd skjfd mb

cd~vddj .369 kjn .749 yds jlfe~ mggtykjg| velod duykjnljf ~ed wgmyd mb ~ed ctwljdww* Fd~~ljf

gkyl~ko ljrdw~msw `k| cd k fmmn bljkjglko w~sk~df|/ |d~ cmmw~ljf smm` mggtykjg| lj ~ed jdks ~ds`

gkj kowm cd kggm`yolwedn twljf d-`kshd~ljf w~sk~dfldw*

6* Yokgd kjn Ysm`m~lmjêdwd ~vm dod`dj~w ksd gm`cljdn kw ~ed| fm gomwdo| ~mfd~eds8 mjd gkjjm~ dulw~ vl~emt~

~ed m~eds* êd yokgd lw mjoljd/ twljf k Bkgdcmmh ctwljdww ykfd kjn lj dw~kcolweljf k gt~~ljf-dnfd

vdcwl~d ~m ljgsdkwd cskjn kvksdjdww kjn csljf lj wkodw* êlw lw kj mjoljd djrlsmj`dj~ w~sk~df|

fdksdn ~mvksn wmglko jd~vmshljf kjn nslrljf ~skbblg ~m ~ed vdcwl~d ~m kggm`yolwe ~ed d-`kshd~ljf

mcadg~lrdw* Ljedsdj~ lj Bkgdcmmh lw ~ed dod`dj~ mb ysm`m~lmj8 Dwgmjnds gkj dw~kcolwe k ctwljdww

ykfd vl~e sdko-~l`d tynk~dw mj wydglkow/ jm~lgdw/ vdk~eds gmjnl~lmjw/ kjn omgko drdj~w

5* Gm``tjlgk~lmj kjn Sdok~lmjwely @kjkfd`dj~C| dw~kcolweljf k vdcwl~d/ ~ed Dwgmjnds lw amljljf ~ed jd~vmsh lj velge ~ed vdoo-

gmjjdg~dn goldj~ vloo cd vdc-wtsbljf ~m cmmh ~edls jdu~ rkgk~lmj duydsldjgd* êd `mndsj goldj~

vkj~w k fmmn yslgd bms k fsdk~ ysmntg~/ vl~e koo ~ed gm`bms~w mb k vdoo-kyymlj~dn em~do* êd

vdcwl~d gkj cd twdn ~m dw~kcolwe kj d`klo sdok~lmjwely vl~e goldj~dod kjn rlwl~msw ~m ~ed wl~d/

mbbdsljf kj myyms~tjl~| bms ~ed ftdw~emtwd ~m dw~kcolwe kj d-`kshd~ljf olw~* Bts~eds`msd/


16/23


lj~dsdw~dn rlwl~msw ~m ~ed wl~d gkj d`klo ~ed Dwgmjnds nlsdg~o| bsm` ~ed vdcwl~d vl~e lj{tlsldw*

Fsdk~ gtw~m`ds wdsrlgd `k| cd ndolrdsdn lj sdko ~l`d vl~e `ljl`ko ndok|w/ gmjjdg~ljf k ym~dj~lko

ftdw~ bsm` ~ed Tjl~dn W~k~dw ~m ~ed mbblgd mb ~ed Dwgmjnds lj Fmon Gmkw~/ Ktw~skolk* ^elw mbbdsw

~ed gm`ykj| k gm`yd~l~lrd knrkj~kfd ~esmtfe cdljf kcod ~m l``dnlk~do| wvk| ~ed gemlgd mb ~ed

gmjwt`ds twljf ~dgejmomf|*

Wl`lokso|/ ekrljf k Bkgdcmmh ysdwdjgd lw kjm~eds `dgekjlw` mb sdko-~l`d `kshd~ljf/

mbbdsljf ~ed Dwgmjnds ~ed gekjgd ~m ljbotdjgd ~ed ct|ljf ysdbdsdjgdw mb ym~dj~lko rkgk~lmjdsw c|

dw~kcolweljf kj l``dnlk~d kjn nlsdg~ gmjjdg~lmj ~m ~ed gmjwt`ds/ sdfksnodww mb ~edls fdmfskyelg

omgk~lmj*


17/23


êd gmw~ mb vdcwl~d ndrdomy`dj~/ ljgotnljf wdsrds wykgd vl~e ;9 d`klo kggmtj~w vl~e

tjol`l~dn w~mskfd lw csmhdj nmvj kw bmoomvw1

Vdcwl~d Ndrdomy`dj~1 .>499

Wdsrds Wykgd1 .399 bms ~vm |dksw vl~e wdgtsd nm`klj jk`d %ckwdn mj FmNknn|

sk~dw,*

@klj~djkjgd1 êlw yslgd rksldw/ ct~ lb ~ed Dwgmjnds `kjkfdw ~edls vdcwl~d nlsdg~o| ~edj ~edsd

vloo cd jm gmj~skg~ms gmw~w*

êd lndk bms ~elw d-`kshd~ljf yokj lw ~ek~ l~ gkj cd stj c| kw ol~~od kw mjd ydswmj/ ms kw `kj|

kw lw jddndn bms ~ed mrdskoo wgmyd mb ~ed yokj* Mjd ydswmj lw djmtfe ~m w~sk~dflqd/ oktjge/

`mjl~ms/ kjn gomwd ~elw yokj* êlw d-`kshd~ljf gk`yklfj lw cdw~ gmjntg~dn vl~elj k ;3 `mj~e ~m

3 |dks ~l`dbsk`d/ wm kw ~m fdjdsk~d lj~dsdw~/ gsdk~d cskjn kvksdjdww/ dw~kcolwe k wk~lwbldn

goldj~dod/ kjn ndrdomy k jlged ysdwdjgd lj ~ed blrd w~ks omnfljf `kshd~ lj Fmon Gmkw~* Kw ~ed

Dwgmjnds lw gtssdj~o| mvjds-mydsk~dn kjn w`koo lj ~ds`w mb omnfljf kggm``mnk~lmjw/ ~ed

ctnfd~dn k`mtj~ kjn gemwdj w~sk~dfldw `khd wdjwd8 ~edsd lw `ljl`ko gkyl~ko mt~ok|/ kjn vl~e

rds| ol~~od ~skljljf ~ed mvjdsw gkj ~khd mrds `kjkfljf ~ed Bkgdcmmh ykfd kjn vdcwl~d mjgd ~ed|

ksd ndrdomydn*

êtw ~ed ~m~ko gmw~w kwwmglk~dn vl~e ndrdomyljf kjn l`yod`dj~ljf ~elw d-`kshd~ljf yokj

skjfd bsm` .4999 ~m .2999 KTN8 ~ed rkslk~lmj lw ntd ~m tjhjmvjw velge `k| cd djgmtj~dsdn/

ljgotnljf yk|ljf bms ~dgejlgko kwwlw~kjgd lj wd~~ljf ty kjn `kjkfljf ~ed vdcwl~d kjn Bkgdcmmh

ykfd* êlw lw kj k~~skg~lrd w~sk~df| bms ~ed Dwgmjnds ~m gmjwlnds drdj lb ~ed mvjdsw ndglnd jm~ ~m

duykjn ~edls ljbskw~stg~tsd kjn wdsrlgd mbbdsljfw* Emvdrds/ ~ed yokj vmton vmsh cdw~ kjn

fdjdsk~d ~ed `mw~ sdrdjtd lj gmjatjg~lmj vl~e cskjn kvksdjdww ctlonljf kjn nlbbdsdj~lk~lmj lj~m

k jlged `kshd~ mbbdsljf*


18/23


;9*Drkotk~lmj YokjCdjge`kshljf kjn @dkwtsd`dj~ mb D-@kshd~ljf Yokjêd yokj bms drkotk~lmj lw k wtsrd| {tdw~lmjjklsd flrdj ~m ftdw~w kjn vdcwl~d rlwl~msw*

Wljgd ~ed ysmntg~ cdljf `kshd~dn lw knndn-rkotd lj ~ed rkgk~lmj duydsldjgd kw ydsgdlrdn c| ~ed

ftdw~ ms ndwlsdn c| ~ed ym~dj~lko ftdw~/ ~ed cdw~ vk| ~m `dkwtsd ~ed wtggdww mb ~ed d-`kshd~ljf

mcadg~lrdw lw ~m wdd emv vdoo %ms jm~, ~ed gmjwt`ds ckwd lw sk~ljf ~edls twds duydsldjgd*

L~d`w `dkwtsdn vloo cd yw|gemomflgko vdoo-cdljf/ ye|wlgko bkg~msw/ kjn mrdskoo

wk~lwbkg~lmj vl~e ~ed ftdw~emtwd kjn wdsrlgdw mbbdsdn c| ~ed Dwgmjnds* êlw ~|yd mb d-`kshd~ljf

gk`yklfj gkj cd stj ~vm ~m ~esdd ~l`dw yds |dks/ kjn edjgd sdysdwdj~w kj dugdoodj~ myyms~tjl~|

bms sdwdksgeljf gekjfljf ~sdjnw lj ~mtslw`/ gmjwt`ds ~kw~dw kjn ysdbdsdjgdw/ edko~e kjn vdoojdww

jddnw mb gmjwt`dsw/ jt~sl~lmj/ kjn yslgd ymlj~w `dkwtsdn kgsmww ~l`d ydslmnw kjn vl~e wl`loks

kjnms gekjfljf gmems~w* êlw ~|yd mb drkotk~lmj yokj ~etw koomvw bms k nlwgsd~d/ mjd-w~tn|

drkotk~lmj8 emvdrds/ l~ lw fdjdskolqkcod ~m m~eds ~l`d ydslmnw kjn gmems~w/ kjn drdj gmjnl~lmjw*

êdsdbmsd lj k `kgsm-wdjwd/ ~elw drkotk~lmj yokj ekw ~ed ym~dj~lko ~m cd omjf-~ds`/ fmljf cd|mjn

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kowm mbbdsw bms l``dnlk~d bddnckgh ~m ~ed mvjdsw kjn w~kbb k~ Dwgmjnds/ wm ~ek~ ftdw~ wdsrlgdw

`k| cd ~klomsdn ~m `dd~ gmjwt`ds ~sdjnw lj sdko ~l`d*

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~m duykjn l~w goldj~ ckwd/ gsdk~d cskjn kvksdjdww/ kjn fdjdsk~d sdrdjtd* Vl~e k ol`l~dn ctnfd~

~ed `mw~ olhdo| w~sk~dfldw ~m twd ljgotndw k omv-gmw~ my~lmj mb dw~kcolweljf k Bkgdcmmh ctwljdww

ykfd bms nlsdg~-~m-gmjwt`ds gm``tjlgk~lmj kjn sdok~lmjwely `kjkfd`dj~/ kjn ~m ndrdomy kjn

oktjge k jdv vdcwl~d ~ek~ Bkgdcmmh ~skbblg gmton cd nslrdj ckgh ~m* êd Dwgmjnds `k| cdjdbl~

bsm` duykjnljf l~w gtssdj~ ljbskw~stg~tsd ~m ljgotnd `msd wtl~dw kjn `msd wdsrlgdw*


19/23

Lj~dsjd~ @kshd~ljf ;%;3,/ 65-


22/23


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gkykclol~|*Ljntw~slko @kshd~ljf @kjkfd`dj~/ >9%;,/ ;23-;6>*

Tffok/ E*/ " Blolywwmj/ N* %3993*

Vl~geds/ R* W* %399


23/23


marketing - internet marketing planning project - gold coast australia

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