1. Marketing Innovation by Engagement Engagement Council Welcome to Council Meeting !

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3. FacebookSNS Big Data SNS Facebook100

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5. Marketing Innovation by Engagement

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9. 4P ( ) Co-creation)

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11. CK

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13. J.Stengel GROW ! " ! - - - - -

14. Muji 0.3 Muji 3.0 (B) to C (B) with C

15. #1

16. Engagement ?

17. "Being Involved With Somebody/Something in an attempt to understand them/it " ! / (Oxford Advanced Learner's Dictionary, 6th edition ) Engagement

18. "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context. ! 20064 Engagement

19. ! wikipedia Engagement Marketing

20. TV paid media owned media GRP GSE(Gross Social Engagements:

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22. CK

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29. CRM/SCM

30. CRM/ SCM CEM Customer Engagement Management

31. CRM

32. NPS CEM

33. The Power of Engagement

34. The Power of Engagement 1. 2. 3. 4. 5. 6.

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36. HP MUJI3.0

37. Muji 0.3 Muji 3.0 (B) to C (B) with C

38. 1100Facebook 1025 11/2712/31 40 NY #SmallBusinessSaturday 270Facebook 20 1 http://ameblo.jp/kimurasatoru/ entry-11285793470.html

39. 7 Big Moves

40. 1) Be the undisputed coee authority. ! 2) Engage and inspire partners (sta). ! 3) Ignite the emotional attachment to customers. ! 4) Expand global presence while making each store the heart of the local neighborhood. ! 5) Be the leader in ethical sourcing and environmental impact. ! 6) Create innovative growth platforms worthy of Starbuck s coee. ! 7) Deliver a sustainable economic model.

41. 1) ! 2) ! 3) ! 4) ! 5) ! 6) ! 7)

42. facebook Social Media ! 298 facebook 212,730 x 713.8 X 2.5 before FB 5,498 2,655 x8.9

43. 3

44. Connect !

45. Connect ! Insight !

46. Connect ! Insight ! Engagement !

47. Connect ! Insight ! Engagement !

48. Connect !

49. Insight !

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51. Engagement !

52. Engage you customers at everywhere

53. Connect ! Insight ! Engagement !

54. (150 60 (coming soon!) coming soon!)

55. ! ! ! ! ! ! ! ! !

56. ! ! ! 2 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! GRP !

57. 10,000 10,000 10,000 10,000 10,000 50,000 10,000 10,000 10,000 10,000 10,000 50,000 PV ! CV !

58. 10,000 10,000 10,000 10,000 10,000 50,000 10,000 10,000 10,000 10,000 10,000 50,000 PV ! CV !

59. and one more thing

60. msmd@members.co.jp ! www.members.co.jp https://www.facebook.com/Memberscorp !