marketing in the social enterprise, speaker — ross piper (salesforce.com)
DESCRIPTION
CM Summit (May 15, 2012)TRANSCRIPT
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Marketing and the Social Enterprise
Ross PiperSVP Salesforce
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Ten Year Computing Cycles10X more users with each cycle
1960’s Mainframe Computing
1990’s Desktop
Cloud Computing
2000’s Mobile Cloud
Computing
2010’s Social
Revolution
1970’s Mini Computing
1980’s Client/Server Computing
Data Management Apps
Business Logic Apps
Process Automation Apps
Web Apps
Mobile Apps
Social Apps
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Customers Share More than Ever Before
Great article on…
Love the new…
Having a problem with…
Looking for recs...
Hiring a CTO…
Cool video…
Product review…
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What about your company?
Your customers and employees are social.
The Social Divide: Customers and Companies
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The Top Brands Are Making the Shift to Social
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Top Brands are Shifting to Social
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Chrysler: Halftime in America
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Social Mentions of CM Summit Trended
1,800+ social mentions Day 1 of CM Summit
Barry Diller
Bob LisbonneSarah BernardAmanda Richmond
@bluechoochoo14K followers100s of RTs
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What are people saying about the CM Summit?
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Day 1 Speakers By Social Mention Volume
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Social is Disrupting the Entire Enterprise
Service
Recruiting
Sales
R&D
Marketing
Executives
Lead gen
Customer service
Marketing & PR
Recruiting
R&D
C-Suite
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Delight Your Employees and Customers in a Whole New Way
Employee Social Network Customer Social Network
Social Profile MarketCollaborate
Work
Extend Sell
Service
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