marketing in the era of cognitive
TRANSCRIPT
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MARKETING IN THE ERA OF COGNITIVE
Katrina ReadTechnical ExecutiveIBM Cognitive Solutions@katsinsight
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greatest disruption comes from
customers
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swipe left
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last bestexperience
minimumexpectation
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1 0 1 1 0 0 0 1 0 0 1 1 0 1 Went in to the storetoday and found an awesome red jumper. It wassick! But they didn’t have my size so I walkedaway empty handed. Boo! 3425112 29 3 1 42430.43 1 0 1 1 0 0 1 $34.52 Bought a new housetoday – know any good insurance companies?I’m looking for the best service – price not aconcern. 1 0 1 1 0 0 52434112 304 USD $254.34Spent an hour on hold today – not happy Jan.Might have to make the switch. 1 0 1 1 0 0 1 0 0 10 1 1 0 1 0 54364 Love summer sales – bring it on.?
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not just personalised
personal
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emotionis the future of customer experience
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MAKING IT PERSONAL
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termstime my
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ENGAGING THE CUSTOMER
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cognitive commerceis the future of work
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COGNITIVE COMMERCE
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MARKETING IN THE ERA OF COGNITIVE
if computers can understand me
why can’t you?
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Katrina ReadTechnical ExecutiveIBM Cognitive Solutions@katsinsight