marketing in retail
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Marketing in RetailTRANSCRIPT
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Marketing in Retail BusinessOut-of-store & In-store
Group 9
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Out-of-store
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"An Ideal location for us would be 10 acres space (it could be between 5-15 acres), close to a highway with good visibility so it is not three kilometers inside and with
public transport infrastructure" Juvencio Maeztu, IKEA's India chief executive
IKEA ready to wait for years for perfect locations: CEO
Rasul Bailay & Chaitali Chakravarty, ET Bureau May 16, 2013, 10.07AM IST
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Shopper Loyalty/Reward programs
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Wooing consumers without discount is a major challenge: Govind Shrikhande, Shoppers Stop
By Sagar Malviya, ET Bureau | 22 Aug, 2013, 05.00AM IST
“Sale (on discount) is becoming a mechanism now, which is not a good sign. In the last three years,
discounting period has gone up from 34 days earlier to 45 days now. Till four years
back, discounts contributed 15% to our total sales. It has increased to 22% now.”
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Special Sales
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Window Displays, Interactive social media, Mobile Apps
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Placement of Advertisements
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In-store
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Mobility in Retailing
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In-store Sampling
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“Did you know that in-store sampling can increase sales of the sampled product by as much as 300% on the day of the promotion?”
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“Mannequins on the Move”
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Fashion Shows &
Suggestive Selling
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Cross-selling, Gift vouchers & Everyday Low Prices
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“the Store without a door”
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Store layouts & In-storeannouncements
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