marketing in politics

8/3/2019 Marketing in Politics

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“MARKETING IN POLITICS”

By-Shweta sharma



Marketing = ?

“Marketing is the process of planning and executing the conception

pricing,promotion and distribution of ideas,goods and services to

creat exchanges that satisfy individual and organisational

objectives.” American Marketing Association



1.Business

2.Institution

3.Social Organization

4.Politics

Where can marketing be used ?



Now a day marketing is used by politicians for promoting their party.It isactually used to promote a political party rather than a specific product or

service and to promote people to vote for the party.

Marketing in politics as being not just about political advertising,politicalbroadcast and electroral speeches but covering the whole area of partypositioning in the electroral marketing.

Defination of marketing in politics



Similarities between business market and politicalmarket

1.A company sells its product or service and a politician sells ideas andvision.

2.Both market use standard marketing tools and strategies (STP).

3.The goal in consumer marketing is to make a profit and in politicalmarketing is the success of politician.

4.Successful companies are constantly developing their product andservices to keep satisfied the customers,Politicians do thesame.They try to constantly creat value for their voters.



Politics has adopted all tools of marketing

1.STP approch- segmenting,targeting,positioning.

2.Celebrity endorsement

3.Telemarketing

4.Online campaigning

5.TV channels and radio

6.News papers and magazines

7.Sign board and hordings



Modern technology and the Internet

1.Twitter

2.You tube

3.Pay per click ad

4.Facebook

5.Search engine

6.Linked in

7.My space

8.Groups and blogs

9.Google Adword



Key functions of Media Management

1.Understanding the audience.

2.Protection of the candidate reputation.

3.Mapping the opportunity that could be presented with particular

media.4.Identification of the key opinion formers.

5.Understanding of the opposition‟s position.



Marketing revelution in politics.

1.L.K Advani created a website and started marketing for his website(http://lkadvani.in/eng/ ) via google ads.

2.BJP used online campaign „Blogger for Advani‟ and SMS.

3.In election 2009, a well designed STP approch is used by

the congress party.4.The idea of Rahul Gandhi‟s “near to everyone” approch.

5.Barack Obama used social website, my.BarackObama.com

6.These days,every political party is going to adopt somethemes for their campaign –

Congress is used “Jai Ho” song. BJP is used “Feel Good” and “India Shining”

http://lkadvani.in/eng/

http://lkadvani.in/eng/



Recommendation

It is recommended that Political Marketing works,as in the case of manypolitical parties. It should be said that the techniques of marketing thatthe political parties had used during the election campaign period hadinfluence on the voting decisions.



The end

Thank you for your attention

marketing in politics

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